Vinomofo

Melbourne, Australia Founded: 2011 • Age: 15 yrs Acquired By Catch
Wines are sold online via a membership-based retail model.
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About Vinomofo

Vinomofo is a company based in Melbourne (Australia) founded in 2011 was acquired by Catch in April 2012.. Vinomofo has raised $19 million across 1 funding round from investors including Catch and Blue Sky Alternative Investments. Vinomofo has completed 1 acquisition, including REVEL. Vinomofo offers products and services including Wine Sales Platform, Wine Clubs, and Black Market Deals. Vinomofo operates in a competitive market with competitors including Boozebud, The Wine Collective, Liquor Loot, Tipple and Just Wines, among others.

  • Headquarter Melbourne, Australia
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $19 M (USD)

    in 1 rounds

  • Latest Funding Round
    $19 M (USD), Series A

    Apr 04, 2016

  • Investors
    Catch

    & 1 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Catch

    (Apr 19, 2012)

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Products & Services of Vinomofo

Vinomofo offers a comprehensive portfolio of products and services, including Wine Sales Platform, Wine Clubs, and Black Market Deals. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online service for purchasing various wines with deals

Program for regular wine deliveries based on preferences

Platform for hidden wine deals and discounts

People of Vinomofo
Headcount 50-200
Employee Profiles 9
Employee Profiles
People
Balki Raman
Chief Technology Officer
People
Helena Radočaj
Performance Marketing Manager
People
Chandra Thapa
Full Stack Developer
People
Nic Brown
Head Of Sales

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Funding Insights of Vinomofo

Vinomofo has successfully raised a total of $19M through 1 strategic funding round. The most recent funding activity was a Series A round of $19 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $19.0M
  • First Round

    (04 Apr 2016)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2016 Amount Series A - Vinomofo Valuation Blue Sky Alternative Investments
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Vinomofo

Vinomofo has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Catch and Blue Sky Alternative Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Diversified alternative investment firm
Founded Year Domain Location
Multi-category consumer products are offered through an online marketplace.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Vinomofo

Vinomofo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include REVEL. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Event management services are provided internationally from Australia.
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Vinomofo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Vinomofo Comparisons

Employees
+
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Competitors of Vinomofo

Vinomofo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Boozebud, The Wine Collective, Liquor Loot, Tipple and Just Wines, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online marketplace to buy and sell alcohol
domain founded_year HQ Location
Online platform offering wines
domain founded_year HQ Location
Web development and digital marketing services are provided for restaurants.
domain founded_year HQ Location
An online alcohol delivery service is operated by Tipple.
domain founded_year HQ Location
Manages an e-commerce store specializing in wine sales and related products.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Vinomofo

Vinomofo targets ‘office drinks’
Insideretail6 years ago
Vinomofo looks beyond bulk orders
Insideretail6 years ago

Frequently Asked Questions about Vinomofo

When was Vinomofo founded?

Vinomofo was founded in 2011 and raised its 1st funding round 5 years after it was founded.

Where is Vinomofo located?

Vinomofo is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Is Vinomofo a funded company?

Vinomofo is a funded company, having raised a total of $19M across 1 funding round to date. The company's 1st funding round was a Series A of $19M, raised on Apr 04, 2016.

What does Vinomofo do?

Vinomofo is an online wine retailer that procures wine from its contractual vineyards. Was part of Catch Group up till 2013 after which was bought back by founders. Are very dedicated to providing good customer experience - each customer is assigned a personal broker who helps them choose wine, also promises exchange in case it is not liked by the customer. For 2016,Vinomofo plans to go global with the roll out into six new markets, including New Zealand, Singapore, Hong Kong, United Kingdom, United States of America and China.

Who are the top competitors of Vinomofo?

Vinomofo's top competitors include Tipple, Liquor Loot and Boozebud.

What products or services does Vinomofo offer?

Vinomofo offers Wine Sales Platform, Wine Clubs, and Black Market Deals.

How many acquisitions has Vinomofo made?

Vinomofo has made 1 acquisition, including REVEL.

Who are Vinomofo's investors?

Vinomofo has 2 investors. Key investors include Catch, and Blue Sky Alternative Investments.

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