About VICE
VICE is a Media & Entertainment company based in Brooklyn (United States) founded in 1994, and was acquired by Fortress Investment in June 2023. Multi-category content is delivered via an online platform. It operates on a Advertising Model model. VICE has raised $1.51 billion across 10 funding rounds from investors including The Walt Disney Company, TPG and A+E Networks. The company has 149 employees. VICE has completed 6 acquisitions, including Carrot Creative, Carrot.is and GARAGE Magazine. VICE was last valued at $3 billion in May 2021. Its website vice.com draws about 11 million monthly visits. Its Indian entity Vice Media (India) Private Limited reported revenue of ₹14.27 Cr. VICE offers products and services including VICE Magazine and VICE TV. Its focus areas include Media, Digital Media and Online Publishing. Its competitors include Goop, Thrillist and BUZZNET; 3 of its 3 listed competitors have raised funding.
Company details
A wide range of topics including culture, news, technology, and lifestyle is covered by VICE. Content is delivered through digital publishing, television, and various multimedia platforms. Focus is placed on investigative journalism, entertainment, and global issues across multiple sectors. Diverse audiences are reached through magazines, online articles, and video content.
- Headquarters Brooklyn, United States
- Employees 149
- Stage Acquired
- SectorsMedia & Entertainment
- Website category News and Media
- Website vice.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Fortress Investment (Jun 2023)
- Legal Name Vice Digital Publishing, Llc
- Date of Incorporation 22 Sep, 2016
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹14.27 Cr
FY 2025 · -51% YoY
- Indian entity net profit₹47.4 Lakh
FY 2025 · 3% margin
- Indian entity EBITDA₹2.66 Cr
FY 2025 · 19% margin
- Total Equity Funding$1.51B (USD)
in 10 rounds
- Latest Funding Round$30M (USD), Debt – Conventional
Feb 2023
- InvestorsThe Walt Disney Company
& 14 more
- Employee Count149
- Investments & AcquisitionsCarrot Creative
& 5 more
- Acquired byFortress Investment
(Jun 2023)
Associated legal entities of VICE
VICE operates through Vice Media (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Vice Media (India) Private Limited CIN U74999MH2016PTC286167 | Active | 22 Sep 2016 | Mumbai, Maharashtra | ₹14.3 Cr | 57 | 2 | View details |
Products & Services of VICE
VICE offers a comprehensive portfolio of products and services, including VICE Magazine and VICE TV.
Content is provided on culture and lifestyle topics.
Television content is delivered on various global issues.
Apps and channels of VICE
its YouTube channel VICE has 19M subscribers and 26 videos.
Videos from VICE
The most watched videos on VICE's YouTube channel, VICE (19M subscribers). Click a video to play it here.
More on VICE.
Funding Insights of VICE
VICE has successfully raised a total of $1.51B across 10 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $30 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.51B
- Total Rounds 10
- Last Round Debt – Conventional — $30M
- Investors Count 15
All 10 funding rounds of VICE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $30M | Debt – Conventional | – | – | |
| Sep 2021 | $85M | Series F | – | Sixth Street | |
| Oct 2019 | Series F | – | Lupa Systems | – | |
| May 2019 | $250M | Debt – Conventional | – | – | |
| Jun 2017 | $450M | Series F | $5.7B | TPG | – |
| Dec 2015 | $200M | Series E | – | – | |
| Nov 2015 | $200M | Series E | – | – | |
| Sep 2014 | $500M | Series D | – | TCV, A+E Networks | – |
| Aug 2013 | $70M | Series C | – | – | |
| Jun 2012 | Series A | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2017 | $5.7B | •••••••• |
Full valuation and stage history of VICE
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $3B (May 2021). 15 investors in total: 15 institutional.
Investors in VICE
VICE has secured backing from 15 investors, including institutional and venture fund investors. Prominent investors backing the company include The Walt Disney Company, TPG and A+E Networks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States | |
Venture capital is invested in global technology companies by TCV. | tcv.com | Menlo Park, United States | ||
Private equity and debt investments are managed across multiple sectors. | sixthstreet.com | San Francisco, United States | ||
Limited information available | lupasystems.com | New York, United States | ||
| 23-cap.com | ||||
Private debt financing is offered via specialized funds. | 2004 | monroecap.com | Chicago, United States | |
Multiple investments are managed by the single-family office. | sorosfundmgmt.com | New York, United States | ||
Strategic investment and partnership services are provided by Times Bridge for global companies targeting the Indian market. | 2014 | timesbridge.com | San Francisco, United States | |
| intermediaadvisors.com | ||||
Multiple sectors are targeted through private equity by Raine. | raine.com | New York, United States |
Investor details for VICE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Vice Media (India) Private Limited (VICE)
Vice Media (India) Private Limited is the primary company behind VICE. The board of Vice Media (India) Private Limited currently have 2 directors; the longest-serving is Anuneha Manish Rege, appointed in 2024. 15 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anuneha Manish Rege DIN 10594416 | Director | 09 May 2024 | 2 yrs 5 mo | Vice Media (India) Private Limited |
| Adam Robert Stotsky DIN 11389383 | Director | 01 Dec 2025 | 10 mo | Vice Media (India) Private Limited |
People of VICE
145 people are tracked at VICE (49 in leadership, 2 in board & advisors, 94 in team); the tracked headcount is 149.
