About Waffle House
Waffle House is a Consumer company based in Norcross (United States) founded in 1955. Waffle House is operated as a fast-food restaurant chain. It operates on a Direct-to-Consumer (D2C) model. Its website wafflehouse.com draws about 2.2 million monthly visits. Waffle House offers products and services including Waffles, All-Star Special, and Bacon Angus Cheeseburger Deluxe. Its focus areas include Hospitality, Restaurants and Fast Food. Its legal entity is WH Capital, L.L.C. Its competitors include Portofino Bakery, Weston Foods, Cinnzeo, Bubble Waffle Cafe and Grounds For Coffee and 3 more.
Company details
Waffle House is recognized as a fast-food restaurant chain specializing in breakfast and diner-style meals. Operations are focused on providing affordable, quick-service food items such as waffles, burgers, and breakfast combos. The chain serves customers across multiple locations with a menu available all day. Emphasis is placed on classic American diner experiences within the hospitality sector.
- Headquarters Norcross, United States
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Website wafflehouse.com
- Social LinkedIn X Facebook Instagram
- Legal Name Wh Capital, L.L.C.
- InvestorsVenture Catalysts
& 1 more
Products & Services of Waffle House
Waffle House offers a comprehensive portfolio of products and services, including Waffles, All-Star Special, and Bacon Angus Cheeseburger Deluxe.
Waffles are served as a breakfast staple daily.
A popular breakfast combo is offered every day.
A beef burger is provided for lunch meals.
Funding Insights of Waffle House
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Waffle House with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | – | Unspecified | – | Venture Catalysts, 100Unicorns | – |
2 investors in total: 2 institutional.
Investors in Waffle House
Waffle House has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Venture Catalysts and 100Unicorns.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
A startup accelerator offering funding and support to early-stage companies. | 2020 | 100unicorns.in | Mumbai, India |
Investor details for Waffle House
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People of Waffle House
152 people are tracked at Waffle House (102 in leadership, 50 in team).
| Name | Role | Group |
|---|---|---|
Ken Wright | Senior Vice President Waffle House Inc. | Leadership |
Tysean Holloway | Recruiment Director | Leadership |
Vecus Miller | Executive Vice President Of Operations And Vice-president Of Real Estate | Leadership |
Walt Ehmer | President & Chief Executive Officer | Leadership |
Drew Schuler | Real Estate Director | Leadership |
Jimmy Stephens | Director Of Recruiting | Leadership |
Mary Cain | Recruiting Director | Leadership |
Kahti Motley | Corporate Recruiting Director | Leadership |
Tommy Hughes | Director Of Recruiting | Leadership |
Rebecca Merlin | Recruiting Director | Leadership |
Bud Whitmire | Vp, Corporate Affairs & Vendor Partnerships | Leadership |
Shannon Orme | Recruiting Director | Leadership |
Joann Seymour | Recruiting Director | Leadership |
Greg Rollings | VP Of Purchasing | Leadership |
Bob Moore | CFO | Leadership |
Jenny Wilson | Vice President Of Finance And Internal Audit | Leadership |
Chuck Cantrell | Vice President-people Team | Leadership |
Brooke Eason | Recruiting Director | Leadership |
Casey Schwingle | Recruiting Director | Leadership |
Marcie Joynes | Recruiting Director | Leadership |
132 more people are available in the full profile.
Complete people profiles for Waffle House
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Waffle House
2 dated milestones of Waffle House across 66 years, from founding to its latest funding, stage changes and deals.
- Founded Waffle House is founded.
- Funding First funding round.
