Water Direct

Colchester, United Kingdom Founded: 1996 • Age: 30 yrs Acquired By Ethos Partners
Water Direct is recognized as the UKs leading provider of alternative water supply solutions, focusing on emergency and bulk water delivery.

About Water Direct

Water Direct is a company based in Colchester (United Kingdom) founded in 1996 was acquired by Ethos Partners in March 2022. It operates as a Managed Services, and On-Demand Services. Water Direct has completed 1 acquisition, including Liquiline. Water Direct offers products and services including Water Tanker Services, Bottled Water Supply, Water Tanks & Bowsers, WaterTight Emergency Response, and Strategic Consulting. Water Direct operates in a competitive market with competitors including Tetra Tech, Catarinense Water and Sanitation Compan, Seven Seas Water, Global Omnium and BE WTR, among others.

  • Headquarter Colchester, United Kingdom
  • Sectors
    Environment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Water Direct Ltd
Operational Areas
Environment → Environmental Management & Pollution Control
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Ethos Partners

    (Mar 30, 2022)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Water Direct

Water Direct offers a comprehensive portfolio of products and services, including Water Tanker Services, Bottled Water Supply, Water Tanks & Bowsers, WaterTight Emergency Response, and Strategic Consulting. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Bulk water is delivered via tankers nationwide reliably.

Bottled water is provided for emergencies and welfare.

Temporary water storage solutions are offered across UK.

Emergency water supply is assured within hours nationwide.

Water supply risks are mitigated through expert consulting.

Funding Insights of Water Direct

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Water Direct

Water Direct has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Ethos Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Lower mid-market private equity investment firm
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Water Direct

Water Direct has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Liquiline. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Liquiline is engaged in providing bulk and temporary water supply services.
2011
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Water Direct

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Water Direct Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Water Direct

Water Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tetra Tech, Catarinense Water and Sanitation Compan, Seven Seas Water, Global Omnium and BE WTR, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Consulting, engineering, program management, and technical services are provided.
domain founded_year HQ Location
Water supply and sewage systems are managed, operated, and maintained.
domain founded_year HQ Location
Water management solutions are provided to industrial and municipal clients.
domain founded_year HQ Location
Water management services are delivered across various regions.
domain founded_year HQ Location
Water management services are provided from Lausanne, Switzerland.
domain founded_year HQ Location
Eneraqua Technologies is engaged in decarbonisation and water efficiency solutions.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Water Direct

Frequently Asked Questions about Water Direct

When was Water Direct founded?

Water Direct was founded in 1996.

Where is Water Direct located?

Water Direct is headquartered in Colchester, United Kingdom.

Who is the current CEO of Water Direct?

Adam Johnson is the current CEO of Water Direct.

What does Water Direct do?

Water Direct is established as the foremost provider of alternative water supply services in the UK, specializing in emergency preparedness, incident response, and planned bulk water delivery. Services are offered across various sectors including water utilities, facilities management, industry, manufacturing, transport, energy, construction, digital infrastructure, public sector, and events. Solutions such as WaterTight, water tankers, bottled water, and temporary tanks are provided to ensure uninterrupted water supply during emergencies or planned works. Nationwide coverage is maintained with a vast fleet and 247 operations to support businesses and households with rapid, reliable, and compliant water delivery.

Who are the top competitors of Water Direct?

Water Direct's top competitors include Tetra Tech, Eneraqua Technologies and Aris Water Solutions.

What products or services does Water Direct offer?

Water Direct offers Water Tanker Services, Bottled Water Supply, Water Tanks & Bowsers, WaterTight Emergency Response, and Strategic Consulting.

How many acquisitions has Water Direct made?

Water Direct has made 1 acquisition, including Liquiline.

Who are Water Direct's investors?

Water Direct has 1 investor. Key investors include Ethos Partners.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available