About Voyado
Voyado is a Technology company based in Stockholm (Sweden) founded in 2005, and was acquired by Viking Global Investors in June 2025. Customer data is captured and analyzed for personalized business solutions. Voyado has completed 1 acquisition, including Apptus. Its chief executive, as recorded, is Per Akerberg. Its website voyado.com draws about 2.4 million monthly visits. Voyado offers products and services including Voyado Engage, Voyado Elevate, and Bonnie AI. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Predictive Analytics. Its legal entity is VOYADO AB.
Company details
Voyado was founded in 2005 in Stockholm, Sweden, within the customer intelligence sector. Operations focus on aggregating data from online and offline channels to produce behavioral reports. Personalized communications are facilitated through email, SMS, and social media. Campaign performance is evaluated, with ROI calculations provided. Integrations with external software occur via API.
- Headquarters Stockholm, Sweden
- Stage Acquired
- SectorsTechnology
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website voyado.com
- Social LinkedIn Facebook
- Acquired by Viking Global Investors (Jun 2025)
- Legal Name Voyado Ab
- InvestorsQualitas Funds
& 3 more
- Investments & Acquisitions
- Acquired by
Products & Services of Voyado
Voyado offers a comprehensive portfolio of products and services, including Voyado Engage, Voyado Elevate, and Bonnie AI.
Manages customer data and automates email and SMS marketing.
Provides search and product recommendations for online stores.
Analyzes consumer behaviors for retail personalization strategies.
Funding Insights of Voyado
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Voyado with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2024 | Seed | – | – | ||
| May 2021 | Seed | – | Verdane | – |
4 investors in total: 4 institutional.
Investors in Voyado
Voyado has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Qualitas Funds, H&M Group Ventures and Verdane.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in multiple sectors | hmgroupventures.com | Stockholm, Sweden | ||
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | verdane.com | Oslo, Norway | ||
Private investment firm focused on multiple sectors | vikingglobal.com | Greenwich, United States | ||
Fund of funds focused on lower mid-market investments | 2015 | qualitasfunds.com | Madrid, Spain |
Investor details for Voyado
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Voyado
26 people are tracked at Voyado (10 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Per Akerberg | CEO | Leadership |
Jessica Morris | Head Of Revenue Enablement | Leadership |
Ken Arslan | International Sales Director | Leadership |
Malin Jakobsson | Head Of Expert Services | Leadership |
Elin Östgren | Head Of Product Marketing | Leadership |
Johan Hjelte | Chief Commercial Officer & Co-owner | Leadership |
Sander Blomberg | Head Of Sales Operations | Leadership |
Mathijs Ruigrok | Sales Director Benelux | Leadership |
Lisa Berber | Partner Manager | Leadership |
Emma Kinnås | Partner Manager | Leadership |
Derk Looij | Regional Sales Manager | Team |
Kristian Östlund | Account Manager | Team |
Ben Gibson | Regional Sales Manager | Team |
Frida Moberg | Nordic Sales Manager | Team |
Oliver Gelin | Commercial Engineer | Team |
Håkan Nilsson | Team Lead Account Management Nordics | Team |
Patrik Wall | Commercial Operations Engineer | Team |
Beatriz Fellenius | Strategic Business Developer | Team |
Olof Stange | Strategic Business Developer | Team |
Tove Bäckström | Commercial Operations Manager | Team |
6 more people are available in the full profile.
Complete people profiles for Voyado
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Voyado
Voyado has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Apptus.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personalization software for data-driven e-commerce is developed by Apptus. | apptus.com | Lund, Sweden | 2000 | Dec 2021 | •••• |
Complete acquisition details for Voyado
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Voyado
6 dated milestones of Voyado across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Voyado is founded.
- Funding First funding round.
- Acquisition Acquires Apptus.
- Exit Acquired by Qualitas Funds.
- Funding Latest funding round, Seed,.
- Exit Acquired by Viking Global Investors.
Web traffic of Voyado
The website of Voyado (voyado.com) receives about 2.4M visits a month and ranks #34,154 among all websites worldwide, #1,092 in Sports.
- Monthly visits2.4M
▲ 5.7% vs previous month
- Unique visitors993.1K
per month
- Global rank#34,154
among all websites
- Category rank#1,092
Sports · Sports
- Bounce rate64%
- Pages per visit1.6
- Average visit34 sec
- DevicesDesktop 9% · Mobile 91%
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Related news about Voyado
Complete news archive for Voyado
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Voyado
Voyado was founded in 2005 and raised its 1st funding round 16 years after it was founded.
Voyado is headquartered in Stockholm, Sweden.
Per Akerberg is the CEO of Voyado, as recorded in our data.
Voyado was founded in 2005 in Stockholm, Sweden, within the customer intelligence sector. Operations focus on aggregating data from online and offline channels to produce behavioral reports. Personalized communications are facilitated through email, SMS, and social media. Campaign performance is evaluated, with ROI calculations provided. Integrations with external software occur via API.
Voyado offers Voyado Engage, Voyado Elevate, and Bonnie AI.
Voyado has made 1 acquisition, including Apptus.
Voyado has 4 investors. Key investors include Qualitas Funds, H&M Group Ventures, Verdane, and Viking Global Investors.
Voyado operates through Voyado Ab.
Yes. Voyado was acquired by Viking Global Investors in June 2025.
The website of Voyado receives about 2.4 million visits a month and ranks #34,154 among all websites worldwide.