About Viamedia
Viamedia is a company based in Lexington (United States) founded in 2001.. The company has 147 employees as of December 31, 2021. Viamedia has completed 1 acquisition, including LocalFactor. Viamedia offers products and services including Advertising Solutions, XMetrics Dashboard, and QTT. Viamedia operates in a competitive market with competitors including Cadent, Digital Domain, Primedia Group, Omnicom Group and The Meet Group, among others.
- Headquarter Lexington, United States
- Employees 147 as on 31 Dec, 2021
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$40 M (USD), Debt – Conventional
Dec 18, 2013
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Investors
PNC
& 2 more
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Employee Count
147
as on Dec 31, 2021
- Investments & Acquisitions
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Products & Services of Viamedia
Viamedia offers a comprehensive portfolio of products and services, including Advertising Solutions, XMetrics Dashboard, and QTT. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for cross-media strategies and ad sales
Dashboard for tracking advertising metrics and results
Tool for integrating advertising with video providers
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Funding Insights of Viamedia
- Total Funding Total Funding
- Total Rounds 2
- Last Round Debt – Conventional — $40.0M
- First Round First Round
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2013 | Amount | Debt – Conventional - Viamedia | Valuation |
investors |
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| Dec, 2010 | Amount | Series A - Viamedia | Valuation | Lake Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Viamedia
Viamedia has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include PNC, US Bank and Lake Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Commercial banking and financing services are provided by PNC.
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Founded Year | Domain | Location | |
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Commercial bank
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Viamedia
Viamedia has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LocalFactor. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Keyword research tools for local advertising management are provided.
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2021 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Viamedia
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Viamedia Comparisons
Competitors of Viamedia
Viamedia operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cadent, Digital Domain, Primedia Group, Omnicom Group and The Meet Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
TV advertising solutions are provided for businesses through data-driven methods.
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| domain | founded_year | HQ Location |
Visual effects studio for feature film and advertising production
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| domain | founded_year | HQ Location |
Advertising and media services are provided across Africa.
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| domain | founded_year | HQ Location |
Marketing & communications company
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| domain | founded_year | HQ Location |
Provider of advertising services
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| domain | founded_year | HQ Location |
Creative solutions are provided for brand building and business challenges.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Viamedia
When was Viamedia founded?
Viamedia was founded in 2001 and raised its 1st funding round 9 years after it was founded.
Where is Viamedia located?
Viamedia is headquartered in Lexington, United States. It is registered at Lexington, Kentucky, United States.
How many employees does Viamedia have?
As of Dec 31, 2021, the latest employee count at Viamedia is 147.
What does Viamedia do?
Viamedia was founded in 2001 and is based in Lexington, United States, within the advertising sector. Integrated strategies are utilized to link advertisers with audiences across local, regional, and national markets. Ad sales management and supporting technologies are offered for campaigns on various media platforms. Monetization options are extended to video providers to generate revenue from content. Operations focus on efficient advertising and content revenue streams.
Who are the top competitors of Viamedia?
Viamedia's top competitors include GroupM, Cadent and Digital Domain.
What products or services does Viamedia offer?
Viamedia offers Advertising Solutions, XMetrics Dashboard, and QTT.
How many acquisitions has Viamedia made?
Viamedia has made 1 acquisition, including LocalFactor.