About Northern Light
Northern Light is a Technology company based in Boston (United States) founded in 1996. Knowledge management and social media analytics. Northern Light has raised $23 million across 1 funding round from investors including LoneTree Capital. Its chief executive, as recorded, is David Seuss. Its website northernlight.com draws about 12 thousand monthly visits. Northern Light offers products and services including SinglePoint Platform, Content Collections, and Primary Research Manager. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management. Its legal entity is NORTHERN LIGHTS GROUP LLC. Its competitors include Sprout Social, CreativeX and Cision; 3 of its 3 listed competitors have raised funding.
Company details
Northern Light provides knowledge management and social media analytics. It uses a machine learning-powered knowledge management platform for market research and market intelligence. It offers two products called Singlepoint and Social Analytics. SinglePoint is an AI-powered market research and competitive intelligence platform. Social Analytics analyzes social media marketing posts and advertising posts to determine the most effective hashtags and keywords on Twitter, analyzes competitors strategies and also monitors customer analytics.
- Headquarters Boston, United States
- SectorsTechnology
- Website category Computers Electronics and Technology · Search Engines
- Phone•••• ••••
- Website northernlight.com
- Social LinkedIn X Facebook
- Legal Name Northern Lights Group Llc
- Total Equity Funding$23M (USD)
in 1 rounds
- Latest Funding Round$23M (USD), Private Equity Round
Jan 2025
- Investors
Products & Services of Northern Light
Northern Light offers a comprehensive portfolio of products and services, including SinglePoint Platform, Content Collections, and Primary Research Manager.
AI-powered portal for accessing market research and intelligence.
Service to combine internal and external research sources.
Platform for organizing and sharing business research.
Funding Insights of Northern Light
Northern Light has successfully raised a total of $23M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $23 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23M
- Total Rounds 1
- Last Round Private Equity Round — $23M
- First Round $23M
(Jan 2025)
- Investors Count 1
All 1 funding rounds of Northern Light with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $23M | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in Northern Light
Northern Light has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include LoneTree Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
LoneTree Capital is engaged in providing flexible capital and operational support to growth companies. | 2021 | lonetreecap.com | New York City, United States |
Investor details for Northern Light
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Northern Light
13 people are tracked at Northern Light (6 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
David Seuss | CEO | Leadership |
C. David Seuss | CEO | Leadership |
Sheri Larsen | Chief Product Officer | Leadership |
Melissa Kane | Director Of Customer Success | Leadership |
Lindsay Bennett | Chief Revenue Officer (cro) | Leadership |
David Kelly | Chief Financial Officer | Leadership |
Kristin Sincavage | Customer Success Manager | Team |
Bob Nelson | SVP | Team |
Alden Perkins | Program Manager, Client Applications | Team |
Fina Alfe | Marketing | Team |
Natalia S. | Customer Success Manager | Team |
Kate Hickey | Senior CSM | Team |
Mike Perozek | SVP Sales And Customer Success | Team |
Complete people profiles for Northern Light
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Northern Light
2 dated milestones of Northern Light across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Northern Light is founded.
- Funding First funding round of $23.0M.
Competitors of Northern Light
Northern Light has 3 listed competitors in our database, 3 of them funded. They include Sprout Social, CreativeX and Cision.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. | |
| cision.com | 1867 | Chicago, United States | $2.97M | 1,407 | Cloud-based PR platform is provided for business media management. |
Detailed competitors of Northern Light
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Northern Light
The website of Northern Light (northernlight.com) receives about 11.6K visits a month and ranks #1,594,584 among all websites worldwide, #6,945 in Search Engines.
- Monthly visits11.6K
- Unique visitors5.1K
per month
- Global rank#1,594,584
among all websites
- Category rank#6,945
Computers Electronics and Technology · Search Engines
- Bounce rate38%
- Pages per visit3.3
- Average visit47 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Northern Light. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| altavista.com | 96% | 52K | #911,968 | View details | |
| excite.com | 96% | 186K | #242,216 | View details | |
| lycos.com | 96% | 283.8K | #126,783 | View details | |
| hotbot.com | 95% | #67,051 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Northern Light
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Northern Light (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Northern Light
Complete news archive for Northern Light
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Frequently Asked Questions about Northern Light
Northern Light was founded in 1996 and raised its 1st funding round 29 years after it was founded.
Northern Light is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
David Seuss is the CEO of Northern Light, as recorded in our data.
Northern Light is a funded company, having raised a total of $23M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $23M, raised on Jan 2025.
Northern Light provides knowledge management and social media analytics. It uses a machine learning-powered knowledge management platform for market research and market intelligence. It offers two products called Singlepoint and Social Analytics. SinglePoint is an AI-powered market research and competitive intelligence platform. Social Analytics analyzes social media marketing posts and advertising posts to determine the most effective hashtags and keywords on Twitter, analyzes competitors strategies and also monitors customer analytics.
Northern Light's top competitors include Sprout Social, CreativeX and Cision.
Northern Light offers SinglePoint Platform, Content Collections, and Primary Research Manager.
Northern Light has 1 investor. Key investors include LoneTree Capital.
Northern Light operates through Northern Lights Group Llc.