Apptus

Lund, Sweden Founded: 2000 • Age: 26 yrs Acquired By Voyado
Personalization software for data-driven e-commerce is developed by Apptus.
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About Apptus

Apptus is a company based in Lund (Sweden) founded in 2000 was acquired by Voyado in December 2021.. Apptus offers products and services including Voyado Engage, Voyado Elevate, and Bonnie AI. Apptus operates in a competitive market with competitors including Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others.

  • Headquarter Lund, Sweden
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Thoma Bravo

    & 3 more

  • Employee Count
    Employee Count
  • Acquired by
    Voyado

    (Dec 07, 2021)

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Products & Services of Apptus

Apptus offers a comprehensive portfolio of products and services, including Voyado Engage, Voyado Elevate, and Bonnie AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for customer data management and email marketing.

Tool for search, recommendations, and personalized shopping experiences.

AI system trained for understanding consumer behaviors in retail.

Funding Insights of Apptus

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round
  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2018 Amount Unspecified - Apptus Valuation Thoma Bravo
Jul, 2015 Amount Grant - Apptus Valuation

investors

Sep, 2007 Amount Unspecified - Apptus Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Apptus

Apptus has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Thoma Bravo, Voyado and Vinnova. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Software and technology-enabled services companies are targeted for investment.
Founded Year Domain Location
Venture capital funding is provided to Swedish companies across sectors.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Apptus

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Apptus

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Apptus Comparisons

Employees
+
Add Comparison
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Competitors of Apptus

Apptus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
AI platform for retail ecommerce management and optimization is provided.
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
domain founded_year HQ Location
Personalized product recommendations are delivered via SaaS to online retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Apptus

Frequently Asked Questions about Apptus

When was Apptus founded?

Apptus was founded in 2000 and raised its 1st funding round 7 years after it was founded.

Where is Apptus located?

Apptus is headquartered in Lund, Sweden.

What does Apptus do?

Apptus Technologies was founded in 2000 in Lund, Sweden, with a focus on the e-commerce sector. Specialization is placed on data-driven personalization through its flagship product, Apptus eSales. Customer behavior is analyzed using big data, predictive analytics, and real-time processing. Online stores are adapted dynamically to enhance relevance in shopping experiences. An Innovation Grant from Vinnova, the Swedish Innovation Agency, has been received by the company.

Who are the top competitors of Apptus?

Apptus's top competitors include Klaviyo, CommerceIQ and Yotpo.

What products or services does Apptus offer?

Apptus offers Voyado Engage, Voyado Elevate, and Bonnie AI.

Who are Apptus's investors?

Apptus has 4 investors. Key investors include Thoma Bravo, Voyado, Vinnova, and InnovationsKapital.

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