Belly

Chicago, United States Founded: 2011 • Age: 15 yrs
Loyalty program marketing solution
Annual revenue - Latest available
Total funding $27.0M 5 rounds
Employees 4 Tracked headcount
Investors 7 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Belly

Belly is a company based in Chicago (United States) founded in 2011. Belly has raised $27.01 million across 5 funding rounds from investors including SVB, Cisco Investments and NEA. The company has 4 employees as of December 31, 2022. Belly offers products and services including Casino Games, Sports Betting, and Slots Game. Belly operates in a competitive market with competitors including Thanx, Influitive, Merryfield, 360insights and AppCard, among others.

  • Headquarter Chicago, United States
  • Employees 4 as on 31 Dec, 2022
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Hatch Loyalty
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $27.01 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
    SVB

    & 6 more

  • Employee Count
    4

    as on Dec 31, 2022

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Products & Services of Belly

Belly offers a comprehensive portfolio of products and services, including Casino Games, Sports Betting, and Slots Game.

Product name locked
Category locked
Primary

Platform for playing slots and table games online

Product name locked
Category locked
Locked

Service for wagering on sports events securely

Product name locked
Category locked
Locked

Digital slots with RNG technology for fair play

People of Belly

Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Pierre Max
Senior Researcher

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Funding Insights of Belly

Belly has successfully raised a total of $27.01M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Belly

Belly has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Cisco Investments and NEA.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Technology investments and expertise in networking, cloud, and security services.
Locked Locked Locked
Venture capital investments are offered to startups by NEA.
Locked Locked Locked
Mid-stage venture capital investments and support for tech entrepreneurs.
Locked Locked Locked
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Investor details for Belly

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Belly

Investments
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Investment portfolio details for Belly

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Belly

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Detailed financials for Belly

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  • Profit trends
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Belly Comparisons

Belly Primary company
Description
Loyalty program & marketing solution
Location
Chicago, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
4
As of 2022
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Peer comparison for Belly

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Belly

Belly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thanx, Influitive, Merryfield, 360insights and AppCard, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Loyalty management solutions are provided for offline retail stores.
Locked Locked Locked
Advocate marketing software is provided for B2B technology firms.
Locked Locked Locked
Loyalty program services are provided to businesses by Merryfield.
Locked Locked Locked
SaaS platform for channel loyalty and incentive management is provided.
Locked Locked Locked
Loyalty program platform
Locked Locked Locked
Platform offering loyalty solutions for offline businesses
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Detailed competitors of Belly

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  • Domains and locations
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Latest news on Belly

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Complete news archive for Belly

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Frequently Asked Questions about Belly

Belly was founded in 2011.

Belly is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

Belly is a funded company, having raised a total of $27.01M across 5 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Belly is 4.

Belly is a digital customer loyalty program. Users download the Belly app (Android and iOS) or use the card and check-in at the in store tablet at participating Belly outlets. Users gain redeemable points and business get access to Bellys database of users profile. Belly also offers a customer acquisition tool call Belly Bites that lets businesses target potential customer based on their demographics, shopping habits and historical interactions with other Belly merchants. Belly also offers tools for marketing campaigns targeted at specific users. It currently has 6 million users that have made over 60 million transactions with Belly at the over 11,000 merchants that currently utilize the technology. Customers include McDonalds, Chick-fil-A, 7-Eleven and Dominos Pizza.

Belly's top competitors include Thanx, Merryfield and PoshVine.

Belly offers Casino Games, Sports Betting, and Slots Game.

Belly has 7 investors. Key investors include SVB, Cisco Investments, NEA, DAG Ventures, and Lightbank.

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