About VouchedFor
VouchedFor is a Technology company based in London (United Kingdom) founded in 2011, and was acquired by Fintel in November 2023. Financial Advisor Comparison Site. VouchedFor has raised $8.97 million across 6 funding rounds from investors including Fintel, Octopus Investments and Samos Investments. The company has 34 employees. VouchedFor was last valued at $21.9 million in August 2015. Its website vouchedfor.co.uk draws about 49 thousand monthly visits. VouchedFor offers products and services including Adviser Search Platform and Review and Vetting System. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Investment Services Comparison Platforms. Its legal entity is VOUCHEDFOR LTD. Its competitors include Find A Wealth Manager, Halo Invest and Compare The Platform; 2 of its 3 listed competitors have raised funding.
Company details
VouchedFor lets users choose a fee-based Independent Financial Advisor (IFA) based on past users reviews and ratings. It works on a peer review model and features fee-based Independent Financial Advisors only. From 2013, all IFAs will have to operate on a fee-basis, with commission being outlawed due to the hidden incentives it creates. Users can compare IFAs based on location, qualification, service level, eligibility criteria and clients reviews. VouchedFor is a UK company.
- Headquarters London, United Kingdom
- Employees 34
- Stage Acquired
- SectorsTechnology
- Website category Finance · Financial Planning and Management
- Website vouchedfor.co.uk
- Social LinkedIn X Facebook
- Acquired by Fintel (Nov 2023)
- Legal Name Vouchedfor Ltd
- Date of Incorporation 07 Jan, 2011
- Jurisdiction TEDDINGTON, MIDDLESEX
Products & Services of VouchedFor
VouchedFor offers a comprehensive portfolio of products and services, including Adviser Search Platform and Review and Vetting System.
Service for finding and reviewing vetted financial professionals.
Tool for verifying and monitoring adviser credentials and feedback.
Funding Insights of VouchedFor
VouchedFor has successfully raised a total of $8.97M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.97M
- Total Rounds 6
- First Round $235,000
(Sep 2012)
- Investors Count 7
All 6 funding rounds of VouchedFor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | Series A | β | β | β | |
| May 2016 | Series A | β | β | β | |
| Aug 2015 | $5.6M | Series A | $21.9M | Octopus Investments | |
| Jun 2014 | $2.7M | Series A | $3.18M | DN Capital | |
| Jun 2013 | $436,607 | Seed | β | β | β |
| Sep 2012 | $235,000 | Angel Round | β | β |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2015 | $21.9M | β’β’β’β’β’β’β’β’ |
| Jun 2014 | $3.18M | β’β’β’β’β’β’β’β’ |
Last known valuation $21.9M (Aug 2015). 8 investors in total: 4 institutional and 4 angel.
Investors in VouchedFor
VouchedFor has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fintel, Octopus Investments and Samos Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage tech-focused VC firm investing primarily in the UK | samos.vc | London, United Kingdom | ||
Venture capital firm focused on software, fintech, marketplaces, and consumer internet | dncapital.com | London, United Kingdom | ||
Investment solutions are provided for tax planning and wealth management. | 2000 | octopusinvestments.com | London, United Kingdom | |
Investment research tools are provided for tracking funds and securities. | 2015 | fintel.io | Los Angeles, United States | |
DM Doug Monro | unknown_1e8beaa738494f4a8 | |||
MJ Mathew Jonathan Cooper | unknown_0f7ea0b4fc2a4c4ea | |||
MH Mark Hawkins | Angel investor focusing on Indian startups, tech enthusiast | unknown_59bea4b4dc1a44a6b | ||
MD Matt Denman | unknown_1398cb74f3ac45629 |
Investor details for VouchedFor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of VouchedFor
11 people are tracked at VouchedFor (5 in leadership, 6 in team); the tracked headcount is 34.
| Name | Role | Group |
|---|---|---|
Conor McCutcheon | Director Of Strategy And Finance | Leadership |
Emily Wastie | Head Of Firm Sales | Leadership |
Andrew Rollason | Head Of Engineering | Leadership |
Oliver Youle | Head Of Data Operations | Leadership |
Hattie Spurrell | Director Of Adviser Sales & Success | Leadership |
Sasha Kharadi | Senior CRM Executive | Team |
Serena Evans | Senior Strategic Account Manager | Team |
Arjun Chadha | Adviser Sales Team Leader | Team |
George Porter | Strategic Growth Manager | Team |
Oliver Stait | Strategic Accounts Associate | Team |
Ryan Guthrie | Member | Team |
Complete people profiles for VouchedFor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of VouchedFor
5 dated milestones of VouchedFor across 12 years, from founding to its latest funding, stage changes and deals.
