About Salt & Stone
Salt & Stone is a Consumer company based in Los Angeles (United States) founded in 2016 by Nima Jalali, and was acquired by Advent International in March 2026. It operates as a natural skincare products are offered online by the beauty brand. It operates in the Consumer and Healthcare sectors. Its website saltandstone.com draws about 684 thousand monthly visits. Salt & Stone offers products and services including Deodorant, Body Wash, Body Mist, Body Lotion, and Candles. Its focus areas include Retail, Beauty Tech, Ecommerce and Skin Care. Its competitors include Function of Beauty, TULA, Kopari, True Botanicals and Tatcha and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
Salt Stone was founded in 2016 in Los Angeles, United States, as an online brand in the beauty sector. A range of natural skincare products, including body washes, hand creams, lotions, deodorants, facial creams, and oils, is provided through its digital platform. The company was established by Nima Jalali as founder and is owned by Zeelie Scruggs, with operations focused on e-commerce distribution.
- Headquarters Los Angeles, United States
- Founders Nima Jalali
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website saltandstone.com
- Social LinkedIn X Facebook Instagram
- Acquired by Advent International (Mar 2026)
- InvestorsHumbleGrowth
& 1 more
- Acquired byAdvent International
(Mar 2026)
Products & Services of Salt & Stone
Salt & Stone offers a comprehensive portfolio of products and services, including Deodorant, Body Wash, Body Mist, Body Lotion, and Candles.
Natural deodorant for effective daily odor protection
Cleansing wash with natural scents for skin refreshment
Scented mist for quick body fragrance application
Moisturizing lotion with natural ingredients for hydration
Aromatic candles for ambient scent enhancement
Funding Insights of Salt & Stone
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Salt Stone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2024 | – | Seed | – | HumbleGrowth | – |
2 investors in total: 2 institutional.
Investors in Salt & Stone
Salt & Stone has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include HumbleGrowth and Advent International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | – | adventinternational.com | Sao Paulo, Brazil | |
Investment firm supporting innovative companies in eating, drinking, feeling, and living areas. | 2016 | humblegrowth.com | New York, United States |
Investor details for Salt Stone
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People of Salt & Stone
2 people are tracked at Salt & Stone (2 in leadership).
| Name | Role | Group |
|---|---|---|
Nima Jalali | Founder | Leadership |
Zeelie Scruggs | Owner | Leadership |
Complete people profiles for Salt & Stone
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Timeline of Salt & Stone
3 dated milestones of Salt & Stone across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Salt & Stone is founded.
- Funding First funding round.
- Exit Acquired by Advent International.
Competitors of Salt & Stone
Salt & Stone has 10 listed competitors in our database, 9 of them funded. They include Function of Beauty, TULA, Kopari, True Botanicals and Tatcha, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| tula.com | 2014 | New York, United States | $12.66M | – | Private label skincare products for women are offered by TULA. | |
| koparibeauty.com | 2015 | San Diego, United States | $35.03M | 31 | Internet-first brand offering skincare and body care products | |
| truebotanicals.com | 2014 | San Francisco, United States | $21.59M | – | Natural luxury skincare products are offered by an internet-first brand. | |
| tatcha.com | 2009 | San Francisco, United States | $21.28M | 133 | Natural skincare products are offered through an internet-first brand. | |
| junoco.com | 2016 | Burlingame, United States | $6.3M | – | Organic skincare products are offered online by JUNO & Co. | |
| youthtothepeople.com | 2015 | Los Angeles, United States | $12M | 64 | Manufacturer of natural skin care products | |
| summerfridays.com | 2005 | Los Angeles, United States | – | 21 | Online brand offering skincare products | |
| getmaude.com | 2017 | New York, United States | $9.5M | 6 | Organic skincare and intimate products are offered online by Maude. | |
| herbivorebotanicals.com | 2011 | Seattle, United States | $15M | 43 | Internet first brand of cosmetics, beauty, and personal care products |
Detailed competitors of Salt Stone
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- Full competitor set
- Operating metrics
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Web traffic of Salt & Stone
The website of Salt & Stone (saltandstone.com) receives about 684.2K visits a month and ranks #66,243 among all websites worldwide, #3,264 in Beauty and Cosmetics.
- Monthly visits684.2K
▼ 8.6% vs previous month
- Unique visitors386.3K
per month
- Global rank#66,243
among all websites
- Category rank#3,264
Lifestyle · Beauty and Cosmetics
- Bounce rate45%
- Pages per visit3.2
- Average visit1 min 58 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Salt & Stone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| loccitane.com | 97% | 4.5M | #8,402 | View details | |
| fragrantica.com | 96% | – | #926 | View details | |
nerra.com | nerra.com | 95% | – | #955,022 | – |
nalacare.com | nalacare.com | 94% | – | #1,336,626 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Salt & Stone
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- 40 similar websites
- Audience overlap
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Salt & Stone (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Salt & Stone
Complete news archive for Salt Stone
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Frequently Asked Questions about Salt & Stone
Salt & Stone was founded in 2016 and raised its 1st funding round 8 years after it was founded.
Salt & Stone is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Salt Stone was founded in 2016 in Los Angeles, United States, as an online brand in the beauty sector. A range of natural skincare products, including body washes, hand creams, lotions, deodorants, facial creams, and oils, is provided through its digital platform. The company was established by Nima Jalali as founder and is owned by Zeelie Scruggs, with operations focused on e-commerce distribution.
Salt & Stone's top competitors include Youth to the People, True Botanicals and Kopari.
Salt & Stone offers Deodorant, Body Wash, Body Mist, Body Lotion, and Candles.
Salt & Stone has 2 investors. Key investors include HumbleGrowth, and Advent International.
Yes. Salt & Stone was acquired by Advent International in March 2026.
The website of Salt & Stone receives about 684 thousand visits a month and ranks #66,243 among all websites worldwide.