About Merryfield
Merryfield is a company based in Boston (United States) founded in 2002 by Jennie Aleckson, Joe Dickson, David Mayer, and Caroline Del Col was acquired by Attain in September 2024.. Merryfield has raised $3.5 million across 1 funding round from investors including Attain. Merryfield offers products and services including Merryfield App. Merryfield operates in a competitive market with competitors including Influitive, Thanx, 360insights, AppCard and Belly, among others.
- Headquarter Boston, United States
- Founders Jennie Aleckson, Joe Dickson, David Mayer, Caroline Del Col
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Products & Services of Merryfield
Merryfield offers a comprehensive portfolio of products and services, including Merryfield App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Mobile app for earning points from better-for-you brand purchases.
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Funding Insights of Merryfield
Merryfield has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.5 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $3.5M
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First Round
First Round
(11 Feb 2020)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2020 | Amount | Seed - Merryfield | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Merryfield
Merryfield has secured backing from 1 investor. Prominent investors backing the company include Attain. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Advertising measurement is provided through real-time sales data platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Merryfield
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Merryfield
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Merryfield Comparisons
Competitors of Merryfield
Merryfield operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influitive, Thanx, 360insights, AppCard and Belly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Advocate marketing software is provided for B2B technology firms.
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| domain | founded_year | HQ Location |
Loyalty management solutions are provided for offline retail stores.
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| domain | founded_year | HQ Location |
SaaS platform for channel loyalty and incentive management is provided.
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| domain | founded_year | HQ Location |
Loyalty program platform
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| domain | founded_year | HQ Location |
Loyalty program & marketing solution
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Merryfield
Frequently Asked Questions about Merryfield
When was Merryfield founded?
Merryfield was founded in 2002 and raised its 1st funding round 18 years after it was founded.
Where is Merryfield located?
Merryfield is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Who is the current CEO of Merryfield?
David Mayer is the current CEO of Merryfield. They have also founded this company.
Is Merryfield a funded company?
Merryfield is a funded company, having raised a total of $3.5M across 1 funding round to date. The company's 1st funding round was a Seed of $3.5M, raised on Feb 11, 2020.
What does Merryfield do?
Merryfield was established in 2002 in Boston, United States, as a provider of loyalty program services. Operations focus on developing and managing customer retention solutions for various industries. Services include program design, implementation, and analytics to support client engagement. The company is led by founders such as David Mayer as CEO, along with co-founders Jennie Aleckson, Joe Dickson, and Caroline Del Col. Activities are centered in the U.S. market.
Who are the top competitors of Merryfield?
Merryfield's top competitors include Thanx, Influitive and 360insights.
What products or services does Merryfield offer?
Merryfield offers Merryfield App.
Who are Merryfield's investors?
Merryfield has 1 investor. Key investors include Attain.
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