About Vivera
Vivera is a Consumer company based in Holten (Netherlands) founded in 1990, and was acquired by JBS in April 2021. Meat snacks are branded and distributed by Vivera. Its website vivera.com draws about 25 thousand monthly visits. Vivera offers products and services including Protein bites. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Rookwerk, Runder and Barbell Butcher.
Company details
Vivera was established in 1990 in Holten, Netherlands, as a brand focused on meat snacks within the food industry. Operations involve the production and marketing of various meat-based products, including jerky and dried meats, targeted at consumers seeking convenient snacks. Distribution occurs primarily through retail channels in Europe, with an online presence maintained via vivera.com. The company emphasizes standard processing techniques for shelf-stable items.
Products & Services of Vivera
Vivera offers a comprehensive portfolio of products and services, including Protein bites.
Full of protein and veggies, ideal as a healthy snack or meal addition.
Funding Insights of Vivera
- Total Rounds 1
All 1 funding rounds of Vivera with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | Grant | – | – | – |
1 investors in total: 1 institutional.
Investors in Vivera
Vivera has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include JBS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fully integrated company in rearing, breeding, processing, and marketing of chicken, beef and pork products | 1953 | jbs.com.br | Sao Paulo, Brazil |
Investor details for Vivera
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People of Vivera
10 people are tracked at Vivera (3 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Richard Jansen | Sales Director | Leadership |
Jan Lederer | Chief Operations Manager | Leadership |
Paul Edalat | CEO, Chairman of the Board Founder | Leadership |
Lucy Travis | National Account Manager | Team |
Sanne Boevé | Demand Planning At Vivera | Team |
Bart Oostveen | Capex Manager | Team |
Marleen Offereins | Sales Manager Retail | Team |
Erik Gietman | Supply Chain Manager | Team |
Sebastian van Eeden | Sales Manager Retail | Team |
Gerdien Ruitenbeek | Sales Support | Team |
Complete people profiles for Vivera
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Vivera
3 dated milestones of Vivera across 31 years, from founding to its latest funding, stage changes and deals.
- Founded Vivera is founded.
- Funding First funding round.
- Exit Acquired by JBS.
Competitors of Vivera
Vivera has 3 listed competitors in our database. They include Rookwerk, Runder and Barbell Butcher.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rookwerk.nl | 2006 | De Rijp, Netherlands | Operates a direct-to-consumer brand offering high-quality meat snacks. | |||
| runder.nl | 2019 | Amstelveen, Netherlands | Functions as a brand offering beef jerky products to consumers. | |||
| barbellbutcher.nl | 2014 | Prinsenbeek, Netherlands | Manufactures and brands high-quality beef jerky products. |
Detailed competitors of Vivera
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- Full competitor set
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Web traffic of Vivera
The website of Vivera (vivera.com) receives about 25.4K visits a month and ranks #779,706 among all websites worldwide, #322 in Vegetarian and Vegan.
- Monthly visits25.4K
▼ 32.4% vs previous month
- Unique visitors14.2K
per month
- Global rank#779,706
among all websites
- Category rank#322
Food and Drink · Vegetarian and Vegan
- Bounce rate43%
- Pages per visit2.7
- Average visit49 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Vivera. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| velivery.com | 100% | 680.7K | #298,607 | View details | |
dehippevegetarier.nl | dehippevegetarier.nl | 64% | #282,252 | – | |
| enkco.nl | 62% | 2.6K | #6,843,767 | View details | |
eatertainment.nl | eatertainment.nl | 50% | #164,368 | – | |
| unilever.com | 34% | 1.3M | #32,737 | View details |
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Related news about Vivera
Complete news archive for Vivera
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Frequently Asked Questions about Vivera
Vivera was founded in 1990 and raised its 1st funding round 29 years after it was founded.
Vivera is headquartered in Holten, Netherlands. It is registered at Holten, Overijssel, Netherlands.
Vivera was established in 1990 in Holten, Netherlands, as a brand focused on meat snacks within the food industry. Operations involve the production and marketing of various meat-based products, including jerky and dried meats, targeted at consumers seeking convenient snacks. Distribution occurs primarily through retail channels in Europe, with an online presence maintained via vivera.com. The company emphasizes standard processing techniques for shelf-stable items.
Vivera's top competitors include Rookwerk, Runder and Barbell Butcher.
Vivera offers Protein bites.
Vivera has 1 investor. Key investors include JBS.
Yes. Vivera was acquired by JBS in April 2021.