About War Paint
War Paint is a Consumer company based in London (United Kingdom) founded in 2017 by Danny Gray. It operates in the Consumer and Healthcare sectors. War Paint has raised $1.22 million across 1 funding round from investors including True and Redrice Ventures. Its website warpaintformen.com draws about 37 thousand monthly visits. War Paint offers products and services including The Stick, The Mattifier, The Blur Balm, The Daily Moisturiser, and Recharged Vitamin C Serum. Its focus areas include Retail, Beauty Tech, Ecommerce and Men's Grooming. Its legal entity is WAR PAINT MENS GROOMING LTD. Its competitors include Sknhead, Fish Soho and Bulldog Skincare; 1 of its 3 listed competitors has raised funding.
Company details
Brand of makeup products for men. The product catalog includes moisturizer, concealer, powder, foundation, and more.
- Headquarters London, United Kingdom
- Founders Danny Gray
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website warpaintformen.com
- Social LinkedIn X Facebook Instagram
- Legal Name War Paint Mens Grooming Ltd
- Date of Incorporation 26 Oct, 2017
- Jurisdiction MAIDENHEAD, BERKSHIRE, UNITED KINGDOM
- Net Profit-$1.77 M (USD)9as on Dec 31, 2022
- Total Equity Funding$1.22M (USD)
in 1 rounds
- Latest Funding Round$1.22M (USD), Seed
May 2020
- InvestorsTrue
& 1 more
Products & Services of War Paint
War Paint offers a comprehensive portfolio of products and services, including The Stick, The Mattifier, The Blur Balm, The Daily Moisturiser, and Recharged Vitamin C Serum.
Multi-use complexion product for even skin tone coverage.
Oil control roller to reduce shine on the skin.
Balm for smoothing and blurring skin imperfections.
Moisturizer for daily hydration and skin protection.
Serum with vitamin C for brightening and rejuvenating skin.
Funding Insights of War Paint
War Paint has successfully raised a total of $1.22M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.22 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.22M
- Total Rounds 1
- Last Round Seed — $1.22M
- First Round $1.22M
(May 2020)
- Investors Count 2
All 1 funding rounds of War Paint with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $1.22M | Seed | – | True Global |
2 investors in total: 2 institutional.
Investors in War Paint
War Paint has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include True and Redrice Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
True is engaged in business advisory and investment services. | true.global | London, United Kingdom | ||
Consumer businesses are invested in by Redrice Ventures fund. | redriceventures.com | London, United Kingdom |
Investor details for War Paint
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- Complete investor list
- Round participation
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People of War Paint
1 people are tracked at War Paint (1 in leadership).
| Name | Role | Group |
|---|---|---|
Danny Gray | Founder | Leadership |
Complete people profiles for War Paint
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of War Paint
2 dated milestones of War Paint across 3 years, from founding to its latest funding, stage changes and deals.
- Founded War Paint is founded.
- Funding First funding round of $1.2M.
Competitors of War Paint
War Paint has 3 listed competitors in our database, 1 of them funded. They include Sknhead, Fish Soho and Bulldog Skincare.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sknhead.com | 2017 | Northwich, United Kingdom | $413,155 | 5,699 | Multi-category men's grooming products are offered via an internet-first brand. | |
| fishsoho.com | 1987 | London, United Kingdom | 5,699 | Multi-category men's grooming products are offered online by Fish Soho. | ||
| bulldogskincare.com | 2005 | London, United Kingdom | 16 | Natural skincare products for men are provided by Bulldog Skincare. |
Detailed competitors of War Paint
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- Full competitor set
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Web traffic of War Paint
The website of War Paint (warpaintformen.com) receives about 36.8K visits a month.
- Monthly visits36.8K
▲ 8.4% vs previous month
Websites whose visitors overlap most with War Paint. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
w7makeup.co.uk | w7makeup.co.uk | 100% | #505,166 | – | |
mensmake-up.co.uk | mensmake-up.co.uk | 93% | #2,380,950 | – | |
| yaanman.in | 91% | 77.7K | View details | ||
abovethecollar.com.au | abovethecollar.com.au | 91% | #372,800 | – | |
| cosmeticsbusiness.com | 91% | 241.8K | #232,105 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for War Paint
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about War Paint
Complete news archive for War Paint
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Frequently Asked Questions about War Paint
War Paint was founded in 2017 and raised its 1st funding round 3 years after it was founded.
War Paint is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
War Paint is a funded company, having raised a total of $1.22M across 1 funding round to date. The company's 1st funding round was a Seed of $1.22M, raised on May 2020.
Brand of makeup products for men. The product catalog includes moisturizer, concealer, powder, foundation, and more.
War Paint's top competitors include Bulldog Skincare, Sknhead and Fish Soho.
War Paint offers The Stick, The Mattifier, The Blur Balm, The Daily Moisturiser, and Recharged Vitamin C Serum.
War Paint has 2 investors. Key investors include True, and Redrice Ventures.
War Paint operates through War Paint Mens Grooming Ltd.