About Vitruvi
Vitruvi is a company based in Vancouver (Canada) founded in 2014 by Sean Panton and Sara Panton Rogier. It operates as a Direct-to-Consumer (D2C). Vitruvi has raised $4.5 million across 1 funding round from investors including Harbinger Ventures and Lyra Growth Partners. Vitruvi offers products and services including Stone Diffuser, Cloud Humidifier, and Sleep Diffuser Blend. Vitruvi operates in a competitive market with competitors including Rocky Mountain Soap, Satya, Glysomed, basd and PAUME, among others.
- Headquarter Vancouver, Canada
- Founders Sean Panton, Sara Panton Rogier
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website vitruvi.com
- Social LinkedIn X Facebook
- Total Equity Funding$4.5M (USD)
in 1 rounds
- Latest Funding Round$4.5M (USD), Series A
Feb 2020
- InvestorsHarbinger Ventures
& 1 more
Products & Services of Vitruvi
Vitruvi offers a comprehensive portfolio of products and services, including Stone Diffuser, Cloud Humidifier, and Sleep Diffuser Blend.
A diffuser designed for home air care enhancement.
A humidifier crafted for improved home air quality.
A scent blend created for relaxation and sleep.
Funding Insights of Vitruvi
Vitruvi has successfully raised a total of $4.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $4.5 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 1
- Last Round Series A — $4.5M
- First Round $4.5M
(Feb 2020)
- Investors Count 2
All 1 funding rounds of Vitruvi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $4.5M | Series A | – | Harbinger Ventures |
2 investors in total: 2 institutional.
Investors in Vitruvi
Vitruvi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Harbinger Ventures and Lyra Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Harbinger Ventures is involved in unspecified business activities. | – | harbingerventures.com | - | |
Investment support is provided to visionary consumer brand founders. | 2015 | lyragrowth.com | Vancouver, Canada |
Investor details for Vitruvi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Vitruvi
11 people are tracked at Vitruvi (7 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Sean Panton | Co-Founder & COO | Leadership |
Sara Panton Rogier | Co-Founder & CEO | Leadership |
Sara Panton | Co-Founder & CEO | Leadership |
Simone Payne | Director Of Customer And Retail Experience | Leadership |
Alicia Michalowski | VP Of Finance | Leadership |
Matheus M. | Director Of Ecommerce And Digital Growth | Leadership |
Michael Olson | Vice President Operations | Leadership |
Niamh Wedel | Digital Experience Manager | Team |
Sabrina Stella C. | Manager, Sales And Partnerships | Team |
Larissa Norton | Key Account Manager | Team |
Jessica Zhong | Performance Advertising Specialist | Team |
Complete people profiles for Vitruvi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Vitruvi
2 dated milestones of Vitruvi across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Vitruvi is founded.
- Funding First funding round of $4.5M.
Competitors of Vitruvi
Vitruvi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rocky Mountain Soap, Satya, Glysomed, basd and PAUME, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rockymountainsoap.com | 1995 | Canmore, Canada | – | – | High-fidelity audio equipment is manufactured and designed for audiophiles. | |
| satya.ca | 2013 | Vancouver, Canada | – | – | Brand of natural body care products | |
| glysomed.com | 1994 | Mississauga, Canada | – | – | Brand of natural body care products | |
| basdbodycare.com | 2017 | Kitchener, Canada | – | 205 | Natural body care products are developed and marketed by BASD. | |
| mypaume.com | 2019 | Toronto, Canada | – | – | Organic hand care products are provided by an internet-first brand. | |
| parissa.com | 1983 | Vancouver, Canada | – | – | Provides natural waxing products and kits for at-home hair removal services. | |
| rmdybrands.com | 2001 | Vancouver, Canada | – | – | Offers high-growth skincare and bodycare brands through e-commerce and traditional retail distribution. | |
| maplexnaturals.com | 2019 | Scarborough, Canada | – | – | Produces and sells natural Castile soap liquid body washes online for consumer use. |
Detailed competitors of Vitruvi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Vitruvi
The website of Vitruvi (vitruvi.com) receives about 114.8K visits a month.
- Monthly visits114.8K
▲ 6.8% vs previous month
Websites whose visitors overlap most with Vitruvi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| iamnaturalstore.com.au | 100% | – | #2,758,625 | View details | |
| aeraforhome.com | 92% | – | #398,914 | View details | |
| saje.com | 91% | 115.2K | – | View details | |
voluspa.com | voluspa.com | 89% | – | #294,147 | – |
| aroma360.com | 88% | 273.1K | #96,752 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Vitruvi
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Vitruvi
Complete news archive for Vitruvi
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Vitruvi
10 companies that operate in the same segment as Vitruvi (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Vitruvi
Vitruvi was founded in 2014 and raised its 1st funding round 6 years after it was founded.
Vitruvi is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Sara Panton Rogier is the current CEO of Vitruvi. They have also founded this company.
Vitruvi is a funded company, having raised a total of $4.5M across 1 funding round to date. The company's 1st funding round was a Series A of $4.5M, raised on Feb 2020.
Vitruvi is focused on the development and sale of premium, natural air care products including diffusers, humidifiers, and essential oil blends. The company operates in the home fragrance and wellness sector, offering solutions designed to enhance home environments. Products are crafted to elevate decor while promoting relaxation and sleep through curated, all-natural scents. Distribution is primarily handled through direct-to-consumer channels with an emphasis on quality and aesthetic appeal.
Vitruvi's top competitors include Rocky Mountain Soap, basd and Glysomed.
Vitruvi offers Stone Diffuser, Cloud Humidifier, and Sleep Diffuser Blend.
Vitruvi has 2 investors. Key investors include Harbinger Ventures, and Lyra Growth Partners.
The website of Vitruvi receives about 115 thousand visits a month.