About Water Direct
Water Direct is a company based in Colchester (United Kingdom) founded in 1996 was acquired by Ethos Partners in March 2022. It operates as a Managed Services and On-Demand Services. Water Direct has completed 1 acquisition, including Liquiline. Water Direct offers products and services including Water Tanker Services, Bottled Water Supply, Water Tanks & Bowsers, WaterTight Emergency Response, and Strategic Consulting. Water Direct operates in a competitive market with competitors including Tetra Tech, Catarinense Water and Sanitation Compan, Seven Seas Water, Global Omnium and BE WTR, among others.
- Headquarter Colchester, United Kingdom
- SectorsEnvironment
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website water-direct.co.uk
- Social LinkedIn X Facebook
- Acquired by Ethos Partners (Mar 2022)
- Legal Name Water Direct Ltd
- InvestorsEthos Partners
& 2 more
- Investments & Acquisitions
- Acquired byEthos Partners
(Mar 2022)
Products & Services of Water Direct
Water Direct offers a comprehensive portfolio of products and services, including Water Tanker Services, Bottled Water Supply, Water Tanks & Bowsers, WaterTight Emergency Response, and Strategic Consulting.
Bulk water is delivered via tankers nationwide reliably.
Bottled water is provided for emergencies and welfare.
Temporary water storage solutions are offered across UK.
Emergency water supply is assured within hours nationwide.
Water supply risks are mitigated through expert consulting.
Investors in Water Direct
Water Direct has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Ethos Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lower mid-market private equity investment firm | 2017 | ethospio.com | London, United Kingdom |
Investor details for Water Direct
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Water Direct
1 people are tracked at Water Direct (1 in leadership).
| Name | Role | Group |
|---|---|---|
Adam Johnson | Chief Executive Officer | Leadership |
Complete people profiles for Water Direct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Water Direct
Water Direct has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Liquiline.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Liquiline is engaged in providing bulk and temporary water supply services. | liquiline.co.uk | Salisbury, United Kingdom | 2011 | Mar 2024 | β’β’β’β’ |
Complete acquisition details for Water Direct
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Water Direct
3 dated milestones of Water Direct across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Water Direct is founded.
- Exit Acquired by Ethos Partners.
- Acquisition Acquires Liquiline.
Competitors of Water Direct
Water Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tetra Tech, Catarinense Water and Sanitation Compan, Seven Seas Water, Global Omnium and BE WTR, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tetratech.com | 1966 | United States | – | 12,663 | Consulting, engineering, program management, and technical services are provided. | |
| casan.com.br | 1970 | Florianopolis, Brazil | – | 2,696 | Water supply and sewage systems are managed, operated, and maintained. | |
| sevenseaswater.com | 1997 | Tampa, United States | $20M | – | Water management solutions are provided to industrial and municipal clients. | |
| globalomnium.com | 1890 | Valencia, Spain | – | – | Water management services are delivered across various regions. | |
| bewtr.com | 2018 | Lausanne, Switzerland | $45.43M | – | Water management services are provided from Lausanne, Switzerland. | |
| eneraquatechnologies.com | 2021 | London, United Kingdom | – | 143 | Eneraqua Technologies is engaged in decarbonisation and water efficiency solutions. | |
| ariswater.com | 2014 | Houston, United States | – | 196 | Non-recycled water disposal services are provided to energy sectors. |
Detailed competitors of Water Direct
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Water Direct
The website of Water Direct (water-direct.co.uk) receives about 5K visits a month.
- Monthly visits5K
▼ 2.7% vs previous month
Websites whose visitors overlap most with Water Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wannonwater.com.au | 100% | – | #4,413,431 | View details | |
capewatersolutions.co.za | capewatersolutions.co.za | 99% | – | – | β |
euroloo.com | euroloo.com | 85% | – | #1,737,521 | β |
| culligan.co.uk | 80% | 41.3K | #634,450 | View details | |
| nixonhire.co.uk | 80% | 6.5K | #3,369,312 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 25 similar websites and full traffic analytics for Water Direct
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Water Direct
Complete news archive for Water Direct
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Water Direct
10 companies that operate in the same segment as Water Direct (Waste & Water Management Systems), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Wastewater and energy management services are provided internationally. | 1853 | Aubervilliers, Seine-saint-denis, France | – | USD 52.17 B | 215,040 | |
Sustainable infrastructure solutions in renewable energy are developed and managed. | 1931 | Alcobendas, Comunidad De Madrid, Spain | – | USD 1.9 M | 44 | |
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Waste collection and management services are provided nationwide. | 1968 | Houston, Texas, United States | – | USD 25.2 B | 61,700 | |
Integrated waste management services are provided nationwide. | 1998 | Phoenix, Arizona, United States | – | USD 16.59 B | 42,000 | |
Provider of smart water purifier rental and maintenance services | 2016 | Bengaluru, Karnataka, India | USD 19.29 M | USD 3.62 M | – | |
Sensor-based sorting and recycling solutions are provided for multiple industries. | 1972 | Asker, Viken, Norway | – | USD 1.53 B | 4,950 | |
Smart water dispensers with flavored options are provided for offices. | 2013 | Boston, Massachusetts, United States | USD 135.53 M | – | 102 | |
Surplus goods are shared among neighbors through a mobile app. | 2015 | London, England, United Kingdom | USD 51.2 M | – | – | |
Water and waste treatment services are provided worldwide. | 1966 | London, England, United Kingdom | – | USD 4.18 B | 9,750 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Water Direct
Water Direct was founded in 1996.
Water Direct is headquartered in Colchester, United Kingdom.
Adam Johnson is the current CEO of Water Direct.
Water Direct is established as the foremost provider of alternative water supply services in the UK, specializing in emergency preparedness, incident response, and planned bulk water delivery. Services are offered across various sectors including water utilities, facilities management, industry, manufacturing, transport, energy, construction, digital infrastructure, public sector, and events. Solutions such as WaterTight, water tankers, bottled water, and temporary tanks are provided to ensure uninterrupted water supply during emergencies or planned works. Nationwide coverage is maintained with a vast fleet and 247 operations to support businesses and households with rapid, reliable, and compliant water delivery.
Water Direct's top competitors include Tetra Tech, Eneraqua Technologies and Aris Water Solutions.
Water Direct offers Water Tanker Services, Bottled Water Supply, Water Tanks & Bowsers, WaterTight Emergency Response, and Strategic Consulting.
Water Direct has made 1 acquisition, including Liquiline.
Water Direct has 1 investor. Key investors include Ethos Partners.
Water Direct operates through Water Direct Ltd.
Yes. Water Direct was acquired by Ethos Partners in March 2022.

