About Fig
Fig is a Retail company based in New York (United States) founded in 2016 by Andrew Hollar. Dietary and nutrition information is provided via a personalized platform. It operates on a SaaS (Software-as-a-Service) model. Its website foodisgood.com draws about 206 thousand monthly visits. Fig offers products and services including Fig App. Its focus areas include Technology, Mobile Apps and Health & Wellness Apps. Its competitors include Sifter, GreenChoice and Spoonful; 1 of its 3 listed competitors has raised funding.
Company details
A mobile application is offered by Fig to assist users with dietary restrictions and food intolerances. The app enables barcode scanning to identify suitable products across over 50 stores. Solutions are tailored to individual needs, covering various dietary preferences such as gluten-free, vegan, and low FODMAP. The community aspect is emphasized, promoting ingredient transparency and education in the health and wellness sector.
- Headquarters New York, United States
- Founders Andrew Hollar
- SectorsRetail
- Website category Food and Drink · Vegetarian and Vegan
- Email••••••••
- Phone•••• ••••
- Website foodisgood.com
- Social LinkedIn X Facebook Instagram
Products & Services of Fig
Fig offers a comprehensive portfolio of products and services, including Fig App.
An app for dietary needs and food scanning.
Apps and channels of Fig
Fig publishes 1 mobile app with over 100K+ downloads.
People of Fig
6 people are tracked at Fig (5 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Andrew Hollar | Founder | Leadership |
Seth Therrien | Head Of Data | Leadership |
Peter Chouinard | Consulting CFO | Leadership |
Maxwell Rebarber | Co-Founder | CEO | Leadership |
Jake Lynch | Co-founder & CTO | Leadership |
Brian E. | Software Engineer & AI Consultant | Team |
Complete people profiles for Fig
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Competitors of Fig
Fig has 3 listed competitors in our database, 1 of them funded. They include Sifter, GreenChoice and Spoonful.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| siftersolutions.com | 1989 | Chicago, United States | $6.25M | 11 | Nutrition technology solutions are delivered to healthcare and insurers. | |
| greenchoicenow.com | 2018 | Somerville, United States | App-based platform providing nutritional values of foods | |||
| spoonfulapp.com | 2018 | Orinda, United States | Food scanner and grocery app for dietary matching are provided. |
Detailed competitors of Fig
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- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Fig
The website of Fig (foodisgood.com) receives about 205.8K visits a month and ranks #237,916 among all websites worldwide, #7,929 in Vegetarian and Vegan.
- Monthly visits205.8K
▲ 22.8% vs previous month
- Unique visitors114.8K
per month
- Global rank#237,916
among all websites
- Category rank#7,929
Food and Drink · Vegetarian and Vegan
- Bounce rate50%
- Pages per visit2.4
- Average visit51 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Fig. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| abillion.com | 100% | 187.4K | #230,986 | View details | |
vegknowledge.com | vegknowledge.com | 93% | #9,271,627 | – | |
| stonyfield.com | 92% | 133.4K | #381,720 | View details | |
joannfarb.weebly.com | joannfarb.weebly.com | 92% | – | ||
dihickman.com | dihickman.com | 92% | #1,953,574 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fig
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Fig (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Frequently Asked Questions about Fig
Fig was founded in 2016.
Fig is headquartered in New York, United States. It is registered at New York, New York, United States.
A mobile application is offered by Fig to assist users with dietary restrictions and food intolerances. The app enables barcode scanning to identify suitable products across over 50 stores. Solutions are tailored to individual needs, covering various dietary preferences such as gluten-free, vegan, and low FODMAP. The community aspect is emphasized, promoting ingredient transparency and education in the health and wellness sector.
Fig's top competitors include Spoonful, Sifter and GreenChoice.
Yes. Fig publishes Fig: Food Scanner & Discovery, with over 100,000 downloads.
The website of Fig receives about 206 thousand visits a month and ranks #237,916 among all websites worldwide.