About Violet Grey
Violet Grey is a company based in Los Angeles (United States) founded in 2012 by Cassandra Grey was acquired by Farfetch in January 2022. Violet Grey has raised $30.23 million across 5 funding rounds from investors including Shiseido, Assembled Brands and Farfetch Investors. The company has 31 employees as of December 31, 2022. Violet Grey offers products and services including Cell Forté Serum, Rejuvenating Eye Cream, Vast Lash Mascara, and Buffer Brush. Violet Grey operates in a competitive market with competitors including Olivela and LaLa Daisy, among others.
- Headquarter Los Angeles, United States
- Employees 31 as on 31 Dec, 2022
- Founders Cassandra Grey
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Sectors
Healthcare
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
$31.68 K (USD)8as on Dec 31, 2018
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Net Profit
$18.9 (USD)-97as on Dec 31, 2018
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EBITDA
Not available
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Total Equity Funding
$30.23 M (USD)
in 5 rounds
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Latest Funding Round
$1.35 M (USD), Debt – Conventional
May 06, 2020
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Investors
Shiseido
& 3 more
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Employee Count
31
as on Dec 31, 2022
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Acquired by
Farfetch
(Jan 28, 2022)
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Products & Services of Violet Grey
Violet Grey offers a comprehensive portfolio of products and services, including Cell Forté Serum, Rejuvenating Eye Cream, Vast Lash Mascara, and Buffer Brush.
Serum with growth factors for skin renewal and anti-aging.
Cream targeting eye area for hydration and reduction of fine lines.
Volumizing mascara for smudge-free lash enhancement.
Brush for applying and blending makeup products evenly.
People of Violet Grey
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Funding Insights of Violet Grey
Violet Grey has successfully raised a total of $30.23M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1.35 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Violet Grey
Violet Grey has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Shiseido, Assembled Brands and Farfetch Investors.
| Investor | Description | Founded Year | Domain | Location |
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Innovative short-term loans are provided to emerging growth companies.
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Provider of growth capital and lines of credit for consumer product companies
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Skincare, makeup, and suncare products are offered by Shiseido.
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Investor details for Violet Grey
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Investments & Acquisitions by Violet Grey
Investment portfolio details for Violet Grey
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Financial Statements - Violet Grey
Detailed financials for Violet Grey
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Violet Grey Comparisons
Peer comparison for Violet Grey
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Competitors of Violet Grey
Violet Grey operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Olivela and LaLa Daisy, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multi-category products including apparel and accessories are retailed online.
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Online retailer of cosmetics, hair care, and skin products for consumers.
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Detailed competitors of Violet Grey
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Latest news on Violet Grey
Complete news archive for Violet Grey
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Frequently Asked Questions about Violet Grey
Violet Grey was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Violet Grey is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Violet Grey is a funded company, having raised a total of $30.23M across 5 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Violet Grey is 31.
Annual revenue of Violet Grey is $31.68K as on Dec 31, 2018.
Violet Grey was founded in 2012 in Los Angeles, United States, as an e-commerce platform in the beauty care sector. Products such as makeup, skin care, hair care, and nail care are cataloged for users to browse online. Recommendations from celebrities are integrated to influence purchasing decisions. Operations focus on facilitating influencer-driven sales through the digital marketplace.
Violet Grey's top competitors include Olivela and LaLa Daisy.
Violet Grey offers Cell Forté Serum, Rejuvenating Eye Cream, Vast Lash Mascara, and Buffer Brush.
Violet Grey has 4 investors. Key investors include Shiseido, Assembled Brands, Farfetch Investors, and Agility Capital.