About Vyrao
Vyrao is a Consumer company based in London (United Kingdom) founded in 2019 by Yasmin Sewell. Multi-category perfumes and fragrances are provided by an internet-first brand. It operates in the Consumer and Healthcare sectors. Vyrao has raised $901 thousand across 4 funding rounds from investors including Manzanita Capital, New Incubation Ventures and L Catterton. The company has 1 employees. Its chief executive, as recorded, is Yasmin Sewell. Its website vyrao.com draws about 34 thousand monthly visits. Its focus areas include Retail, Beauty Tech, Ecommerce and Fragrances. Its legal entity is BIG GREEN LIGHT LTD. Its competitors include Perfumer H, Shay & Blue and Dialect Fragrances; 1 of its 3 listed competitors has raised funding.
Company details
Vyrao was established in 2019 in London, United Kingdom, as an internet-first brand within the perfumes and fragrances sector. A range of products is offered, including various fragrance perfumes, incense sticks, candles, and bundle kits. Operations are conducted primarily online, with focus on multi-category selections for consumers in the personal care and home fragrance markets.
- Headquarters London, United Kingdom
- Employees 1
- Founders Yasmin Sewell
- SectorsConsumerHealthcare
- Email••••••••
- Website vyrao.com/en-us
- Social LinkedIn Facebook Instagram
- Legal Name Big Green Light Ltd
- Date of Incorporation 02 Oct, 2019
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$901K (USD)
in 4 rounds
- InvestorsManzanita Capital
& 2 more
- Employee Count1
Funding Insights of Vyrao
Vyrao has successfully raised a total of $901K across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $901,000
- Total Rounds 4
- First Round $647,600
(Mar 2021)
- Investors Count 3
All 4 funding rounds of Vyrao with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | Seed | – | – | ||
| Mar 2023 | Seed | – | – | ||
| May 2022 | $253,400 | Seed | – | – | – |
| Mar 2021 | $647,600 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Vyrao
Vyrao has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Manzanita Capital, New Incubation Ventures and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Venture capital firm | 2001 | manzanitacapital.com | London, United Kingdom |
Investor details for Vyrao
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- Complete investor list
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- Investor portfolios
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People of Vyrao
1 people are tracked at Vyrao (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Yasmin Sewell | Founder & CEO | Leadership |
Complete people profiles for Vyrao
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- Full employee list
- Team structure
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Timeline of Vyrao
3 dated milestones of Vyrao across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Vyrao is founded.
- Funding First funding round of $648K.
- Funding Latest funding round, Seed,.
Competitors of Vyrao
Vyrao has 3 listed competitors in our database, 1 of them funded. They include Perfumer H, Shay & Blue and Dialect Fragrances.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| perfumerh.com | 2015 | London, United Kingdom | 3 | Organic perfumes and accessories are offered via an internet-first brand. | ||
| shayandblue.com | 2012 | London, United Kingdom | 7 | Organic fragrances and body care products are sold online. | ||
| dialectfragrances.com | 2022 | London, United Kingdom | $721,717 | Organic luxury perfumes are offered through an internet-first brand. |
Detailed competitors of Vyrao
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- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Vyrao
The website of Vyrao (vyrao.com) receives about 34.1K visits a month.
- Monthly visits34.1K
▼ 0.7% vs previous month
Websites whose visitors overlap most with Vyrao. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ilapothecary.com | 100% | #4,225,044 | View details | ||
| storiesparfums.com | 97% | 7.5K | #2,717,558 | View details | |
| saltandstone.com | 94% | 684.2K | #66,243 | View details | |
shop.sa-usa.com | shop.sa-usa.com | 91% | #1,395,483 | – | |
| guerlain.com | 74% | #30,834 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Vyrao
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Vyrao
Vyrao was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Vyrao is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Yasmin Sewell is the CEO of Vyrao, as recorded in our data. They have also founded this company.
Vyrao is a funded company, having raised a total of $901K across 4 funding rounds to date. The company's 1st funding round was a Seed of $647.6K, raised on Mar 2021.
Vyrao has 1 employees.
Vyrao was established in 2019 in London, United Kingdom, as an internet-first brand within the perfumes and fragrances sector. A range of products is offered, including various fragrance perfumes, incense sticks, candles, and bundle kits. Operations are conducted primarily online, with focus on multi-category selections for consumers in the personal care and home fragrance markets.
Vyrao's top competitors include Shay & Blue, Perfumer H and Dialect Fragrances.
Vyrao has 3 investors. Key investors include Manzanita Capital, New Incubation Ventures, and L Catterton.
Vyrao operates through Big Green Light Ltd.