About Vitruvi
Vitruvi is a company based in Vancouver (Canada) founded in 2014 by Sean Panton and Sara Panton Rogier. It operates as a Direct-to-Consumer (D2C). Vitruvi has raised $4.5 million across 1 funding round from investors including Harbinger Ventures and Lyra Growth Partners. Vitruvi offers products and services including Stone Diffuser, Cloud Humidifier, and Sleep Diffuser Blend. Vitruvi operates in a competitive market with competitors including Rocky Mountain Soap, Satya, Glysomed, basd and PAUME, among others.
- Headquarter Vancouver, Canada
- Founders Sean Panton, Sara Panton Rogier
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$4.5 M (USD)
in 1 rounds
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Latest Funding Round
$4.5 M (USD), Series A
Feb 27, 2020
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Investors
Harbinger Ventures
& 1 more
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Employee Count
Employee Count
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Products & Services of Vitruvi
Vitruvi offers a comprehensive portfolio of products and services, including Stone Diffuser, Cloud Humidifier, and Sleep Diffuser Blend. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A diffuser designed for home air care enhancement.
A humidifier crafted for improved home air quality.
A scent blend created for relaxation and sleep.
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Funding Insights of Vitruvi
Vitruvi has successfully raised a total of $4.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $4.5 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $4.5M
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First Round
First Round
(27 Feb 2020)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2020 | Amount | Series A - Vitruvi | Valuation | Harbinger Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Vitruvi
Vitruvi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Harbinger Ventures and Lyra Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Harbinger Ventures is involved in unspecified business activities.
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Founded Year | Domain | Location | |
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Investment support is provided to visionary consumer brand founders.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Vitruvi
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Vitruvi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Vitruvi Comparisons
Competitors of Vitruvi
Vitruvi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rocky Mountain Soap, Satya, Glysomed, basd and PAUME, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
High-fidelity audio equipment is manufactured and designed for audiophiles.
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| domain | founded_year | HQ Location |
Brand of natural body care products
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| domain | founded_year | HQ Location |
Brand of natural body care products
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| domain | founded_year | HQ Location |
Natural body care products are developed and marketed by BASD.
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| domain | founded_year | HQ Location |
Organic hand care products are provided by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Vitruvi
Frequently Asked Questions about Vitruvi
When was Vitruvi founded?
Vitruvi was founded in 2014 and raised its 1st funding round 6 years after it was founded.
Where is Vitruvi located?
Vitruvi is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Who is the current CEO of Vitruvi?
Sara Panton Rogier is the current CEO of Vitruvi. They have also founded this company.
Is Vitruvi a funded company?
Vitruvi is a funded company, having raised a total of $4.5M across 1 funding round to date. The company's 1st funding round was a Series A of $4.5M, raised on Feb 27, 2020.
What does Vitruvi do?
Vitruvi is focused on the development and sale of premium, natural air care products including diffusers, humidifiers, and essential oil blends. The company operates in the home fragrance and wellness sector, offering solutions designed to enhance home environments. Products are crafted to elevate decor while promoting relaxation and sleep through curated, all-natural scents. Distribution is primarily handled through direct-to-consumer channels with an emphasis on quality and aesthetic appeal.
Who are the top competitors of Vitruvi?
Vitruvi's top competitors include Rocky Mountain Soap, basd and Glysomed.
What products or services does Vitruvi offer?
Vitruvi offers Stone Diffuser, Cloud Humidifier, and Sleep Diffuser Blend.
Who are Vitruvi's investors?
Vitruvi has 2 investors. Key investors include Harbinger Ventures, and Lyra Growth Partners.