About Visual Matrix
Visual Matrix is a Travel & Hospitality company based in Richardson (United States) founded in 2000, and was acquired by ASG in January 2021. Web-based solutions for hotel operations management are provided. Visual Matrix has completed 1 acquisition, including LodgingControls. Its chief executive, as recorded, is Georgine Muntz. Its website visualmatrix.com draws about 27 thousand monthly visits. Visual Matrix offers products and services including PMS Software and MOP. Its focus areas include Travel and Hospitality Tech, Hotel IT, Diversified and Hotel. Its competitors include CloudBeds, Guesty and StayNTouch; 3 of its 3 listed competitors have raised funding.
Company details
Visual Matrix was founded in 2000 and is based in Richardson, United States. Focus is placed on the hospitality technology sector, where web-based software solutions are delivered for hotel management. Property management systems, reservation processing, housekeeping oversight, guest communication platforms, and booking administration are included among the core offerings. Hotel workflows are supported across various operational aspects in this domain.
- Headquarters Richardson, United States
- Stage Acquired
- SectorsTravel & Hospitality
- Website category Travel and Tourism · Accommodation and Hotels
- Phoneβ’β’β’β’ β’β’β’β’
- Website visualmatrix.com
- Social LinkedIn Facebook Instagram
- Acquired by ASG (Jan 2021)
- Investors
- Investments & Acquisitions
- Acquired byASG
(Jan 2021)
Products & Services of Visual Matrix
Visual Matrix offers a comprehensive portfolio of products and services, including PMS Software and MOP.
Software for integrating hotel operations and streamlining daily tasks.
Platform for handling hotel maintenance and work orders efficiently.
Investors in Visual Matrix
Visual Matrix has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include ASG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Vertical SaaS companies are acquired and built into market leaders by ASG. | alpinesg.com |
Investor details for Visual Matrix
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People of Visual Matrix
10 people are tracked at Visual Matrix (8 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Georgine Muntz | CEO | Leadership |
Denise Wilken, SPHR | Chief People Officer | Leadership |
Jason Hughes | Chief Technology Officer | Leadership |
Suchitra Reddy | Chief Information Officer | Leadership |
Charlie Rhodes | Chief Operating Officer | Leadership |
Maria Resendiz, MBA | Chief Financial Officer | Leadership |
Patty Jefferson | Chief Development Officer (CDO) | Leadership |
Lauren C. | Vice President Of Service Excellence And AI Strategy | Leadership |
Marvin Gifford O. | Administrator/Developer | Team |
Adam Moon | Lead UX Engineer | Team |
Complete people profiles for Visual Matrix
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Investments & Acquisitions by Visual Matrix
Visual Matrix has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LodgingControls.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based solutions for hospitality operations management are provided. | lodgingcontrols.com | Cedar Park, United States | 2011 | Nov 2021 | β’β’β’β’ |
Complete acquisition details for Visual Matrix
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Timeline of Visual Matrix
3 dated milestones of Visual Matrix across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Visual Matrix is founded.
- Exit Acquired by ASG.
- Acquisition Acquires LodgingControls.
Competitors of Visual Matrix
Visual Matrix has 3 listed competitors in our database, 3 of them funded. They include CloudBeds, Guesty and StayNTouch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cloudbeds.com | 2012 | San Diego, United States | $246.94M | 172 | Browser-based software solutions for hotels and other accomodations | |
| guesty.com | 2013 | Walnut, United States | $409.25M | Cloud-based software is provided for vacation rental management and synchronization. | ||
| stayntouch.com | 2012 | Bethesda, United States | $60.8M | 69 | Property management software is delivered through a SaaS platform. |
Detailed competitors of Visual Matrix
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Web traffic of Visual Matrix
The website of Visual Matrix (visualmatrix.com) receives about 26.6K visits a month and ranks #1,217,163 among all websites worldwide, #6,885 in Accommodation and Hotels.
- Monthly visits26.6K
▲ 25.1% vs previous month
- Unique visitors7.8K
per month
- Global rank#1,217,163
among all websites
- Category rank#6,885
Travel and Tourism · Accommodation and Hotels
- Bounce rate47%
- Pages per visit2.3
- Average visit2 min 42 sec
- DevicesDesktop 60% Β· Mobile 40%
Websites whose visitors overlap most with Visual Matrix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
expediapartnercentral.com | expediapartnercentral.com | 100% | #6,543 | β |
Top companies in Hotel IT
3 companies that operate in the same segment as Visual Matrix (Hotel IT) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based software is provided for vacation rental management and synchronization. | 2013 | Walnut, California, United States | USD 409.25 M | |||
Browser-based software solutions for hotels and other accomodations | 2012 | San Diego, California, United States | USD 246.94 M | |||
Cloud-based revenue management solutions are provided for the hospitality sector. | 2012 | San Francisco, California, United States | USD 143.28 M | 84 |
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Related news about Visual Matrix
Complete news archive for Visual Matrix
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Frequently Asked Questions about Visual Matrix
Visual Matrix was founded in 2000.
Visual Matrix is headquartered in Richardson, United States. It is registered at Richardson, Texas, United States.
Georgine Muntz is the CEO of Visual Matrix, as recorded in our data.
Visual Matrix was founded in 2000 and is based in Richardson, United States. Focus is placed on the hospitality technology sector, where web-based software solutions are delivered for hotel management. Property management systems, reservation processing, housekeeping oversight, guest communication platforms, and booking administration are included among the core offerings. Hotel workflows are supported across various operational aspects in this domain.
Visual Matrix's top competitors include Guesty, CloudBeds and StayNTouch.
Visual Matrix offers PMS Software and MOP.
Visual Matrix has made 1 acquisition, including LodgingControls.
Visual Matrix has 1 investor. Key investors include ASG.
Yes. Visual Matrix was acquired by ASG in January 2021.

