About VitalSmarts
VitalSmarts is a Technology company based in Provo (United States) founded in 1990 by Kerry Patterson, Ron McMillan, and Joseph Grenny, and was acquired by Leeds Equity Partners in September 2019. Leadership training is provided to corporate employees worldwide. The company has 128 employees. Its chief executive, as recorded, is Andy Shimberg. VitalSmarts offers products and services including Crucial Conversations, SDI Assessment, Crucial Teams, and Getting Things Done. Its focus areas include Enterprise Applications, HRTech, LMS and Leadership Training. Its competitors include ExecOnline, Sounding Board and CorpU; 3 of its 3 listed competitors have raised funding.
Company details
VitalSmarts was founded in 1990 in Provo, United States, focusing on the corporate training sector. Four programsCrucial Conversations, Crucial Accountability, Getting Things Done, and Influencer Trainingare offered to enhance employee skills. Delivery occurs through classroom sessions or online virtual instructor-led formats. Over two million individuals have been trained globally, with support extended to more than 300 Fortune 500 companies.
- Headquarters Provo, United States
- Employees 128
- Founders Kerry Patterson, Ron McMillan, Joseph Grenny
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website vitalsmarts.com
- Social LinkedIn X
- Acquired by Leeds Equity Partners (Sep 2019)
- Investors
- Employee Count128
- Acquired byLeeds Equity Partners
(Sep 2019)
Products & Services of VitalSmarts
VitalSmarts offers a comprehensive portfolio of products and services, including Crucial Conversations, SDI Assessment, Crucial Teams, and Getting Things Done.
Teaches dialogue skills for resolving conflicts and improving interactions.
Evaluates motives and behaviors to enhance workplace relationships.
Focuses on turning personality differences into team strengths.
Provides strategies for better productivity and focus in work.
Investors in VitalSmarts
VitalSmarts has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Leeds Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Acquisitions are pursued through private equity investments by the firm. | leedsequity.com | New York, United States |
Investor details for VitalSmarts
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People of VitalSmarts
4 people are tracked at VitalSmarts (4 in leadership); the tracked headcount is 128.
| Name | Role | Group |
|---|---|---|
Kerry Patterson | Co-Founder & CDO | Leadership |
Ron McMillan | Co-Founder | Leadership |
Joseph Grenny | Co-Founder & Co-Chairman | Leadership |
Andy Shimberg | CEO | Leadership |
Complete people profiles for VitalSmarts
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Timeline of VitalSmarts
2 dated milestones of VitalSmarts across 29 years, from founding to its latest funding, stage changes and deals.
- Founded VitalSmarts is founded.
- Exit Acquired by Leeds Equity Partners.
Competitors of VitalSmarts
VitalSmarts has 3 listed competitors in our database, 3 of them funded. They include ExecOnline, Sounding Board and CorpU.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| execonline.com | 2012 | New York, United States | $86.6M | 220 | Online certified courses for professional development are delivered via partnerships. | |
| soundingboardinc.com | 2016 | San Francisco, United States | $47.19M | 51 | Employee leadership skills are developed through virtual coaching matches. | |
| corpu.com | 1997 | Mechanicsburg, United States | $4.75M | 29 | An online platform is offered for professional collaboration and learning. |
Detailed competitors of VitalSmarts
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Web traffic of VitalSmarts
The website of VitalSmarts (vitalsmarts.com) receives about 5.1K visits a month.
- Monthly visits5.1K
▲ 37.3% vs previous month
Websites whose visitors overlap most with VitalSmarts. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bjfogg.com | bjfogg.com | 100% | #2,144,258 | β | |
kearnsadvantage.com | kearnsadvantage.com | 89% | β | ||
legacee.com | legacee.com | 89% | β | ||
walmsleyandco.com | walmsleyandco.com | 89% | β | ||
sasitx.com | sasitx.com | 89% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 7 similar websites and full traffic analytics for VitalSmarts
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- 7 similar websites
- Audience overlap
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Top companies in HR & Workforce Technology
3 companies that operate in the same segment as VitalSmarts (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Vitalsmarts
Complete news archive for VitalSmarts
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Frequently Asked Questions about VitalSmarts
VitalSmarts was founded in 1990.
VitalSmarts is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
Andy Shimberg is the CEO of VitalSmarts, as recorded in our data.
VitalSmarts has 128 employees.
VitalSmarts was founded in 1990 in Provo, United States, focusing on the corporate training sector. Four programsCrucial Conversations, Crucial Accountability, Getting Things Done, and Influencer Trainingare offered to enhance employee skills. Delivery occurs through classroom sessions or online virtual instructor-led formats. Over two million individuals have been trained globally, with support extended to more than 300 Fortune 500 companies.
VitalSmarts's top competitors include Sounding Board, ExecOnline and CorpU.
VitalSmarts offers Crucial Conversations, SDI Assessment, Crucial Teams, and Getting Things Done.
VitalSmarts has 1 investor. Key investors include Leeds Equity Partners.
Yes. VitalSmarts was acquired by Leeds Equity Partners in September 2019.

