About Wayve
Wayve is a Media & Entertainment company based in London (United Kingdom) founded in 2013, and was acquired by Scoota in August 2017. Cloud based SaaS platform that makes multiscreen advertising. Wayve has raised $455.07 thousand across 3 funding rounds from investors including Mercia and Scoota. The company has 9 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Creatives and Cross-Device. Its legal entity is WAYVE LTD.
Company details
Wayve was founded in 2013 in London, United Kingdom, and operates in the advertising technology sector as a cloud-based SaaS platform. Static advertising assets are transformed into rich, animated HTML5 content through an automated process for mobile and desktop use via wayve.builder. Distribution across devices and platforms is streamlined by wayve.trafficker, which integrates with third-party tracking providers like Google Analytics for real-time engagement data.
- Headquarters London, United Kingdom
- Employees 9
- Stage Acquired
- SectorsMedia & Entertainment
- Website wayveapp.com
- Social LinkedIn X Facebook
- Acquired by Scoota (Aug 2017)
- Legal Name Wayve Ltd
Funding Insights of Wayve
Wayve has successfully raised a total of $455.07K across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $455,070
- Total Rounds 3
- First Round $455,070
(Sep 2015)
- Investors Count 1
All 3 funding rounds of Wayve with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2017 | Seed | – | – | – | |
| Jun 2016 | Seed | – | – | – | |
| Sep 2015 | $455,070 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Wayve
Wayve has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Mercia and Scoota.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management services are provided by Mercia to various clients. | 1982 | mercia.co.uk | ||
DSP solutions are provided for programmatic online advertising campaigns. | 2008 | scoota.com | London, United Kingdom |
Investor details for Wayve
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Wayve
4 dated milestones of Wayve across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Wayve is founded.
- Funding First funding round of $455K.
- Funding Latest funding round, Seed,.
- Exit Acquired by Scoota.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Wayve
Wayve was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Wayve is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Wayve is a funded company, having raised a total of $455.07K across 3 funding rounds to date. The company's 1st funding round was a Seed of $455.07K, raised on Sep 2015.
Wayve has 9 employees.
Wayve was founded in 2013 in London, United Kingdom, and operates in the advertising technology sector as a cloud-based SaaS platform. Static advertising assets are transformed into rich, animated HTML5 content through an automated process for mobile and desktop use via wayve.builder. Distribution across devices and platforms is streamlined by wayve.trafficker, which integrates with third-party tracking providers like Google Analytics for real-time engagement data.
Wayve operates through Wayve Ltd.
Yes. Wayve was acquired by Scoota in August 2017.