About Customer IO
Customer IO is a Technology company based in New York (United States) founded in 2012 by John Allison and Colin Nederkoorn. It operates as a cloud-based email marketing software is offered for behavioral targeting. Customer IO has raised $38.83 million across 6 funding rounds from investors including FJ Labs, Spectrum Equity and Oregon Venture Fund. Customer IO has completed 1 acquisition, including Parcel. Its chief executive is Colin Nederkoorn. Its website customer.io draws about 674 thousand monthly visits. Customer IO offers products and services including Journeys, Data Pipelines, and Parcel. Its focus areas include Enterprise Applications, MarketingTech and Omnichannel Marketing. Its legal entity is Peaberry Software, Inc. Its competitors include Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
Founded in 2012 in New York, United States, Customer IO operates as a cloud-based platform in the email marketing sector. Visitor behavior is tracked to enable rule-based and manual email campaigns targeted at specific customer segments. AB testing is supported for optimization. The service is utilized by over 450 customers under a freemium model, with subscriptions scaled by the number of targeted users.
- Headquarters New York, United States
- Founders John Allison, Colin Nederkoorn
- SectorsTechnology
- Website category Computers Electronics and Technology
- Website customer.io
- Social LinkedIn X Instagram YouTube
- Legal Name Peaberry Software, Inc.
Products & Services of Customer IO
Customer IO offers a comprehensive portfolio of products and services, including Journeys, Data Pipelines, and Parcel.
Tool for creating and automating customer message workflows.
System to collect and route first-party data to tools.
Code editor for designing and previewing email communications.
Apps and channels of Customer IO
its YouTube channel customerio has 830 subscribers and 30 videos.
Videos from Customer IO
The most watched videos on Customer IO's YouTube channel, customerio (830 subscribers). Click a video to play it here.
More on customerio.
Funding Insights of Customer IO
Customer IO has successfully raised a total of $38.83M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $29.9 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38.83M
- Total Rounds 6
- Last Round Series A — $29.9M
- First Round $150,000
(Jan 2013)
- Investors Count 4
All 6 funding rounds of Customer IO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $29.9M | Series A | – | Spectrum Equity | |
| Aug 2021 | $5M | Series A | – | – | – |
| Mar 2017 | $3M | Seed | – | Oregon Venture Fund | – |
| Sep 2014 | $776,498 | Seed | – | – | – |
| Jun 2013 | – | Seed | – | FJ Labs | – |
| Jan 2013 | $150,000 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Customer IO
Customer IO has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include FJ Labs, Spectrum Equity and Oregon Venture Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments and partnerships in finance and related sectors. | – | spectrumequity.com | - | |
Funding is provided to innovative startups in Oregon. | – | oregonventurefund.com | United States | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Seed-stage investments in startups are provided by Kima Ventures. | – | kimaventures.com | Paris, France |
Investor details for Customer IO
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Customer IO
152 people are tracked at Customer IO (33 in leadership, 119 in team).
| Name | Role | Group |
|---|---|---|
John Allison | Co-Founder | Leadership |
Colin Nederkoorn | Co-Founder & CEO | Leadership |
Danielle Hipwell | Sr. Director, People Experience | Leadership |
Sonja Beardsley | VP, Operations | Leadership |
Natalie Onions | VP, Customers | Leadership |
Jennifer Fong | Chief People Officer | Leadership |
Matthew Newhook | CTO | Leadership |
Cody Stover | Director, Demand Generation | Leadership |
Zhi Li | CFO | Leadership |
Bill Miksich | Head of Services | Leadership |
Nicholas Guardino | Head Of Marketing Operations | Leadership |
Sterling Beck | VP Of Demand Generation | Leadership |
Samantha D. | Director, Chief Of Staff, EPD | Leadership |
Steve Settle | Sr. Director Revenue Operations | Leadership |
Paul Senechko | Vice President Of Engineering | Leadership |
Abed K. | Vice President Of Engineering | Leadership |
Bernard Gatt | Technical Director In-app Messaging | Leadership |
John Schoenstein | Chief Revenue Officer (cro) | Leadership |
Michelle Hancock | Director Of Technical Support | Leadership |
Pete Jensen | Director | Leadership |
132 more people are available in the full profile.
