About Violet
Violet is a Healthcare company based in New York (United States) founded in 2020 by Gaurang Choksi. Violet is focused on delivering person-centered healthcare solutions. It operates on a SaaS (Software-as-a-Service) and HealthTech model. Violet has raised $7.76 million across 3 funding rounds from investors including Northwell, HopeLab and Sempervirens Fund. Its chief executive is Gaurang Choksi. Its website joinviolet.com draws about 12 thousand monthly visits. Violet offers products and services including Violet Benchmarks, Network Insights, Clinical Education, and Violet Match. Its focus areas include Digital Health and Health Equity Solutions. Its legal entity is Violet Services, Inc. Its competitors include Amwell, Ro, MD Live, HealthTap and K Health and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
Violet is engaged in transforming healthcare by providing data-driven solutions for person-centered care. The company operates within the digital health sector, targeting care delivery organizations, health plans, and employers. Solutions offered include benchmarking provider capabilities, upskilling through targeted training, and matching patients with culturally competent providers. Emphasis is placed on addressing diverse patient needs across communities such as LGBTQIA, BIPOC, rural, neurodivergent, and veteran populations. Tools are designed to improve health outcomes, strengthen patient trust, and reduce costs through actionable insights and measurable results.
- Headquarters New York, United States
- Founders Gaurang Choksi
- SectorsHealthcare
- Email••••••••
- Website joinviolet.com
- Social LinkedIn X Instagram
- Legal Name Violet Services, Inc
- Total Equity Funding$7.76M (USD)
in 3 rounds
- Latest Funding Round$2.4M (USD), Seed
Dec 2023
- InvestorsNorthwell
& 4 more
Products & Services of Violet
Violet offers a comprehensive portfolio of products and services, including Violet Benchmarks, Network Insights, Clinical Education, and Violet Match.
Provider skills are standardized by community data insights.
Network strengths and gaps are identified for improvement.
Care team skills are enhanced through targeted training.
Patients are connected with preference-matching healthcare providers.
Funding Insights of Violet
Violet has successfully raised a total of $7.76M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.4 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.76M
- Total Rounds 3
- Last Round Seed — $2.4M
- First Round $1.26M
(Jul 2020)
- Investors Count 5
All 3 funding rounds of Violet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $2.4M | Seed | – | – | – |
| Aug 2022 | $4.1M | Seed | – | Sempervirens Fund | |
| Jul 2020 | $1.26M | Seed | – | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Violet
Violet has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Northwell, HopeLab and Sempervirens Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on multiple sectors | – | theventurecollective.com | New York, United States | |
- | – | sempervirens.org | - | |
A chain of multispecialty hospitals is operated in New York. | 1997 | northwell.edu | New York, United States | |
Non-profit management is focused on teen and young adult health. | 2001 | hopelab.org | San Francisco, United States | |
NA Naomi Allen | Angel investor focusing on Indian startups, background in tech and innovation. | – | unknown_51d771d0121c4592b | - |
Investor details for Violet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Violet
12 people are tracked at Violet (6 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Gaurang Choksi | Founder & CEO | Leadership |
Scott Zaloom | Head of Operations | Leadership |
Kay Nikiforova | Head of Clinical & Research | Leadership |
Eliot Kristan | Head of Engineering | Leadership |
Lauren Woodfork | Head of Product | Leadership |
Russell Taff | Head Of Product | Leadership |
Nadia Stefanidis | Sales Development Manager | Team |
Tyler Cross | Senior Education Manager/lead Instructional Designer | Team |
Celeste Brown | Business Development Manager | Team |
Jake Ponto | Senior Product Manager | Team |
Laura Kajpust | Staff Software Engineer | Team |
Sofia Gentry | Clinical Review Board Member | Team |
Complete people profiles for Violet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Violet
3 dated milestones of Violet across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Violet is founded.
- Funding First funding round of $1.3M.
- Funding Latest funding round, Seed, of $2.4M.
Competitors of Violet
Violet has 7 listed competitors in our database, 7 of them funded. They include Amwell, Ro, MD Live, HealthTap and K Health, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amwell.com | 2006 | Boston, United States | $887.35M | 742 | Telehealth solutions are provided for doctors and patients' consultations. | |
| ro.co | 2017 | New York, United States | $1.03B | 703 | Digital health services for men's wellness are offered by Ro. | |
| mdlive.com | 2009 | Sunrise, United States | $173.6M | 258 | Cloud-based telemedicine consultations are offered 24/7 to patients nationwide. | |
| healthtap.com | 2010 | Palo Alto, United States | $37.85M | 41 | Tech-enabled Q&A and video consultation platform for patients and doctors | |
| khealth.com | 2016 | New York, United States | $438.5M | – | Access to clinicians is facilitated by an AI-based healthcare platform. | |
| plushcare.com | 2014 | San Francisco, United States | $31.05M | 1,283 | Primary healthcare is delivered through telemedicine services. | |
| cityblock.com | 2017 | Brooklyn, United States | $1.02B | 401 | Provider of tech-heavy clinics for multiple healthcare solutions for patients |
Detailed competitors of Violet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Violet
The website of Violet (joinviolet.com) receives about 12.1K visits a month.
- Monthly visits12.1K
▲ 29.8% vs previous month
Websites whose visitors overlap most with Violet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| antidotehealth.com | 24% | 126.8K | #329,184 | View details |
Top companies in Clinical IT & Data Platforms
10 companies that operate in the same segment as Violet (Clinical IT & Data Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru, Karnataka, India | USD 716.99 M | – | 1,832 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Healthcare appointments are booked online via Zocdoc's platform. | 2007 | New York, New York, United States | USD 425.97 M | USD 4.66 M | 1,365 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | 1,746 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 473.73 M | – | 3,902 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, Ile de France, France | USD 863.12 M | – | 1,606 | |
Virtual care programs for managing chronic diseases are provided. | 2011 | San Francisco, California, United States | USD 450.12 M | USD 260.21 M | 992 | |
AI-driven EMR and practice management software is delivered for clinics. | 2010 | Boca Raton, Florida, United States | USD 329.17 M | – | 2,470 | |
Cloud-based administrative tools for healthcare providers are offered. | 1997 | Watertown, United States | USD 40 M | – | – | |
Membership-based primary care platform is offered for employees and consumers. | 2007 | San Francisco, California, United States | USD 402.56 M | – | – |
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Related news about Violet
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Frequently Asked Questions about Violet
Violet was founded in 2020.
Violet is headquartered in New York, United States. It is registered at New York, New York, United States.
Gaurang Choksi is the current CEO of Violet. They have also founded this company.
Violet is a funded company, having raised a total of $7.76M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.26M, raised on Jul 2020.
Violet is engaged in transforming healthcare by providing data-driven solutions for person-centered care. The company operates within the digital health sector, targeting care delivery organizations, health plans, and employers. Solutions offered include benchmarking provider capabilities, upskilling through targeted training, and matching patients with culturally competent providers. Emphasis is placed on addressing diverse patient needs across communities such as LGBTQIA, BIPOC, rural, neurodivergent, and veteran populations. Tools are designed to improve health outcomes, strengthen patient trust, and reduce costs through actionable insights and measurable results.
Violet offers Violet Benchmarks, Network Insights, Clinical Education, and Violet Match.
Violet has 5 investors. Key investors include Northwell, HopeLab, Sempervirens Fund, The Venture Collective, and Naomi Allen.
Violet operates through Violet Services, Inc.