About WafR
WafR is a company based in Casablanca (Morocco) founded in 2019. WafR has raised $5.23 million across 5 funding rounds from investors including Plug and Play Tech Center, First Circle Capital and Launch Africa. WafR operates in a competitive market with competitors including Thanx, PayRange, Influitive, FreedomPay and Merryfield, among others.
- Headquarter Casablanca, Morocco
- Stage Minicorn
- SectorsRetailTechnology Financial Services
- Email••••••••
- Phone•••• ••••
- Website wafr.co
- Total Equity Funding$5.23M (USD)
in 5 rounds
- Latest Funding Round$4M (USD), Seed
Feb 2026
- InvestorsPlug and Play Tech Center
& 8 more
Funding Insights of WafR
WafR has successfully raised a total of $5.23M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $4 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.23M
- Total Rounds 5
- Last Round Seed — $4M
- First Round $372,000
(Feb 2022)
- Investors Count 9
All 5 funding rounds of WafR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $4M | Seed | – | LoftyInc Capital, Attijariwafa Ventures | |
| Nov 2022 | $120,000 | Seed | $10.12M | – | |
| Jun 2022 | $455,000 | Seed | – | Launch Africa | |
| Apr 2022 | $278,000 | Seed | – | UM6PVentures | |
| Feb 2022 | $372,000 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2022 | $10.12M | •••••••• |
Last known valuation $10.12M (Nov 2022). 9 investors in total: 9 institutional.
Investors in WafR
WafR has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Plug and Play Tech Center, First Circle Capital and Launch Africa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
First Circle Capital is focused on investing in African FinTech startups. | – | firstcirclecap.com | - | |
Venture capital fund focused on tech companies | – | launchafrica.vc | Ebene City, Mauritius | |
- | – | um6pventures.com | - | |
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
- | – | loftyinc.vc | - | |
- | – | attijariwafaventures.tcc.mode | - | |
- | – | almadaventures.com | - | |
- | – | firstcircle.capital | - | |
Welovebuzz is operated as a digital media platform in Morocco. | – | welovebuzz.com | Morocco |
Investor details for WafR
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of WafR
4 dated milestones of WafR across 7 years, from founding to its latest funding, stage changes and deals.
- Founded WafR is founded.
- Funding First funding round of $372K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $4.0M.
Competitors of WafR
WafR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thanx, PayRange, Influitive, FreedomPay and Merryfield, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thanx.com | 2012 | San Francisco, United States | $23.1M | 23 | Loyalty management solutions are provided for offline retail stores. | |
| payrange.com | 2013 | Portland, United States | $85.14M | 21 | Mobile payments for vending machines are facilitated via smartphone app. | |
| influitive.com | 2010 | Toronto, Canada | $59.93M | – | Advocate marketing software is provided for B2B technology firms. | |
| freedompay.com | 2000 | Radnor, United States | $7.76M | 243 | Online payment gateway and MPOS solutions are offered to businesses. | |
| merryfield.com | 2002 | Boston, United States | $3.5M | 17 | Loyalty program services are provided to businesses by Merryfield. | |
| 360insights.com | 2009 | Whitby, Canada | $47.65M | – | SaaS platform for channel loyalty and incentive management is provided. | |
| pditechnologies.com | 1983 | Alpharetta, United States | – | – | Analytics software solutions are provided to brands and retailers. | |
| cm.com | 1999 | Breda, Netherlands | – | 21 | Provider of engagement platform with AI agents and unified data tools |
Detailed competitors of WafR
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of WafR
The website of WafR (wafr.co) receives about 1.9K visits a month.
- Monthly visits1.9K
▼ 31.6% vs previous month
Websites whose visitors overlap most with WafR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| launchafrica.vc | 100% | – | #926,622 | View details |
Latest news on Wafr
Complete news archive for WafR
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to WafR
10 companies that operate in the same segment as WafR (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about WafR
WafR was founded in 2019 and raised its 1st funding round 3 years after it was founded.
WafR is headquartered in Casablanca, Morocco.
WafR is a funded company, having raised a total of $5.23M across 5 funding rounds to date. The company's 1st funding round was a Seed of $372K, raised on Feb 2022.
Founded in 2019 in Casablanca, Morocco, WafR operates in the retail technology sector. A mobile application is offered to enable loyalty programs for offline businesses, particularly large retailers. Users can open accounts, add funds for transactions, sell goods directly, and receive support for queries. The platform is accessible via Google Play Store and App Store, with operations focused on facilitating business dealings in the region.
WafR's top competitors include Thanx, PayRange and Merryfield.
WafR has 9 investors. Key investors include Plug and Play Tech Center, First Circle Capital, Launch Africa, Welovebuzz, and UM6PVentures.
The valuation of WafR is $10.12M as of Nov 2022.