| Name | Role | Group |
|---|---|---|
Jacquie Penn | Executive Director | Leadership |
Zeeshan Rashid | CFO Commercials & Branded Entertainment | Leadership |
Sonia Braga | VP & Head of International HR | Leadership |
George Rogers | Chief Client Officer | Leadership |
Katherine C. | Executive Vice President Business Development | Leadership |
Emery Coopersmith | Group Creative Director, North America Team Lead | Leadership |
Morten Grubak | Global Executive Creative Director VICE / Virtue Futures | Leadership |
Chris Garbutt | Chief Creative Officer Vice Media Group & President Virtue | Leadership |
Peter Gaffney | Interim President, Global TV | Leadership |
Alexandra Brown | Associate Business Director | Leadership |
Archie Harding | Associate Creative Director | Leadership |
Robert Destefano | VP - Controller | Leadership |
Trevor Gill | Vice President, Sports Development | Leadership |
Edgar Jaramillo | Sr. Director Unscripted | Leadership |
John Montoya | General Manager | Leadership |
Ben Tuber | Art Director | Leadership |
Andrew Freston | Vp, Unscripted VICE Studios | Leadership |
Francis Sevier | Operations Director | Leadership |
Tarek Khalil | Regional Managing Director, MEA | Leadership |
Evangelos Kleiman | Managing Director | Leadership |
125 more people are available in the full profile.
Complete people profiles for VICE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of VICE
Figures of Vice Media (India) Private Limited, the primary company behind VICE, for FY 2025. Revenue was ₹14.27 Cr (-51% year on year). Net profit was ₹47.4 Lakh (3% margin). EBITDA was ₹2.66 Cr (19% margin). Revenue has grown at a compounded annual rate of -34% over three years and -13% over five years.
- ₹14.27 CrRevenue · FY 2025 · -51% YoY
- ₹47.4 LakhNet profit · 3% margin
- ₹2.66 CrEBITDA · 19% margin
- ₹13.97 CrPaid-up capital
- 57Employees (provident fund records)
- -34%Revenue CAGR, 3 years
- -13%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Vice Media (India) Private Limited are on its company page.
Detailed financial statements for VICE
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by VICE
VICE has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Carrot Creative, Carrot.is and GARAGE Magazine.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Branding services are provided to clients in New York. | pltfrmr.com | New York, United States | 2020 | Mar 2021 | •••• | |
Women's fashion and lifestyle content is delivered digitally. | refinery29.com | New York, United States | 2004 | Oct 2019 | $400M | |
Contemporary art and fashion are covered by GARAGE Magazine's publications. | garagemag.com | Brooklyn, United States | 2011 | Jul 2016 | •••• | |
Stainless steel tubes, fittings, and sanitary valves are supplied. | pulsefilms.com | London, United Kingdom | 2005 | Mar 2016 | •••• | |
Branding services are provided by Carrot.is in Iceland. | carrot.is | Iceland | 0 | Dec 2013 | •••• | |
SMM, market research, and content marketing services are provided. | carrotcreative.com | Brooklyn, United States | 2005 | Dec 2013 | •••• |
Complete acquisition details for VICE
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of VICE
11 dated milestones of VICE across 29 years, from founding to its latest funding, stage changes and deals.
- Founded VICE is founded.
- Funding First funding round.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Carrot Creative.
- Acquisition Acquires Carrot.is.
- Acquisition Acquires Pulse Films.
- Acquisition Acquires GARAGE Magazine.
- Acquisition Acquires Refinery29.
- Acquisition Acquires PLTFRMR.
- Funding Latest funding round, Debt – Conventional, of $30.0M.
- Exit Acquired by Fortress Investment.
Competitors of VICE
VICE has 3 listed competitors in our database, 3 of them funded. They include Goop, Thrillist and BUZZNET.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. | |
| buzznet.com | 2005 | Los Angeles, United States | $43.5M | Lifestyle news on entertainment, style, and music is delivered online. |
Detailed competitors of VICE
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Web traffic of VICE
The website of VICE (vice.com) receives about 11M visits a month and ranks #6,839 among all websites worldwide, #739 in News and Media.
- Monthly visits11M
▼ 8.4% vs previous month
- Unique visitors8.1M
per month
- Global rank#6,839
among all websites
- Category rank#739
News and Media
- Bounce rate66%
- Pages per visit1.5
- Average visit48 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with VICE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theverge.com | 100% | 13.7M | #5,836 | View details | |
metro.co.uk | metro.co.uk | 99% | #3,820 | – | |
| complex.com | 97% | 6.4M | #10,604 | View details | |
| theguardian.com | 96% | 338.1M | #159 | View details | |
thecut.com | thecut.com | 96% | #12,889 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for VICE
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- 40 similar websites
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Top companies in DTC Media Innovators
3 companies that operate in the same segment as VICE (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Vice
Complete news archive for VICE
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about VICE
VICE was founded in 1994 and raised its 1st funding round 18 years after it was founded.
VICE is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
VICE is a funded company, having raised a total of $1.51B across 10 funding rounds to date.
VICE has 149 employees.
The primary company behind VICE, Vice Media (India) Private Limited, reported revenue of ₹14.27 Cr for FY 2025, down 51% year on year.
A wide range of topics including culture, news, technology, and lifestyle is covered by VICE. Content is delivered through digital publishing, television, and various multimedia platforms. Focus is placed on investigative journalism, entertainment, and global issues across multiple sectors. Diverse audiences are reached through magazines, online articles, and video content.
VICE offers VICE Magazine and VICE TV.
VICE has made 6 acquisitions, including Carrot Creative, Carrot.is, and GARAGE Magazine.
VICE has 15 investors. Key investors include The Walt Disney Company, TPG, A+E Networks, Fortress Investment, and 21st Century Fox.
The valuation of VICE is $3B as of May 2021.
VICE operates through Vice Media (India) Private Limited.