About Spoonful
Spoonful is a Retail company based in Orinda (United States) founded in 2018. Food scanner and grocery app for dietary matching are provided. It operates on a Freemium model. Its website spoonfulapp.com draws about 137 thousand monthly visits. Spoonful offers products and services including Spoonful App. Its focus areas include Technology, HealthTech and Dietary Solutions. Its legal entity is Spoonful Inc. Its competitors include Sifter, Fig and GreenChoice; 1 of its 3 listed competitors has raised funding.
Company details
A platform is offered by Spoonful for diet-friendly food discovery. Users are supported through a dietitian-backed scanner and crowd-sourced catalog. Over 20 diets, including gluten-free and low FODMAP, are covered. Product advice is delivered via barcode scanning or photo submission with AI. Substitutes are suggested based on taste and popularity when needed. Inspiration is provided through a community-driven catalog of recommended products. The focus is placed on personalized dietary preferences in the health technology sector.
- Headquarters Orinda, United States
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Website spoonfulapp.com
- Social LinkedIn Facebook Instagram
- Legal Name Spoonful Inc.
Products & Services of Spoonful
Spoonful offers a comprehensive portfolio of products and services, including Spoonful App.
A diet-friendly food scanner for personalized product discovery.
Apps and channels of Spoonful
Spoonful publishes 2 mobile apps with over 50K+ downloads.
People of Spoonful
7 people are tracked at Spoonful (1 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Deepa Krishnan | Founder And CEO | Leadership |
Ebony Mccorkell | Clinical Nutritionist, Plant Based, ANZ | Team |
Joanna Baker | Clinical Nutritionist, Low FODMAP, ANZ | Team |
Audrey Inouye | Clinical Nutritionist, Low FODMAP, CA | Team |
Cristian Costas | Clinical Nutritionist, Gluten Free, UK | Team |
Liz Mcmahon | Clinical Nutritionist, Low FODMAP, USA | Team |
Joe Fong | Founding Engineer | Team |
Complete people profiles for Spoonful
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Competitors of Spoonful
Spoonful has 3 listed competitors in our database, 1 of them funded. They include Sifter, Fig and GreenChoice.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| siftersolutions.com | 1989 | Chicago, United States | $6.25M | 11 | Nutrition technology solutions are delivered to healthcare and insurers. | |
| foodisgood.com | 2016 | New York, United States | Dietary and nutrition information is provided via a personalized platform. | |||
| greenchoicenow.com | 2018 | Somerville, United States | App-based platform providing nutritional values of foods |
Detailed competitors of Spoonful
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- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Spoonful
The website of Spoonful (spoonfulapp.com) receives about 137K visits a month and ranks #329,931 among all websites worldwide, #11,484 in Groceries.
- Monthly visits137K
▼ 5.8% vs previous month
- Unique visitors81.4K
per month
- Global rank#329,931
among all websites
- Category rank#11,484
Food and Drink · Groceries
- Bounce rate59%
- Pages per visit1.4
- Average visit51 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Spoonful. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theibsdietitian.com | theibsdietitian.com | 100% | #496,244 | – | |
| modifyhealth.com | 96% | 144.2K | #323,697 | View details | |
| allergeninside.com | 91% | #1,856,180 | View details | ||
cuisineseeker.com | cuisineseeker.com | 90% | – | ||
wheat-free.org | wheat-free.org | 89% | #4,554,762 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Spoonful
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Spoonful (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Frequently Asked Questions about Spoonful
Spoonful was founded in 2018.
Spoonful is headquartered in Orinda, United States. It is registered at Orinda, California, United States.
A platform is offered by Spoonful for diet-friendly food discovery. Users are supported through a dietitian-backed scanner and crowd-sourced catalog. Over 20 diets, including gluten-free and low FODMAP, are covered. Product advice is delivered via barcode scanning or photo submission with AI. Substitutes are suggested based on taste and popularity when needed. Inspiration is provided through a community-driven catalog of recommended products. The focus is placed on personalized dietary preferences in the health technology sector.
Spoonful's top competitors include Fig, Sifter and GreenChoice.
Spoonful offers Spoonful App.
Spoonful operates through Spoonful Inc..
Yes. Spoonful publishes Spoonful: Food Scanner and 1 more app, with over 50,000 downloads.
The website of Spoonful receives about 137 thousand visits a month and ranks #329,931 among all websites worldwide.