About Vici
Vici is a company based in Philadelphia (United States) founded in 2014 by Megan Malone was acquired by Rockbridge Growth Equity in June 2024.. Vici offers products and services including Targeted Display Ads, Pay-Per-Click, Search Engine Optimization, Video/OTT Ads, and Social Mirror Ads. Vici operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
- Headquarter Philadelphia, United States
- Founders Megan Malone
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Sectors
Business Services
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Email
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Phone
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Website
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Social
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- Legal Name Vici Media Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Rockbridge Growth Equity
(Jun 05, 2024)
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Products & Services of Vici
Vici offers a comprehensive portfolio of products and services, including Targeted Display Ads, Pay-Per-Click, Search Engine Optimization, Video/OTT Ads, and Social Mirror Ads. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Behavioral and keyword-based ads for targeted audience engagement
Paid search ads to drive traffic and conversions
Strategies to improve website visibility and rankings
Over-the-top video ads with tracking for campaign performance
Ads on platforms like TikTok and LinkedIn for brand promotion
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Funding Insights of Vici
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Vici
Vici has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Rockbridge Growth Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Rockbridge Growth Equity is focused on building distinctive companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Vici
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Vici
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vici Comparisons
Competitors of Vici
Vici operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Media Company focused on radio broadcasting, live events, marketing solutions
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| domain | founded_year | HQ Location |
Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Integrated digital marketing campaigns are developed and executed across channels.
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| domain | founded_year | HQ Location |
Brand and marketing consulting solutions provider
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| domain | founded_year | HQ Location |
Consumer packaged goods sales and digital marketing services are provided.
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| domain | founded_year | HQ Location |
Advertising and marketing services are delivered globally by Interpublic.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Vici
When was Vici founded?
Vici was founded in 2014.
Where is Vici located?
Vici is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
What does Vici do?
Vici was founded in 2014 in Philadelphia, United States, as a digital advertising company. Operations are centered on delivering advertising solutions through its domain, vicimediainc.com. The sector involves media services tailored for digital platforms. Co-founder Megan Malone leads key aspects of the business. Focus remains on standard advertising practices within the U.S. market, with no international expansion noted.
Who are the top competitors of Vici?
Vici's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Vici offer?
Vici offers Targeted Display Ads, Pay-Per-Click, Search Engine Optimization, Video/OTT Ads, and Social Mirror Ads.
Who are Vici's investors?
Vici has 1 investor. Key investors include Rockbridge Growth Equity.
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