Voyado

Stockholm, Sweden Founded: 2005 • Age: 21 yrs Acquired By Viking Global Investors
Customer data is captured and analyzed for personalized business solutions.
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About Voyado

Voyado is a company based in Stockholm (Sweden) founded in 2005 was acquired by Viking Global Investors in June 2025.. Voyado has completed 1 acquisition, including Apptus. Voyado offers products and services including Voyado Engage, Voyado Elevate, and Bonnie AI. Voyado operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and NinthDecimal, among others.

  • Headquarter Stockholm, Sweden
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Voyado Ab
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Viking Global Investors

    & 1 more

    (Jun 18, 2025)

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Products & Services of Voyado

Voyado offers a comprehensive portfolio of products and services, including Voyado Engage, Voyado Elevate, and Bonnie AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Manages customer data and automates email and SMS marketing.

Provides search and product recommendations for online stores.

Analyzes consumer behaviors for retail personalization strategies.

People of Voyado
Headcount 200-500
Employee Profiles 25
Employee Profiles
People
Derk Looij
Regional Sales Manager
People
Kristian Östlund
Account Manager
People
Ben Gibson
Regional Sales Manager
People
Frida Moberg
Nordic Sales Manager

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Funding Insights of Voyado

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2024 Amount Seed - Voyado Valuation

investors

May, 2021 Amount Seed - Voyado Valuation Verdane
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Voyado

Voyado has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Qualitas Funds, H&M Group Ventures and Verdane. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital fund investing in multiple sectors
Founded Year Domain Location
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies
Founded Year Domain Location
Private investment firm focused on multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Voyado

Voyado has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Apptus. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Personalization software for data-driven e-commerce is developed by Apptus.
2000
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Voyado

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Voyado Comparisons

Employees
+
Add Comparison
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Competitors of Voyado

Voyado operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and NinthDecimal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based market intelligence is delivered across closed ecosystems.
domain founded_year HQ Location
Market data is analyzed by AI to generate consumer insights.
domain founded_year HQ Location
Open-source data is curated, analyzed, and visualized via AI platform.
domain founded_year HQ Location
Cloud based marketing management platform for businesses
domain founded_year HQ Location
Mobile audience intelligence platform
domain founded_year HQ Location
Offline purchasing data is aggregated from retailer loyalty programs.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Voyado

Frequently Asked Questions about Voyado

When was Voyado founded?

Voyado was founded in 2005 and raised its 1st funding round 16 years after it was founded.

Where is Voyado located?

Voyado is headquartered in Stockholm, Sweden.

Who is the current CEO of Voyado?

Per Akerberg is the current CEO of Voyado.

What does Voyado do?

Voyado was founded in 2005 in Stockholm, Sweden, within the customer intelligence sector. Operations focus on aggregating data from online and offline channels to produce behavioral reports. Personalized communications are facilitated through email, SMS, and social media. Campaign performance is evaluated, with ROI calculations provided. Integrations with external software occur via API.

Who are the top competitors of Voyado?

Voyado's top competitors include 4C Insights, TapClicks and InMarket.

What products or services does Voyado offer?

Voyado offers Voyado Engage, Voyado Elevate, and Bonnie AI.

How many acquisitions has Voyado made?

Voyado has made 1 acquisition, including Apptus.

Who are Voyado's investors?

Voyado has 4 investors. Key investors include Qualitas Funds, H&M Group Ventures, Verdane, and Viking Global Investors.

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