About Viori
Viori is a Healthcare company based in Orem (United States) founded in 2019. Organic rice-water shampoos and conditioners are sold online by Viori. Viori has raised $9.5 million across 1 funding round. The company has 10 employees. Its website viori.com draws about 700 thousand monthly visits. Its focus areas include Retail, Beauty Tech, Ecommerce and Hair Care. Its competitors include Formulate, Cria Hair and Silverist; 1 of its 3 listed competitors has raised funding.
Company details
Viori was founded in 2019 and is headquartered in Orem, United States. As an internet-first brand in the hair care sector, operations focus on direct-to-consumer sales of organic products. Rice-water-based shampoos and conditioners are offered for hair care, alongside vegan dry shampoo options. The company emphasizes natural ingredients in its product lineup.
- Total Equity Funding$9.5M (USD)
in 1 rounds
- Latest Funding Round$9.5M (USD), Series A
Jul 2022
- Employee Count10
Funding Insights of Viori
Viori has successfully raised a total of $9.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $9.5 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.5M
- Total Rounds 1
- Last Round Series A — $9.5M
- First Round $9.5M
(Jul 2022)
All 1 funding rounds of Viori with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $9.5M | Series A | – | – | – |
People of Viori
14 people are tracked at Viori (10 in leadership, 4 in team); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Carol Kwong | Co-Founder & Fulfillment | Leadership |
Bryce F. | CEO & Co-Founder | Leadership |
Chase Sagum | CMO & Co-Founder | Leadership |
Ephraim Sng | Chief Technology Officer | Leadership |
Ezra Kwong | COO & Co-Founder | Leadership |
Jonathan Bybee | Chief Creative Officer | Co-founder | Leadership |
Ho Yin Li | Supply Chain Director | Leadership |
Himmie TszHim Lau | Vice President Of Marketing | Leadership |
Maarten Dickinson 康毅 | CSR Director | Leadership |
Shaun-McKay Yuen | Director of Product Development | Leadership |
Lynsie Galbraith | CXO | Team |
Sydney Johns | Graphic Designer | Team |
Ty Imamura | Fulfillment Manager | Team |
Reima Benson | Technical Engineer Shopify | Team |
Complete people profiles for Viori
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Timeline of Viori
2 dated milestones of Viori across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Viori is founded.
- Funding First funding round of $9.5M.
Competitors of Viori
Viori has 3 listed competitors in our database, 1 of them funded. They include Formulate, Cria Hair and Silverist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| formulate.co | 2019 | Menlo Park, United States | $2.84M | Personalized hair care products are provided via an online platform. | ||
| criahair.com | 2011 | Austin, United States | Provides organic hair and scalp care for women during menopause. | |||
| silverist.com | 2024 | Los Angeles, United States | Platform offering a range of haircare products. |
Detailed competitors of Viori
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Viori
The website of Viori (viori.com) receives about 699.8K visits a month and ranks #75,600 among all websites worldwide, #3,762 in Beauty and Cosmetics.
- Monthly visits699.8K
▲ 19.5% vs previous month
- Unique visitors273.6K
per month
- Global rank#75,600
among all websites
- Category rank#3,762
Lifestyle · Beauty and Cosmetics
- Bounce rate26%
- Pages per visit4.0
- Average visit1 min 32 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Viori. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| seekbamboo.com | 100% | #540,961 | View details | ||
batanababe.com | batanababe.com | 88% | #1,347,200 | – | |
botanicalformulations.com | botanicalformulations.com | 87% | #2,793,905 | – | |
colorsandcare.com | colorsandcare.com | 87% | #1,069,028 | – | |
zitomer.com | zitomer.com | 86% | #1,481,911 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Viori
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as Viori (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Viori
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Frequently Asked Questions about Viori
Viori was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Viori is headquartered in Orem, United States. It is registered at Orem, Utah, United States.
Viori is a funded company, having raised a total of $9.5M across 1 funding round to date. The company's 1st funding round was a Series A of $9.5M, raised on Jul 2022.
Viori has 10 employees.
Viori was founded in 2019 and is headquartered in Orem, United States. As an internet-first brand in the hair care sector, operations focus on direct-to-consumer sales of organic products. Rice-water-based shampoos and conditioners are offered for hair care, alongside vegan dry shampoo options. The company emphasizes natural ingredients in its product lineup.
Viori operates through Viori.
The website of Viori receives about 700 thousand visits a month and ranks #75,600 among all websites worldwide.