Complete people profiles for Customer IO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Customer IO
Customer IO has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Parcel.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Parcel is recognized as an email coding platform for developers. | parcel.io | – | 2020 | Aug 2022 | •••• |
Complete acquisition details for Customer IO
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Customer IO
4 dated milestones of Customer IO across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Customer IO is founded.
- Funding First funding round of $150K.
- Funding Latest funding round, Series A, of $29.9M.
- Acquisition Acquires Parcel.
Competitors of Customer IO
Customer IO has 9 listed competitors in our database, 8 of them funded. They include Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| constantcontact.com | 1998 | Waltham, United States | $37M | 1,434 | Multi-channel online marketing tools are provided for small businesses. | |
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| freshworks.com | 2010 | San Mateo, United States | $872.56M | 4,400 | Cloud-based business process management suite solutions are delivered. | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| semrush.com | 2008 | Boston, United States | $40M | 217 | Cloud-based marketing platform for businesses | |
| getweave.com | 2008 | Provo, United States | $156.09M | 922 | Omnichannel software is delivered for customer engagement in healthcare businesses. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| leadsquared.com | 2011 | Bengaluru, India | $203.51M | 911 | AI-driven CRM and marketing automation platform is provided by LeadSquared. |
Detailed competitors of Customer IO
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Customer IO
The website of Customer IO (customer.io) receives about 673.8K visits a month and ranks #48,792 among all websites worldwide, #5,924 in Computers Electronics and Technology.
- Monthly visits673.8K
▲ 1.5% vs previous month
- Unique visitors190.5K
per month
- Global rank#48,792
among all websites
- Category rank#5,924
Computers Electronics and Technology
- Bounce rate38%
- Pages per visit10.0
- Average visit5 min 57 sec
- DevicesDesktop 68% · Mobile 32%
Websites whose visitors overlap most with Customer IO. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| getvero.com | 100% | 175.5K | #259,664 | View details | |
| mailrelay.com | 77% | – | #267,560 | View details | |
| statuspage.io | 76% | 1.5M | #58,838 | View details | |
salesmanago.pl | salesmanago.pl | 75% | – | #44,293 | – |
| emarsys.com | 74% | 143.4K | #313,169 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Customer IO
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in MarketingTech
10 companies that operate in the same segment as Customer IO (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Related news about Customer Io
Complete news archive for Customer IO
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Frequently Asked Questions about Customer IO
Customer IO was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Customer IO is headquartered in New York, United States. It is registered at New York, New York, United States.
Colin Nederkoorn is the current CEO of Customer IO. They have also founded this company.
Customer IO is a funded company, having raised a total of $38.83M across 6 funding rounds to date. The company's 1st funding round was a Seed of $150K, raised on Jan 2013.
Founded in 2012 in New York, United States, Customer IO operates as a cloud-based platform in the email marketing sector. Visitor behavior is tracked to enable rule-based and manual email campaigns targeted at specific customer segments. AB testing is supported for optimization. The service is utilized by over 450 customers under a freemium model, with subscriptions scaled by the number of targeted users.
Customer IO's top competitors include HubSpot, Constant Contact and Adobe.
Customer IO offers Journeys, Data Pipelines, and Parcel.
Customer IO has made 1 acquisition, including Parcel.
Customer IO has 4 investors. Key investors include FJ Labs, Spectrum Equity, Oregon Venture Fund, and Kima Ventures.
Customer IO operates through Peaberry Software, Inc..
The website of Customer IO receives about 674 thousand visits a month and ranks #48,792 among all websites worldwide.