Scoota

London, United Kingdom Founded: 2008 • Age: 18 yrs
DSP solutions are provided for programmatic online advertising campaigns.
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About Scoota

Scoota is a company based in London (United Kingdom) founded in 2008 by James Booth.. Scoota has raised $24.15 million across 5 funding rounds from investors including Notion Capital, VentureFounders and ACF Investors. The company has 16 employees as of January 31, 2022. Scoota has completed 1 acquisition, including Wayve. Scoota offers products and services including Scoota DSP, Sentinel Technology, and Creative Toolkit. Scoota operates in a competitive market with competitors including The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others.

  • Headquarter London, United Kingdom
  • Employees 16 as on 31 Jan, 2022
  • Founders James Booth
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Rockabox Media Ltd
  • Date of Incorporation 17 Jan, 2008
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $33.21 K (USD)
    0
    as on Nov 30, 2022
  • Net Profit
    $-4.4 K (USD)
    0
    as on Nov 30, 2022
  • EBITDA
  • Total Equity Funding
    $24.15 M (USD)

    in 5 rounds

  • Latest Funding Round
    $2.48 M (USD), Series A

    May 07, 2020

  • Investors
  • Employee Count
    16

    as on Jan 31, 2022

  • Investments & Acquisitions
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Products & Services of Scoota

Scoota offers a comprehensive portfolio of products and services, including Scoota DSP, Sentinel Technology, and Creative Toolkit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for managing programmatic ad campaigns with high engagement.

System that ensures ad viewability and blocks fraudulent traffic.

Tools for creating and distributing multimedia ad assets.

People of Scoota
Headcount 10-50
Employee Profiles 12
Board Members and Advisors 1
Employee Profiles
People
James Booth
Founder & CEO
People
Simon Booth
CTO
People
Chris Baber
Sr. Account Executive, East
People
Nick White
Developer

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Board Members and Advisors
people
Michael Greenlees
Chairman

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Funding Insights of Scoota

Scoota has successfully raised a total of $24.15M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $2.48 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series A — $2.5M
  • First Round

    (22 Jul 2010)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2020 Amount Series A - Scoota Valuation Notion , VentureFounders
Sep, 2015 Amount Series A - Scoota Valuation

investors

Feb, 2015 Amount Series A - Scoota Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Scoota

Scoota has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Notion Capital, VentureFounders and ACF Investors. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital investment in European business software companies, focusing on early-stage opportunities in London.
Founded Year Domain Location
Tech startups receive investments from this London-based venture capital firm.
Founded Year Domain Location
Venture capital firm focused on angel investments
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Scoota

Scoota has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Wayve. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud based SaaS platform that makes multiscreen advertising
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Scoota

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Scoota Comparisons

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Competitors of Scoota

Scoota operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, AppNexus, Beeswax, Quantcast and Matomy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
DSP software is provided for ad campaign execution across channels.
domain founded_year HQ Location
Programmatic advertising technology platform is provided for online trading.
domain founded_year HQ Location
Custom bidding technology is provided for ad auction buyers.
domain founded_year HQ Location
AI-driven data intelligence is provided for marketing solutions.
domain founded_year HQ Location
Performance marketing solutions are provided for publishers and advertisers.
domain founded_year HQ Location
Omnichannel demand side platform is provided for campaign optimization.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Scoota

Frequently Asked Questions about Scoota

When was Scoota founded?

Scoota was founded in 2008 and raised its 1st funding round 2 years after it was founded.

Where is Scoota located?

Scoota is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Scoota?

James Booth is the current CEO of Scoota. They have also founded this company.

Is Scoota a funded company?

Scoota is a funded company, having raised a total of $24.15M across 5 funding rounds to date. The company's 1st funding round was a Series A of $9.97M, raised on Jul 22, 2010.

How many employees does Scoota have?

As of Jan 31, 2022, the latest employee count at Scoota is 16.

What is the annual revenue of Scoota?

Annual revenue of Scoota is $33.21K as on Nov 30, 2022.

What does Scoota do?

Scoota was founded in 2008 in London, United Kingdom, as an online advertising technology company. A single programmatic platform is operated to enable the creation, measurement, and optimization of advertising campaigns. Ad formats are delivered through open real-time bidding, supported by a dynamic creative optimization engine that allows tailoring of ad messages to specific audiences. Services focus on demand-side platform functionalities for advertisers in the digital marketing sector.

Who are the top competitors of Scoota?

Scoota's top competitors include The Trade Desk, Beeswax and Viant.

What products or services does Scoota offer?

Scoota offers Scoota DSP, Sentinel Technology, and Creative Toolkit.

How many acquisitions has Scoota made?

Scoota has made 1 acquisition, including Wayve.

Who are Scoota's investors?

Scoota has 5 investors. Key investors include Notion Capital, VentureFounders, ACF Investors, Frog Capital, and Fourteen17.

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