About Watkins 1868
Watkins 1868 is a Consumer company based in Winona (United States) founded in 1868, and was acquired by Cannae Holdings in October 2024. Spices and seasonings are distributed by the Watkins 1868 brand. Its chief executive, as recorded, is Mark E Jacobs. Its website watkins1868.com draws about 60 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Spices & Seasonings. Its competitors include McCormick, Spice World and Olde Thompson.
Company details
Watkins 1868 was established in 1868 as a brand focused on spices and seasonings within the food industry. Operations are centered in Winona, United States, where products are manufactured and supplied to various markets. The company is led by CEO Mark E. Jacobs. Distribution occurs through online channels via watkins1868.com and traditional retail outlets, serving consumers across the United States.
- Headquarters Winona, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website watkins1868.com
- Social LinkedIn X Facebook Instagram
- Acquired by Cannae Holdings (Oct 2024)
- Latest Funding Round$22.5M (USD), Debt – Conventional
May 2020
- InvestorsHuntington National Bank
& 2 more
- Acquired byCannae Holdings
(Oct 2024)
Funding Insights of Watkins 1868
- Total Rounds 1
- Last Round Debt – Conventional — $22.5M
- First Round $22.5M
(May 2020)
- Investors Count 1
All 1 funding rounds of Watkins 1868 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $22.5M | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in Watkins 1868
Watkins 1868 has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Huntington National Bank, Cannae Holdings and KDSA Investment Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided across the United States. | 1866 | huntington.com | Shelton, United States | |
Holding company investing in varied sectors | 2014 | cannaeholdings.com | Las Vegas, United States | |
Investment partnership is focused on food and beverage businesses. | kdsapartners.com | New York, United States |
Investor details for Watkins 1868
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People of Watkins 1868
9 people are tracked at Watkins 1868 (6 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Mark E Jacobs | CEO | Leadership |
Emily Hughes | Director Of Consumer Engagement | Leadership |
Linda Watkins | CEO | Leadership |
Tyler Kiel | Director Of Administrative Operations | Leadership |
Andrew Foegen | Director Of Finance | Leadership |
Beth Peta | Vice President - Brand Management | Leadership |
Jeff Hillis | Creative Services Manager | Team |
Olson Joleen | Purchasing Manager | Team |
Ashley Sanford | Associate Human Resources Generalist | Team |
Complete people profiles for Watkins 1868
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Timeline of Watkins 1868
3 dated milestones of Watkins 1868 across 156 years, from founding to its latest funding, stage changes and deals.
- Founded Watkins 1868 is founded.
- Funding First funding round of $22.5M.
- Exit Acquired by Cannae Holdings.
Competitors of Watkins 1868
Watkins 1868 has 3 listed competitors in our database. They include McCormick, Spice World and Olde Thompson.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mccormick.com | 1889 | Baltimore, United States | 13,800 | Spices and seasonings are produced and branded by McCormick. | ||
| spiceworldinc.com | 1949 | Orlando, United States | 130 | Spices and seasonings are branded and distributed by Spice World. | ||
| oldethompson.com | 1944 | Oxnard, United States | 316 | Spices and seasonings are produced and distributed by Olde Thompson. |
Detailed competitors of Watkins 1868
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- Full competitor set
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Web traffic of Watkins 1868
The website of Watkins 1868 (watkins1868.com) receives about 60.3K visits a month and ranks #521,794 among all websites worldwide, #3,168 in Groceries.
- Monthly visits60.3K
▼ 10.8% vs previous month
- Unique visitors23.7K
per month
- Global rank#521,794
among all websites
- Category rank#3,168
Food and Drink · Groceries
- Bounce rate56%
- Pages per visit2.6
- Average visit2 min 54 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Watkins 1868. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| selefina.com | 100% | #333,370 | View details | ||
| spoonfulapp.com | 83% | 137K | #329,931 | View details | |
| olivenation.com | 76% | #355,092 | View details | ||
| marketspread.com | 76% | #408,033 | View details | ||
| cub.com | 75% | 1M | #45,215 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Watkins 1868
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Watkins 1868 (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Watkins 1868
Complete news archive for Watkins 1868
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Frequently Asked Questions about Watkins 1868
Watkins 1868 was founded in 1868 and raised its 1st funding round 152 years after it was founded.
Watkins 1868 is headquartered in Winona, United States. It is registered at Winona, Minnesota, United States.
Mark E Jacobs is the CEO of Watkins 1868, as recorded in our data.
Watkins 1868 was established in 1868 as a brand focused on spices and seasonings within the food industry. Operations are centered in Winona, United States, where products are manufactured and supplied to various markets. The company is led by CEO Mark E. Jacobs. Distribution occurs through online channels via watkins1868.com and traditional retail outlets, serving consumers across the United States.
Watkins 1868's top competitors include McCormick, Spice World and Olde Thompson.
Watkins 1868 has 3 investors. Key investors include Huntington National Bank, Cannae Holdings, and KDSA Investment Partners.
Yes. Watkins 1868 was acquired by Cannae Holdings in October 2024.