Viamedia

Lexington, United States Founded: 2001 • Age: 25 yrs
Cross-media advertising solutions are provided for businesses and video providers.
Annual revenue - Latest available
Total funding - 2 rounds
Employees 147 Tracked headcount
Investors 3 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Viamedia

Viamedia is a company based in Lexington (United States) founded in 2001. The company has 147 employees as of December 31, 2021. Viamedia has completed 1 acquisition, including LocalFactor. Viamedia offers products and services including Advertising Solutions, XMetrics Dashboard, and QTT. Viamedia operates in a competitive market with competitors including Cadent, Digital Domain, Primedia Group, Omnicom Group and The Meet Group, among others.

  • Headquarter Lexington, United States
  • Employees 147 as on 31 Dec, 2021
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Not available
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    $40 M (USD), Debt – Conventional

    Dec 18, 2013

  • Investors
    PNC

    & 2 more

  • Employee Count
    147

    as on Dec 31, 2021

  • Investments & Acquisitions
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Products & Services of Viamedia

Viamedia offers a comprehensive portfolio of products and services, including Advertising Solutions, XMetrics Dashboard, and QTT.

Product name locked
Category locked
Primary

Platform for cross-media strategies and ad sales

Product name locked
Category locked
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Dashboard for tracking advertising metrics and results

Product name locked
Category locked
Locked

Tool for integrating advertising with video providers

People of Viamedia

Headcount 500-1000
Employee Profiles 65
Board Members and Advisors 1
Employee Profiles
People
David Solomon
President & CEO
People
Becky Jones
Chief Marketing And People Officer
People
Tamara Richards
Local Sales Manager
People
Seth Larsen
Regional Account Executive

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Board Members and Advisors
people
Mark Lieberman
Board Member

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Funding Insights of Viamedia

Investors in Viamedia

Viamedia has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include PNC, US Bank and Lake Capital.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
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Commercial banking and financing services are provided by PNC.
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Commercial bank
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Investor details for Viamedia

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Viamedia

Viamedia has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LocalFactor.

Investments
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Investment portfolio details for Viamedia

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Keyword research tools for local advertising management are provided.
Locked Locked 2021 Locked
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Complete acquisition details for Viamedia

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Viamedia

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Detailed financials for Viamedia

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Viamedia Comparisons

Viamedia Primary company
Description
Cross-media advertising solutions are provided for businesse...
Location
Lexington, United States
Founded Year
2001
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
147
As of 2021
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Peer comparison for Viamedia

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Competitors of Viamedia

Viamedia operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cadent, Digital Domain, Primedia Group, Omnicom Group and The Meet Group, among others.

Company Name Domain Founded year HQ Location Description
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TV advertising solutions are provided for businesses through data-driven methods.
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Visual effects studio for feature film and advertising production
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Advertising and media services are provided across Africa.
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Marketing & communications company
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Provider of advertising services
Locked Locked Locked
Creative solutions are provided for brand building and business challenges.
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Detailed competitors of Viamedia

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Latest news on Viamedia

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Complete news archive for Viamedia

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Frequently Asked Questions about Viamedia

Viamedia was founded in 2001 and raised its 1st funding round 9 years after it was founded.

Viamedia is headquartered in Lexington, United States. It is registered at Lexington, Kentucky, United States.

As of Dec 31, 2021, the latest employee count at Viamedia is 147.

Viamedia was founded in 2001 and is based in Lexington, United States, within the advertising sector. Integrated strategies are utilized to link advertisers with audiences across local, regional, and national markets. Ad sales management and supporting technologies are offered for campaigns on various media platforms. Monetization options are extended to video providers to generate revenue from content. Operations focus on efficient advertising and content revenue streams.

Viamedia's top competitors include GroupM, Cadent and Digital Domain.

Viamedia offers Advertising Solutions, XMetrics Dashboard, and QTT.

Viamedia has made 1 acquisition, including LocalFactor.

Viamedia has 3 investors. Key investors include PNC, US Bank, and Lake Capital.

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