About VML
VML is a Business Services company based in United States founded in 1992, and was acquired by WPP in June 2011. Integrated brand, customer, and commerce solutions are provided end-to-end. It operates on a Professional Services and Managed Services model. VML has completed 3 acquisitions, including Biggs Gilmore, Rockfish Digital and Viscira. Its website vml.com draws about 306 thousand monthly visits. VML offers products and services including Brand Experience, Commerce Consulting, Technology Transformation, and Customer Experience. Its focus areas include Marketing, Advertising, Digital Marketing and Technology. Its legal entity is VML, A WPP Company. Its competitors include Townsquare Media, Tinuiti and Prophet; 3 of its 3 listed competitors have raised funding.
Company details
VML is established as a prominent agency providing marketing, advertising, and technology transformation services. The company operates across various sectors, including health, commerce, and customer experience. Innovative solutions are delivered through brand experience, commerce consulting, and technology-driven campaigns. Award-winning work is showcased in campaigns for global brands like Ford, Coca-Cola, and Mondelēz International. Services are extended to influencer marketing, social media, and experiential entertainment, ensuring comprehensive digital and creative strategies are implemented for clients worldwide.
- InvestorsEuropean Union
& 1 more
- Investments & AcquisitionsBiggs Gilmore
& 2 more
- Acquired byWPP
(Jun 2011)
Products & Services of VML
VML offers a comprehensive portfolio of products and services, including Brand Experience, Commerce Consulting, Technology Transformation, and Customer Experience.
Brand experiences are crafted to enhance customer engagement effectively.
Commerce strategies are developed to optimize e-commerce business growth.
Technology solutions are provided to drive digital business transformation.
Customer experiences are designed to improve satisfaction and loyalty.
Apps and channels of VML
its YouTube channel VML has 988 subscribers and 30 videos.
Videos from VML
The most watched videos on VML's YouTube channel, VML (988 subscribers). Click a video to play it here.
More on VML.
Funding Insights of VML
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of VML with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in VML
VML has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include European Union and WPP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom |
Investor details for VML
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of VML
33 people are tracked at VML (30 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
John Mulvihill | Chief of Staff | Leadership |
Paul Wille | Chief Operating Officer | Leadership |
Subashini Nadarajah | Global Executive Director, Equity, Inclusion & Belonging | Leadership |
Jason Xenopoulos | CEO, NYC and Chief Creative Officer, North America | Leadership |
Jeff Geheb | Global Chief Experience Officer | Leadership |
Debbi Vandeven | Global Chief Creative Officer | Leadership |
Chuck Searle | Global Chief Client Officer | Leadership |
Shali Wade | Executive Director, Office of Global CEO | Leadership |
Stefan Himpe | Global Chief Financial Officer | Leadership |
Beth Wade | Global Chief Marketing Officer | Leadership |
Craig Braasch | COO | Leadership |
Suba Nadarajah | Executive Director, Diversity, Equity & Inclusion | Leadership |
Eric Campbell | Global President | Leadership |
Amy Worley | Global Chief Connections Officer | Leadership |
Andrew Dimitriou | CEO, VMLY&R EMEA | Leadership |
Fernando Taralli | Chief Integration Officer, LATAM | Leadership |
Yi-Chung Tay | Co-CEO Asia | Leadership |
Jarred Cinman | CEO, South Africa | Leadership |
John Lynn | CEO & Regional Director, LATAM | Leadership |
Chris Wood | Executive Director, Capability Development | Leadership |
13 more people are available in the full profile.
Complete people profiles for VML
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by VML
VML has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Biggs Gilmore, Rockfish Digital and Viscira.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital services including SMM, advertising, and app development are provided. | rockfishdigital.com | Rogers, United States | 2005 | Sep 2017 | •••• | |
Media marketing solutions are provided for life sciences sectors. | viscira.com | San Francisco, United States | 2007 | Mar 2016 | •••• | |
Provider of SMM, advertising, and web development services | biggs-gilmore.com | Kalamazoo, United States | 1973 | Nov 2013 | •••• |
Complete acquisition details for VML
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of VML
6 dated milestones of VML across 29 years, from founding to its latest funding, stage changes and deals.
- Founded VML is founded.
- Exit Acquired by WPP.
- Acquisition Acquires Biggs Gilmore.
- Acquisition Acquires Viscira.
- Acquisition Acquires Rockfish Digital.
- Funding First funding round.
Competitors of VML
VML has 3 listed competitors in our database, 3 of them funded. They include Townsquare Media, Tinuiti and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of VML
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of VML
The website of VML (vml.com) receives about 305.8K visits a month and ranks #196,317 among all websites worldwide, #5,395 in Marketing and Advertising.
- Monthly visits305.8K
▲ 25.2% vs previous month
- Unique visitors113.3K
per month
- Global rank#196,317
among all websites
- Category rank#5,395
Business and Consumer Services · Marketing and Advertising
- Bounce rate46%
- Pages per visit2.0
- Average visit59 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with VML. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 360i.com | 100% | 1.7K | #9,621,017 | View details | |
| digitalsurgeons.com | 100% | 3.3K | #5,146,903 | View details | |
| laughlin.com | 100% | #4,203,949 | View details | ||
| meers.com | 100% | View details | |||
twowest.com | twowest.com | 99% | #14,406,738 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for VML
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as VML (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 212.62 M | 8,625 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Vml
Complete news archive for VML
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about VML
VML was founded in 1992 and raised its 1st funding round 29 years after it was founded.
VML is headquartered in United States. It is registered at Kansas, United States.
VML is established as a prominent agency providing marketing, advertising, and technology transformation services. The company operates across various sectors, including health, commerce, and customer experience. Innovative solutions are delivered through brand experience, commerce consulting, and technology-driven campaigns. Award-winning work is showcased in campaigns for global brands like Ford, Coca-Cola, and Mondelēz International. Services are extended to influencer marketing, social media, and experiential entertainment, ensuring comprehensive digital and creative strategies are implemented for clients worldwide.
VML's top competitors include Townsquare Media, Tinuiti and Prophet.
VML offers Brand Experience, Commerce Consulting, Technology Transformation, and Customer Experience.
VML has made 3 acquisitions, including Biggs Gilmore, Rockfish Digital, and Viscira.
VML has 2 investors. Key investors include European Union, and WPP.
VML operates through Vml, A Wpp Company.
Yes. VML was acquired by WPP in June 2011.
The website of VML receives about 306 thousand visits a month and ranks #196,317 among all websites worldwide.