About Merryfield
Merryfield is a Technology company based in Boston (United States) founded in 2002 by Jennie Aleckson, Joe Dickson, David Mayer, and Caroline Del Col, and was acquired by Attain in September 2024. Loyalty program services are provided to businesses by Merryfield. Merryfield has raised $3.5 million across 1 funding round from investors including Attain. Its chief executive, as recorded, is David Mayer. Its website merryfield.com draws about 131 thousand monthly visits. Merryfield offers products and services including Merryfield App. Its focus areas include Enterprise Applications, Loyalty Software, Standalone Loyalty and Multi-Industry. Its competitors include Thanx, AppCard and Belly; 3 of its 3 listed competitors have raised funding.
Company details
Merryfield was established in 2002 in Boston, United States, as a provider of loyalty program services. Operations focus on developing and managing customer retention solutions for various industries. Services include program design, implementation, and analytics to support client engagement. The company is led by founders such as David Mayer as CEO, along with co-founders Jennie Aleckson, Joe Dickson, and Caroline Del Col. Activities are centered in the U.S. market.
- Headquarters Boston, United States
- Founders Jennie Aleckson, Joe Dickson, David Mayer, Caroline Del Col
- Stage Acquired
- SectorsTechnology
- Website category Food and Drink · Groceries
- Email••••••••
- Website merryfield.com
- Social LinkedIn Instagram
- Acquired by Attain (Sep 2024)
Products & Services of Merryfield
Merryfield offers a comprehensive portfolio of products and services, including Merryfield App.
Mobile app for earning points from better-for-you brand purchases.
Apps and channels of Merryfield
Merryfield publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Merryfield
Merryfield has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.5 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.5M
- Total Rounds 1
- Last Round Seed — $3.5M
- First Round $3.5M
(Feb 2020)
All 1 funding rounds of Merryfield with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $3.5M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Merryfield
Merryfield has secured backing from 1 investor. Prominent investors backing the company include Attain.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Advertising measurement is provided through real-time sales data platform. | 2019 | attainoutcomes.com | Chicago, United States |
Investor details for Merryfield
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- Complete investor list
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People of Merryfield
7 people are tracked at Merryfield (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Jennie Aleckson | Co-Founder | Leadership |
Joe Dickson | Co-Founder | Leadership |
David Mayer | Founder & CEO | Leadership |
Caroline Del Col | Co-Founder | Leadership |
Kim McDevitt, MPH RD | Director, Brand Partnerships & Quality Standards | Leadership |
Caroline Schaefer Del Col | Co-Founder and Editorial Director | Leadership |
Jake Quinter | Senior Software Engineer | Team |
Complete people profiles for Merryfield
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Merryfield
3 dated milestones of Merryfield across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Merryfield is founded.
- Funding First funding round of $3.5M.
- Exit Acquired by Attain.
Competitors of Merryfield
Merryfield has 3 listed competitors in our database, 3 of them funded. They include Thanx, AppCard and Belly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thanx.com | 2012 | San Francisco, United States | $23.1M | 23 | Loyalty management solutions are provided for offline retail stores. | |
| appcard.com | 2011 | New York, United States | $26.5M | 64 | Loyalty program platform | |
| bellycard.com | 2011 | Chicago, United States | $27.01M | 4 | Loyalty program & marketing solution |
Detailed competitors of Merryfield
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Merryfield
The website of Merryfield (merryfield.com) receives about 131K visits a month and ranks #579,626 among all websites worldwide, #3,563 in Groceries.
- Monthly visits131K
▲ 90.8% vs previous month
- Unique visitors50.1K
per month
- Global rank#579,626
among all websites
- Category rank#3,563
Food and Drink · Groceries
- Bounce rate83%
- Pages per visit1.5
- Average visit24 sec
- DevicesDesktop 3% · Mobile 97%
Top companies in Loyalty & Engagement Platforms
3 companies that operate in the same segment as Merryfield (Loyalty & Engagement Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | 23 | ||
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 |
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Related news about Merryfield
Complete news archive for Merryfield
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Frequently Asked Questions about Merryfield
Merryfield was founded in 2002 and raised its 1st funding round 18 years after it was founded.
Merryfield is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
David Mayer is the CEO of Merryfield, as recorded in our data. They have also founded this company.
Merryfield is a funded company, having raised a total of $3.5M across 1 funding round to date. The company's 1st funding round was a Seed of $3.5M, raised on Feb 2020.
Merryfield was established in 2002 in Boston, United States, as a provider of loyalty program services. Operations focus on developing and managing customer retention solutions for various industries. Services include program design, implementation, and analytics to support client engagement. The company is led by founders such as David Mayer as CEO, along with co-founders Jennie Aleckson, Joe Dickson, and Caroline Del Col. Activities are centered in the U.S. market.
Merryfield offers Merryfield App.
Merryfield has 1 investor. Key investors include Attain.
Yes. Merryfield was acquired by Attain in September 2024.
Yes. Merryfield publishes Merryfield Everyday Rewards and 1 more app, with over 100,000 downloads.
The website of Merryfield receives about 131 thousand visits a month and ranks #579,626 among all websites worldwide.