Merryfield

Boston, United States Founded: 2002 • Age: 24 yrs Acquired By Attain
Loyalty program services are provided to businesses by Merryfield.
Annual revenue - Latest available
Total funding $3.5M 1 rounds
Employees - Tracked headcount
Investors 1 Known backers
Products 1 Services tracked
Competitors 10 Brand Intelligence

About Merryfield

Merryfield is a company based in Boston (United States) founded in 2002 by Jennie Aleckson, Joe Dickson, David Mayer, and Caroline Del Col was acquired by Attain in September 2024. Merryfield has raised $3.5 million across 1 funding round from investors including Attain. Merryfield offers products and services including Merryfield App. Merryfield operates in a competitive market with competitors including Influitive, Thanx, 360insights, AppCard and Belly, among others.

  • Headquarter Boston, United States
  • Founders Jennie Aleckson, Joe Dickson, David Mayer, Caroline Del Col
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $3.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $3.5 M (USD), Seed

    Feb 11, 2020

  • Investors
  • Employee Count
    Not available
  • Acquired by
    Attain

    (Sep 24, 2024)

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Products & Services of Merryfield

Merryfield offers a comprehensive portfolio of products and services, including Merryfield App.

Product name locked
Category locked
Primary

Mobile app for earning points from better-for-you brand purchases.

People of Merryfield

Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Kim McDevitt, MPH RD
Director, Brand Partnerships & Quality Standards
People
Jake Quinter
Senior Software Engineer

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Teams

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Funding Insights of Merryfield

Merryfield has successfully raised a total of $3.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.5 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Merryfield

Merryfield has secured backing from 1 investor. Prominent investors backing the company include Attain.

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Investor Description Founded Year Domain Location
Advertising measurement is provided through real-time sales data platform.
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Investor details for Merryfield

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Investments & Acquisitions by Merryfield

Investments
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Investment portfolio details for Merryfield

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Financial Statements - Merryfield

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Detailed financials for Merryfield

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Merryfield Comparisons

Merryfield Primary company
Description
Loyalty program services are provided to businesses by Merry...
Location
Boston, United States
Founded Year
2002
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Merryfield

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Merryfield

Merryfield operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influitive, Thanx, 360insights, AppCard and Belly, among others.

Company Name Domain Founded year HQ Location Description
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Advocate marketing software is provided for B2B technology firms.
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Loyalty management solutions are provided for offline retail stores.
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SaaS platform for channel loyalty and incentive management is provided.
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Loyalty program platform
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Loyalty program & marketing solution
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Detailed competitors of Merryfield

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Latest news on Merryfield

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Complete news archive for Merryfield

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Frequently Asked Questions about Merryfield

Merryfield was founded in 2002 and raised its 1st funding round 18 years after it was founded.

Merryfield is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

David Mayer is the current CEO of Merryfield. They have also founded this company.

Merryfield is a funded company, having raised a total of $3.5M across 1 funding round to date.

Merryfield was established in 2002 in Boston, United States, as a provider of loyalty program services. Operations focus on developing and managing customer retention solutions for various industries. Services include program design, implementation, and analytics to support client engagement. The company is led by founders such as David Mayer as CEO, along with co-founders Jennie Aleckson, Joe Dickson, and Caroline Del Col. Activities are centered in the U.S. market.

Merryfield's top competitors include Thanx, Influitive and 360insights.

Merryfield offers Merryfield App.

Merryfield has 1 investor. Key investors include Attain.

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