About Belly
Belly is a company based in Chicago (United States) founded in 2011.. Belly has raised $27.01 million across 5 funding rounds from investors including SVB, Cisco Investments and NEA. The company has 4 employees as of December 31, 2022. Belly offers products and services including Casino Games, Sports Betting, and Slots Game. Belly operates in a competitive market with competitors including Thanx, Influitive, Merryfield, 360insights and AppCard, among others.
- Headquarter Chicago, United States
- Employees 4 as on 31 Dec, 2022
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Hatch Loyalty
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$27.01 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
SVB
& 6 more
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Employee Count
4
as on Dec 31, 2022
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Products & Services of Belly
Belly offers a comprehensive portfolio of products and services, including Casino Games, Sports Betting, and Slots Game. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for playing slots and table games online
Service for wagering on sports events securely
Digital slots with RNG technology for fair play
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Funding Insights of Belly
Belly has successfully raised a total of $27.01M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
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First Round
First Round
(01 Sep 2011)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2014 | Amount | Series B - Belly | Valuation |
investors |
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| Aug, 2013 | Amount | Series B - Belly | Valuation |
investors |
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| May, 2012 | Amount | Series B - Belly | Valuation | a16z |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Belly
Belly has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Cisco Investments and NEA. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Technology investments and expertise in networking, cloud, and security services.
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Founded Year | Domain | Location | |
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Venture capital investments are offered to startups by NEA.
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Founded Year | Domain | Location | |
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Mid-stage venture capital investments and support for tech entrepreneurs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Belly
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Belly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Belly Comparisons
Competitors of Belly
Belly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thanx, Influitive, Merryfield, 360insights and AppCard, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Loyalty management solutions are provided for offline retail stores.
|
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| domain | founded_year | HQ Location |
Advocate marketing software is provided for B2B technology firms.
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| domain | founded_year | HQ Location |
Loyalty program services are provided to businesses by Merryfield.
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| domain | founded_year | HQ Location |
SaaS platform for channel loyalty and incentive management is provided.
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| domain | founded_year | HQ Location |
Loyalty program platform
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| domain | founded_year | HQ Location |
Platform offering loyalty solutions for offline businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Belly
Frequently Asked Questions about Belly
When was Belly founded?
Belly was founded in 2011.
Where is Belly located?
Belly is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Is Belly a funded company?
Belly is a funded company, having raised a total of $27.01M across 5 funding rounds to date. The company's 1st funding round was a Series B of $12.03M, raised on Sep 01, 2011.
How many employees does Belly have?
As of Dec 31, 2022, the latest employee count at Belly is 4.
What does Belly do?
Belly is a digital customer loyalty program. Users download the Belly app (Android and iOS) or use the card and check-in at the in store tablet at participating Belly outlets. Users gain redeemable points and business get access to Bellys database of users profile. Belly also offers a customer acquisition tool call Belly Bites that lets businesses target potential customer based on their demographics, shopping habits and historical interactions with other Belly merchants. Belly also offers tools for marketing campaigns targeted at specific users. It currently has 6 million users that have made over 60 million transactions with Belly at the over 11,000 merchants that currently utilize the technology. Customers include McDonalds, Chick-fil-A, 7-Eleven and Dominos Pizza.
Who are the top competitors of Belly?
Belly's top competitors include Thanx, Merryfield and PoshVine.
What products or services does Belly offer?
Belly offers Casino Games, Sports Betting, and Slots Game.
Who are Belly's investors?
Belly has 7 investors. Key investors include SVB, Cisco Investments, NEA, DAG Ventures, and Lightbank.
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