- Founded VouchedFor is founded.
- Funding First funding round of $235K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A,.
- Exit Acquired by Fintel.
Competitors of VouchedFor
VouchedFor has 3 listed competitors in our database, 2 of them funded. They include Find A Wealth Manager, Halo Invest and Compare The Platform.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| findawealthmanager.com | 2012 | London, United Kingdom | $731,560 | 2 | High net worth individuals are matched with wealth managers online. | |
| haloinvest.co.uk | 2023 | London, United Kingdom | Provider of custom investment solutions for advisors | |||
| comparetheplatform.co.uk | 2019 | London, United Kingdom | $501,098 | Investment solutions comparison platform |
Detailed competitors of VouchedFor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of VouchedFor
The website of VouchedFor (vouchedfor.co.uk) receives about 48.6K visits a month and ranks #649,850 among all websites worldwide, #7,413 in Financial Planning and Management.
- Monthly visits48.6K
▲ 5.5% vs previous month
- Unique visitors21.9K
per month
- Global rank#649,850
among all websites
- Category rank#7,413
Finance · Financial Planning and Management
- Bounce rate53%
- Pages per visit2.5
- Average visit1 min 01 sec
- DevicesDesktop 48% Β· Mobile 52%
Websites whose visitors overlap most with VouchedFor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
unbiased.co.uk | unbiased.co.uk | 100% | #104,742 | β | |
financialadvisers.co.uk | financialadvisers.co.uk | 92% | #1,068,671 | β | |
| eqinvestors.co.uk | 83% | #3,488,814 | View details | ||
nationalpensionadvisors.co.uk | nationalpensionadvisors.co.uk | 80% | #1,521,074 | β | |
| sjp.co.uk | 79% | 522.4K | #93,933 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 36 similar websites and full traffic analytics for VouchedFor
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
2 companies that operate in the same segment as VouchedFor (Investment & Financial Technology) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online data source platform for information, analytics, and solutions for governments and financial markets | 1959 | London, England, United Kingdom | USD 1.41 B | |||
AI-based platform for automated personal spend management is provided. | 2016 | London, England, United Kingdom | USD 75.78 M |
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Related news about Vouchedfor
Complete news archive for VouchedFor
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about VouchedFor
VouchedFor was founded in 2011 and raised its 1st funding round 1 year after it was founded.
VouchedFor is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
VouchedFor is a funded company, having raised a total of $8.97M across 6 funding rounds to date. The company's 1st funding round was a Angel Round of $235K, raised on Sep 2012.
VouchedFor has 34 employees.
Annual revenue of VouchedFor is $3.51M as on Dec 31, 2023.
VouchedFor lets users choose a fee-based Independent Financial Advisor (IFA) based on past users reviews and ratings. It works on a peer review model and features fee-based Independent Financial Advisors only. From 2013, all IFAs will have to operate on a fee-basis, with commission being outlawed due to the hidden incentives it creates. Users can compare IFAs based on location, qualification, service level, eligibility criteria and clients reviews. VouchedFor is a UK company.
VouchedFor's top competitors include Find A Wealth Manager, Compare The Platform and Halo Invest.
VouchedFor offers Adviser Search Platform and Review and Vetting System.
VouchedFor has 8 investors. Key investors include Fintel, Octopus Investments, Samos Investments, DN Capital, and Doug Monro.
The valuation of VouchedFor is $21.9M as of Aug 2015.
VouchedFor operates through Vouchedfor Ltd.
Yes. VouchedFor was acquired by Fintel in November 2023.

