About Violet Grey
Violet Grey is a company based in Los Angeles (United States) founded in 2012 by Cassandra Grey was acquired by Farfetch in January 2022.. Violet Grey has raised $30.23 million across 5 funding rounds from investors including Shiseido, Assembled Brands and Farfetch Investors. The company has 31 employees as of December 31, 2022. Violet Grey offers products and services including Cell Forté Serum, Rejuvenating Eye Cream, Vast Lash Mascara, and Buffer Brush. Violet Grey operates in a competitive market with competitors including Olivela and LaLa Daisy, among others.
- Headquarter Los Angeles, United States
- Employees 31 as on 31 Dec, 2022
- Founders Cassandra Grey
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Sectors
Healthcare
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
$31.68 K (USD)8as on Dec 31, 2018
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Net Profit
$18.9 (USD)-97as on Dec 31, 2018
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EBITDA
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Total Equity Funding
$30.23 M (USD)
in 5 rounds
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Latest Funding Round
$1.35 M (USD), Debt – Conventional
May 06, 2020
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Investors
Shiseido
& 3 more
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Employee Count
31
as on Dec 31, 2022
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Acquired by
Farfetch
(Jan 28, 2022)
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Products & Services of Violet Grey
Violet Grey offers a comprehensive portfolio of products and services, including Cell Forté Serum, Rejuvenating Eye Cream, Vast Lash Mascara, and Buffer Brush. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Serum with growth factors for skin renewal and anti-aging.
Cream targeting eye area for hydration and reduction of fine lines.
Volumizing mascara for smudge-free lash enhancement.
Brush for applying and blending makeup products evenly.
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Funding Insights of Violet Grey
Violet Grey has successfully raised a total of $30.23M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $1.35 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Debt – Conventional — $1.4M
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First Round
First Round
(12 Mar 2014)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2020 | Amount | Debt – Conventional - Violet Grey | Valuation |
investors |
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| Feb, 2018 | Amount | Series B - Violet Grey | Valuation | Shiseido |
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| Sep, 2017 | Amount | Series B - Violet Grey | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Violet Grey
Violet Grey has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Shiseido, Assembled Brands and Farfetch Investors. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Innovative short-term loans are provided to emerging growth companies.
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Founded Year | Domain | Location | |
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Provider of growth capital and lines of credit for consumer product companies
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Founded Year | Domain | Location | |
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Skincare, makeup, and suncare products are offered by Shiseido.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Violet Grey
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Violet Grey
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Violet Grey Comparisons
Competitors of Violet Grey
Violet Grey operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Olivela and LaLa Daisy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category products including apparel and accessories are retailed online.
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| domain | founded_year | HQ Location |
Online retailer of cosmetics, hair care, and skin products for consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Violet Grey
Frequently Asked Questions about Violet Grey
When was Violet Grey founded?
Violet Grey was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is Violet Grey located?
Violet Grey is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is Violet Grey a funded company?
Violet Grey is a funded company, having raised a total of $30.23M across 5 funding rounds to date. The company's 1st funding round was a Series B of $1.25M, raised on Mar 12, 2014.
How many employees does Violet Grey have?
As of Dec 31, 2022, the latest employee count at Violet Grey is 31.
What is the annual revenue of Violet Grey?
Annual revenue of Violet Grey is $31.68K as on Dec 31, 2018.
What does Violet Grey do?
Violet Grey was founded in 2012 in Los Angeles, United States, as an e-commerce platform in the beauty care sector. Products such as makeup, skin care, hair care, and nail care are cataloged for users to browse online. Recommendations from celebrities are integrated to influence purchasing decisions. Operations focus on facilitating influencer-driven sales through the digital marketplace.
Who are the top competitors of Violet Grey?
Violet Grey's top competitors include Olivela and LaLa Daisy.
What products or services does Violet Grey offer?
Violet Grey offers Cell Forté Serum, Rejuvenating Eye Cream, Vast Lash Mascara, and Buffer Brush.
Who are Violet Grey's investors?
Violet Grey has 4 investors. Key investors include Shiseido, Assembled Brands, Farfetch Investors, and Agility Capital.
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