About Vinomofo
Vinomofo is a Retail company based in Melbourne (Australia) founded in 2011, and was acquired by Catch in April 2012. Wines are sold online via a membership-based retail model. Vinomofo has raised $19 million across 1 funding round from investors including Catch and Blue Sky Alternative Investments. Vinomofo has completed 1 acquisition, including REVEL. Its website vinomofo.com draws about 440 thousand monthly visits. Vinomofo offers products and services including Wine Sales Platform, Wine Clubs, and Black Market Deals. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its competitors include Boozebud, The Wine Collective and Liquor Loot; 2 of its 3 listed competitors have raised funding.
Company details
Vinomofo is an online wine retailer that procures wine from its contractual vineyards. Was part of Catch Group up till 2013 after which was bought back by founders. Are very dedicated to providing good customer experience - each customer is assigned a personal broker who helps them choose wine, also promises exchange in case it is not liked by the customer. For 2016,Vinomofo plans to go global with the roll out into six new markets, including New Zealand, Singapore, Hong Kong, United Kingdom, United States of America and China.
Products & Services of Vinomofo
Vinomofo offers a comprehensive portfolio of products and services, including Wine Sales Platform, Wine Clubs, and Black Market Deals.
Online service for purchasing various wines with deals
Program for regular wine deliveries based on preferences
Platform for hidden wine deals and discounts
Apps and channels of Vinomofo
its YouTube channel Vinomofo has 1.17K subscribers.
Funding Insights of Vinomofo
Vinomofo has successfully raised a total of $19M through 1 strategic funding round. The most recent funding activity was a Series A round of $19 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19M
- Total Rounds 1
- Last Round Series A — $19M
- First Round $19M
(Apr 2016)
- Investors Count 1
All 1 funding rounds of Vinomofo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | $19M | Series A | – | Blue Sky Alternative Investments | – |
2 investors in total: 2 institutional.
Investors in Vinomofo
Vinomofo has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Catch and Blue Sky Alternative Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified alternative investment firm | blueskyfunds.com.au | Brisbane, Australia | ||
Multi-category consumer products are offered through an online marketplace. | 2007 | catch.com.au | Melbourne, Australia |
Investor details for Vinomofo
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People of Vinomofo
9 people are tracked at Vinomofo (4 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Justin Dry | CEO | Leadership |
Balki Raman | Chief Technology Officer | Leadership |
Ryan Reilly | Chief Operating Officer | Leadership |
Nic Brown | Head Of Sales | Leadership |
Lucretia Overall | Unknown Role | Team |
Helena Radočaj | Performance Marketing Manager | Team |
Daphne Rouw | Web Developer | Team |
Chandra Thapa | Full Stack Developer | Team |
Kevin G. | Strategy And Operations Manager | Team |
Complete people profiles for Vinomofo
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Investments & Acquisitions by Vinomofo
Vinomofo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include REVEL.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Event management services are provided internationally from Australia. | revel.global | Collingwood, Australia | 2013 | Dec 2021 | •••• |
Complete acquisition details for Vinomofo
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Competitors of Vinomofo
Vinomofo has 3 listed competitors in our database, 2 of them funded. They include Boozebud, The Wine Collective and Liquor Loot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boozebud.com | 2012 | Sydney, Australia | Online marketplace to buy and sell alcohol | |||
| thewinecollective.com.au | 1946 | Ultimo, Australia | $8.28M | Online platform offering wines | ||
| liquorloot.com | 2015 | Revesby, Australia | $2.5M | Web development and digital marketing services are provided for restaurants. |
Detailed competitors of Vinomofo
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Web traffic of Vinomofo
The website of Vinomofo (vinomofo.com) receives about 440.4K visits a month and ranks #79,558 among all websites worldwide, #2,375 in Beverages.
- Monthly visits440.4K
▼ 23.8% vs previous month
- Unique visitors110.9K
per month
- Global rank#79,558
among all websites
- Category rank#2,375
Food and Drink · Beverages
- Bounce rate42%
- Pages per visit3.5
- Average visit2 min 03 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Vinomofo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
winepilot.com | winepilot.com | 100% | #997,132 | – | |
danmurphys.com.au | danmurphys.com.au | 97% | #10,580 | – | |
winecompanion.com.au | winecompanion.com.au | 93% | #303,912 | – | |
timatkin.com | timatkin.com | 90% | #1,299,013 | – | |
| reservecellar.com.au | 89% | #1,974,342 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vinomofo
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Related news about Vinomofo
Complete news archive for Vinomofo
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Frequently Asked Questions about Vinomofo
Vinomofo was founded in 2011 and raised its 1st funding round 5 years after it was founded.
Vinomofo is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Vinomofo is a funded company, having raised a total of $19M across 1 funding round to date. The company's 1st funding round was a Series A of $19M, raised on Apr 2016.
Vinomofo is an online wine retailer that procures wine from its contractual vineyards. Was part of Catch Group up till 2013 after which was bought back by founders. Are very dedicated to providing good customer experience - each customer is assigned a personal broker who helps them choose wine, also promises exchange in case it is not liked by the customer. For 2016,Vinomofo plans to go global with the roll out into six new markets, including New Zealand, Singapore, Hong Kong, United Kingdom, United States of America and China.
Vinomofo's top competitors include Liquor Loot, Boozebud and The Wine Collective.
Vinomofo offers Wine Sales Platform, Wine Clubs, and Black Market Deals.
Vinomofo has made 1 acquisition, including REVEL.
Vinomofo has 2 investors. Key investors include Catch, and Blue Sky Alternative Investments.
Yes. Vinomofo was acquired by Catch in April 2012.
The website of Vinomofo receives about 440 thousand visits a month and ranks #79,558 among all websites worldwide.