About Apptus
Apptus is a Technology company based in Lund (Sweden) founded in 2000, and was acquired by Voyado in December 2021. Personalization software for data-driven e-commerce is developed by Apptus. It operates in the Technology and Retail sectors. Apptus offers products and services including Voyado Engage, Voyado Elevate, and Bonnie AI. Its focus areas include E-Commerce Enablers, Customer Experience Management, Personalization and Recommendations.
Company details
Apptus Technologies was founded in 2000 in Lund, Sweden, with a focus on the e-commerce sector. Specialization is placed on data-driven personalization through its flagship product, Apptus eSales. Customer behavior is analyzed using big data, predictive analytics, and real-time processing. Online stores are adapted dynamically to enhance relevance in shopping experiences. An Innovation Grant from Vinnova, the Swedish Innovation Agency, has been received by the company.
- Headquarters Lund, Sweden
- Stage Acquired
- SectorsTechnologyRetail
- Website apptus.com
- Social LinkedIn X Facebook
- Acquired by Voyado (Dec 2021)
- InvestorsThoma Bravo
& 3 more
- Acquired byVoyado
(Dec 2021)
Products & Services of Apptus
Apptus offers a comprehensive portfolio of products and services, including Voyado Engage, Voyado Elevate, and Bonnie AI.
Platform for customer data management and email marketing.
Tool for search, recommendations, and personalized shopping experiences.
AI system trained for understanding consumer behaviors in retail.
Funding Insights of Apptus
- Total Rounds 3
- Investors Count 3
All 3 funding rounds of Apptus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | Unspecified | – | Thoma Bravo | – | |
| Jul 2015 | Grant | – | – | ||
| Sep 2007 | Unspecified | – | – |
4 investors in total: 4 institutional.
Investors in Apptus
Apptus has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Thoma Bravo, Voyado and Vinnova.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Software and technology-enabled services companies are targeted for investment. | 1980 | thomabravo.com | Chicago, United States | |
Venture capital funding is provided to Swedish companies across sectors. | 2001 | vinnova.se | Stockholm, Sweden | |
| innkap.se | ||||
Customer data is captured and analyzed for personalized business solutions. | 2005 | voyado.com | Stockholm, Sweden |
Investor details for Apptus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Apptus
2 people are tracked at Apptus (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Erica Sandelin Ekelund | CEO | Leadership |
Michael Atlevi | Senior Advisor | Team |
Complete people profiles for Apptus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Apptus
4 dated milestones of Apptus across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Apptus is founded.
- Funding First funding round.
- Funding Latest funding round, Unspecified,.
- Exit Acquired by Voyado.
Web traffic of Apptus
Websites that share an audience with Apptus (apptus.com).
Websites whose visitors overlap most with Apptus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
perfectsearchcorp.com | perfectsearchcorp.com | 100% | – | ||
| netbase.com | 92% | 1.9K | #9,603,731 | View details | |
| northernlight.com | 84% | 11.6K | #1,594,584 | View details | |
| findwise.com | 79% | 1.8K | #10,280,280 | View details | |
grantvine.net | grantvine.net | 77% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Apptus
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Apptus
Complete news archive for Apptus
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Apptus
Apptus was founded in 2000 and raised its 1st funding round 7 years after it was founded.
Apptus is headquartered in Lund, Sweden.
Apptus Technologies was founded in 2000 in Lund, Sweden, with a focus on the e-commerce sector. Specialization is placed on data-driven personalization through its flagship product, Apptus eSales. Customer behavior is analyzed using big data, predictive analytics, and real-time processing. Online stores are adapted dynamically to enhance relevance in shopping experiences. An Innovation Grant from Vinnova, the Swedish Innovation Agency, has been received by the company.
Apptus offers Voyado Engage, Voyado Elevate, and Bonnie AI.
Apptus has 4 investors. Key investors include Thoma Bravo, Voyado, Vinnova, and InnovationsKapital.
Yes. Apptus was acquired by Voyado in December 2021.