Competitors of Waffle House
Waffle House has 8 listed competitors in our database. They include Portofino Bakery, Weston Foods, Cinnzeo, Bubble Waffle Cafe and Grounds For Coffee, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| portofinobakery.ca | 2006 | Victoria, Canada | – | – | Variety of bakery dishes is offered by Portofino Bakery cafe. | |
| westonfoods.ca | 1882 | Toronto, Canada | – | – | A chain of bakery cafes is operated in Canada. | |
| cinnzeo.com | 1987 | Calgary, Canada | – | – | Offers fresh bakery items, cafe experiences, online ordering, and franchising opportunities. | |
| bubblewafflecafe.ca | 2016 | Burnaby, Canada | – | – | Operates as a chain of bakeries specializing in delicious waffle offerings. | |
| groundsforcoffee.ca | 1993 | Vancouver, Canada | – | – | Cafe offering coffee, cinnamon buns, and baked goods via app and in-store. | |
| ladyglazedoughnuts.com | 2019 | Kitchener, Canada | – | – | Handmade doughnuts, drinks, and gifts sold online and in stores. | |
| hiyogurt.com | 2021 | Mississauga, Canada | – | – | Provides yogurt menus, franchises, and retail store operations. | |
| littlebrick.ca | 1903 | Edmonton, Canada | – | – | Café providing coffee, general store selling products, and event space in Edmonton. |
Detailed competitors of Waffle House
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Web traffic of Waffle House
The website of Waffle House (wafflehouse.com) receives about 2.2M visits a month and ranks #24,388 among all websites worldwide, #698 in Restaurants and Delivery.
- Monthly visits2.2M
▲ 10.7% vs previous month
- Unique visitors1M
per month
- Global rank#24,388
among all websites
- Category rank#698
Food and Drink · Restaurants and Delivery
- Bounce rate32%
- Pages per visit4.6
- Average visit4 min 35 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Waffle House. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ihop.com | 100% | 3.1M | #15,302 | View details | |
| dennys.com | 81% | 2.1M | #21,120 | View details | |
| huddlehouse.com | 81% | 91.3K | #474,197 | View details | |
| doordash.com | 73% | 104.7M | #331 | View details | |
| crackerbarrel.com | 73% | 4.5M | #7,714 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Waffle House
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Service Chains
10 companies that operate in the same segment as Waffle House (Food Service Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | USD 313.06 M | 1,122 | |
Chain of limited service restaurant serving coffee | 2017 | Jakarta, Jakarta, Indonesia | USD 240 M | – | 5,146 | |
Salads and meal bowls are offered by restaurant chains. | 2006 | Los Angeles, California, United States | USD 479.07 M | USD 679.47 M | 2,868 | |
Doughnuts and coffee are provided by the international chain. | 1937 | Winston-salem, North Carolina, United States | USD 114.68 M | USD 1.52 B | 21,000 | |
A chain of restaurants provides meals and catering services. | 2009 | Colorado City, Colorado, United States | USD 11.45 M | – | 526 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Coffee and related products are served by a restaurant chain. | 1993 | Bengaluru, Karnataka, India | USD 236.07 M | USD 110.67 M | 2,863 | |
Mediterranean fast-casual dining is provided by CAVA restaurants. | 2010 | Washington, District Of Columbia, United States | USD 680.15 M | USD 1.18 B | 10,690 | |
A chain of coffee houses is operated in Indonesia. | 2018 | Jakarta, Jakarta, Indonesia | USD 40 M | USD 89.74 M | 3,180 | |
Tea and snacks are served by Chaayos in limited-service restaurants. | 2012 | Delhi, Delhi, India | USD 94.18 M | USD 31.69 M | 2,075 |
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Related news about Waffle House
Complete news archive for Waffle House
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Frequently Asked Questions about Waffle House
Waffle House was founded in 1955 and raised its 1st funding round 66 years after it was founded.
Waffle House is headquartered in Norcross, United States. It is registered at Norcross, Georgia, United States.
Waffle House is recognized as a fast-food restaurant chain specializing in breakfast and diner-style meals. Operations are focused on providing affordable, quick-service food items such as waffles, burgers, and breakfast combos. The chain serves customers across multiple locations with a menu available all day. Emphasis is placed on classic American diner experiences within the hospitality sector.
Waffle House's top competitors include Portofino Bakery, Weston Foods and Cinnzeo.
Waffle House offers Waffles, All-Star Special, and Bacon Angus Cheeseburger Deluxe.
Waffle House has 2 investors. Key investors include Venture Catalysts, and 100Unicorns.
Waffle House operates through Wh Capital, L.L.C..
The website of Waffle House receives about 2.2 million visits a month and ranks #24,388 among all websites worldwide.