About Waffle House
Waffle House is a company based in Norcross (United States) founded in 1955. It operates as a Direct-to-Consumer (D2C). Waffle House offers products and services including Waffles, All-Star Special, and Bacon Angus Cheeseburger Deluxe. Waffle House operates in a competitive market with competitors including Portofino Bakery, Weston Foods, Cinnzeo, Bubble Waffle Cafe and Grounds For Coffee, among others.
- Headquarter Norcross, United States
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Wh Capital, L.L.C.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Venture Catalysts
& 1 more
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Employee Count
Employee Count
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Products & Services of Waffle House
Waffle House offers a comprehensive portfolio of products and services, including Waffles, All-Star Special, and Bacon Angus Cheeseburger Deluxe. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Waffles are served as a breakfast staple daily.
A popular breakfast combo is offered every day.
A beef burger is provided for lunch meals.
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Software Development Team
63 people
Leadership Team
41 people
District Team
20 people
Operations Team
6 people
Human Resources and Administration
5 people
Finance and Accounting
4 people
Real Team
2 people
Legal and Compliance
2 people
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Funding Insights of Waffle House
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2021 | Amount | Unspecified - Waffle House | Valuation | Venture Catalysts , 100Unicorns |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Waffle House
Waffle House has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Venture Catalysts and 100Unicorns. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage startup ecosystem is supported by Venture Catalysts in India.
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A startup accelerator offering funding and support to early-stage companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Waffle House
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Waffle House
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Waffle House Comparisons
Competitors of Waffle House
Waffle House operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Portofino Bakery, Weston Foods, Cinnzeo, Bubble Waffle Cafe and Grounds For Coffee, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Variety of bakery dishes is offered by Portofino Bakery cafe.
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| domain | founded_year | HQ Location |
A chain of bakery cafes is operated in Canada.
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Offers fresh bakery items, cafe experiences, online ordering, and franchising opportunities.
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| domain | founded_year | HQ Location |
Operates as a chain of bakeries specializing in delicious waffle offerings.
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| domain | founded_year | HQ Location |
Cafe offering coffee, cinnamon buns, and baked goods via app and in-store.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Waffle House
Frequently Asked Questions about Waffle House
When was Waffle House founded?
Waffle House was founded in 1955 and raised its 1st funding round 66 years after it was founded.
Where is Waffle House located?
Waffle House is headquartered in Norcross, United States. It is registered at Norcross, Georgia, United States.
What does Waffle House do?
Waffle House is recognized as a fast-food restaurant chain specializing in breakfast and diner-style meals. Operations are focused on providing affordable, quick-service food items such as waffles, burgers, and breakfast combos. The chain serves customers across multiple locations with a menu available all day. Emphasis is placed on classic American diner experiences within the hospitality sector.
Who are the top competitors of Waffle House?
Waffle House's top competitors include Portofino Bakery, Weston Foods and Cinnzeo.
What products or services does Waffle House offer?
Waffle House offers Waffles, All-Star Special, and Bacon Angus Cheeseburger Deluxe.
Who are Waffle House's investors?
Waffle House has 2 investors. Key investors include Venture Catalysts, and 100Unicorns.