About basd
basd is a company based in Kitchener (Canada) founded in 2017 was acquired by Genuine Health in June 2019. The company has 205 employees. basd operates in a competitive market with competitors including Omy Cosmetics, Rocky Mountain Soap, Satya, Glysomed and Eminence Organic Skin Care, among others.
- Headquarter Kitchener, Canada
- Employees 205
- SectorsConsumer
- Website basdbodycare.com
- Acquired by Genuine Health (Jun 2019)
- Investors
- Employee Count205
- Acquired byGenuine Health
(Jun 2019)
Investors in basd
basd has secured backing from 1 investor. Prominent investors backing the company include Genuine Health.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nutritional supplements are manufactured by Genuine Health in Canada. | 2002 | genuinehealth.com | Toronto, Canada |
Investor details for basd
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Timeline of basd
2 dated milestones of basd across 2 years, from founding to its latest funding, stage changes and deals.
- Founded basd is founded.
- Exit Acquired by Genuine Health.
Competitors of basd
basd operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Omy Cosmetics, Rocky Mountain Soap, Satya, Glysomed and Eminence Organic Skin Care, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| omycosmetics.com | 2018 | Quebec, Canada | $11M | 19 | Multi-natural skin care products are offered by Omy Cosmetics brand. | |
| rockymountainsoap.com | 1995 | Canmore, Canada | – | – | High-fidelity audio equipment is manufactured and designed for audiophiles. | |
| satya.ca | 2013 | Vancouver, Canada | – | – | Brand of natural body care products | |
| glysomed.com | 1994 | Mississauga, Canada | – | – | Brand of natural body care products | |
| eminenceorganics.com | 1958 | Vancouver, Canada | – | – | Offers organic skin care products, cleansers, moisturizers, and spa services globally. | |
| joyoushealth.com | 2009 | Toronto, Canada | – | – | Brand of beauty & personal care products | |
| allnaturaladvice.com | 2013 | Oakville, Canada | – | – | Brand of natural skin care products | |
| consonantskincare.com | 2010 | Toronto, Canada | – | – | Online platform for skincare products sales, now closed after 16 years. | |
| sangredefruta.com | 2015 | Canada | – | – | Brand of natural skin care products |
Detailed competitors of basd
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- Full competitor set
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Latest news on Basd
Complete news archive for basd
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Similar companies to basd
10 companies that operate in the same segment as basd (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about basd
basd was founded in 2017.
basd is headquartered in Kitchener, Canada. It is registered at Kitchener, Ontario, Canada.
basd has 205 employees.
BASD was founded in 2017 in Kitchener, Canada, as a brand focused on natural body care products. Operations center on the creation and distribution of items such as soaps, lotions, and other personal care essentials derived from natural ingredients. The company operates within the consumer goods sector, emphasizing sustainable sourcing and formulation practices. Products are sold through online channels via basdbodycare.com and select retail partners in North America.
basd's top competitors include Omy Cosmetics, Rocky Mountain Soap and Glysomed.
basd has 1 investor. Key investors include Genuine Health.
Yes. basd was acquired by Genuine Health in June 2019.

