About Belly
Belly is a Technology company based in Chicago (United States) founded in 2011. Loyalty program marketing solution. Belly has raised $27.01 million across 5 funding rounds from investors including SVB, Cisco Investments and NEA. The company has 4 employees. Belly offers products and services including Casino Games, Sports Betting, and Slots Game. Its focus areas include Enterprise Applications, Loyalty Software, Standalone Loyalty and Multi-Industry. Its legal entity is HATCH LOYALTY. Its competitors include Thanx, Merryfield and AppCard; 3 of its 3 listed competitors have raised funding.
Company details
Belly is a digital customer loyalty program. Users download the Belly app (Android and iOS) or use the card and check-in at the in store tablet at participating Belly outlets. Users gain redeemable points and business get access to Bellys database of users profile. Belly also offers a customer acquisition tool call Belly Bites that lets businesses target potential customer based on their demographics, shopping habits and historical interactions with other Belly merchants. Belly also offers tools for marketing campaigns targeted at specific users. It currently has 6 million users that have made over 60 million transactions with Belly at the over 11,000 merchants that currently utilize the technology. Customers include McDonalds, Chick-fil-A, 7-Eleven and Dominos Pizza.
- Headquarters Chicago, United States
- Employees 4
- SectorsTechnology
- Website bellycard.com
- Social LinkedIn X Facebook
- Legal Name Hatch Loyalty
- Total Equity Funding$27.01M (USD)
in 5 rounds
- InvestorsSVB
& 6 more
- Employee Count4
Products & Services of Belly
Belly offers a comprehensive portfolio of products and services, including Casino Games, Sports Betting, and Slots Game.
Platform for playing slots and table games online
Service for wagering on sports events securely
Digital slots with RNG technology for fair play
Funding Insights of Belly
Belly has successfully raised a total of $27.01M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.01M
- Total Rounds 5
- First Round $375,000
(Sep 2011)
- Investors Count 7
All 5 funding rounds of Belly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | Series B | – | – | ||
| Aug 2013 | $12.1M | Series B | – | – | |
| May 2012 | $12.03M | Series B | – | a16z | – |
| Apr 2012 | $2.5M | Series A | – | – | |
| Sep 2011 | $375,000 | Seed | – | – |
7 investors in total: 7 institutional.
Investors in Belly
Belly has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Cisco Investments and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology investments and expertise in networking, cloud, and security services. | 2003 | ciscoinvestments.com | San Jose, United States | |
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Mid-stage venture capital investments and support for tech entrepreneurs. | dagventures.com | |||
Tech focused seed & early stage VC firm investing primarily in the US | lightbank.com | Chicago, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Innovative retail solutions are developed by 7-Ventures for convenience. | 7-ventures.co | Dallas, United States | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States |
Investor details for Belly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Belly
3 people are tracked at Belly (3 in team); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Belly Guy | Marketing Manager | Team |
Eric Fougeray | Menuiserie | Team |
Pierre Max | Senior Researcher | Team |
Complete people profiles for Belly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Belly
3 dated milestones of Belly across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Belly is founded.
- Funding First funding round of $375K.
- Funding Latest funding round, Series B,.
Competitors of Belly
Belly has 3 listed competitors in our database, 3 of them funded. They include Thanx, Merryfield and AppCard.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thanx.com | 2012 | San Francisco, United States | $23.1M | 23 | Loyalty management solutions are provided for offline retail stores. | |
| merryfield.com | 2002 | Boston, United States | $3.5M | 17 | Loyalty program services are provided to businesses by Merryfield. | |
| appcard.com | 2011 | New York, United States | $26.5M | 64 | Loyalty program platform |
Detailed competitors of Belly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Belly
Websites that share an audience with Belly (bellycard.com).
Websites whose visitors overlap most with Belly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mypanera.com | mypanera.com | 100% | – | ||
mypanera.panerabread.com | mypanera.panerabread.com | 100% | – | ||
en.wikipedia.org | en.wikipedia.org | 41% | – | ||
play.google.com | play.google.com | 39% | – | ||
getbelly.com | getbelly.com | 38% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Belly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Loyalty & Engagement Platforms
3 companies that operate in the same segment as Belly (Loyalty & Engagement Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | 23 | ||
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 |
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Related news about Belly
Complete news archive for Belly
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Frequently Asked Questions about Belly
Belly was founded in 2011.
Belly is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Belly is a funded company, having raised a total of $27.01M across 5 funding rounds to date. The company's 1st funding round was a Seed of $375K, raised on Sep 2011.
Belly has 4 employees.
Belly is a digital customer loyalty program. Users download the Belly app (Android and iOS) or use the card and check-in at the in store tablet at participating Belly outlets. Users gain redeemable points and business get access to Bellys database of users profile. Belly also offers a customer acquisition tool call Belly Bites that lets businesses target potential customer based on their demographics, shopping habits and historical interactions with other Belly merchants. Belly also offers tools for marketing campaigns targeted at specific users. It currently has 6 million users that have made over 60 million transactions with Belly at the over 11,000 merchants that currently utilize the technology. Customers include McDonalds, Chick-fil-A, 7-Eleven and Dominos Pizza.
Belly's top competitors include Thanx, Merryfield and AppCard.
Belly offers Casino Games, Sports Betting, and Slots Game.
Belly has 7 investors. Key investors include SVB, Cisco Investments, NEA, DAG Ventures, and Lightbank.
Belly operates through Hatch Loyalty.