About We are the Curators
We are the Curators is a Consumer company based in London (United Kingdom) founded in 2019. It operates as a beef jerky brand established in London since 2019. We are the Curators has raised $3.16 million across 1 funding round from investors including Adjuvo. The company has 4 employees. We are the Curators has completed 1 acquisition, including Cheesies. Its website wearethecurators.com draws about 73 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is CURATORS OF FLAVOUR LTD. Its competitors include Smithfield Foods, Wilde Brands, Island Delight, Made For Drink and Snaffling Pig and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
We are the Curators was founded in 2019 in London, United Kingdom. The company functions as a brand within the food and snack sector, where beef jerky products are developed and marketed. Operations are based in the UK, with distribution facilitated through the domain wearethecurators.com. Emphasis is placed on beef jerky as the core offering, serving consumers in the regional market.
- Headquarters London, United Kingdom
- Employees 4
- SectorsConsumer
- Website category Food and Drink · Beverages
- Website wearethecurators.com
- Social LinkedIn Facebook Instagram
- Legal Name Curators Of Flavour Ltd
- Date of Incorporation 06 Feb, 2017
- Jurisdiction LONDON, ENGLAND
Funding Insights of We are the Curators
We are the Curators has successfully raised a total of $3.16M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.16 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.16M
- Total Rounds 1
- Last Round Seed — $3.16M
- First Round $3.16M
(Jul 2021)
- Investors Count 1
All 1 funding rounds of We are the Curators with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $3.16M | Seed | – | Adjuvo | – |
1 investors in total: 1 institutional.
Investors in We are the Curators
We are the Curators has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Adjuvo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
London-based startups in CleanTech, Manufacturing, and Media sectors are funded. | 2015 | adjuvo.com | London, United Kingdom |
Investor details for We are the Curators
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People of We are the Curators
2 people are tracked at We are the Curators (2 in leadership); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Charlotte Thomas | Head Of Operations | Leadership |
Max Lundy | Co-Founder | Leadership |
Complete people profiles for We are the Curators
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Investments & Acquisitions by We are the Curators
We are the Curators has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Cheesies.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cheese popcorn is produced and marketed as the Cheesies brand. | cheesies.co.uk | London, United Kingdom | 2019 | Jan 2023 | •••• |
Complete acquisition details for We are the Curators
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Timeline of We are the Curators
3 dated milestones of We are the Curators across 4 years, from founding to its latest funding, stage changes and deals.
- Founded We are the Curators is founded.
- Funding First funding round of $3.2M.
- Acquisition Acquires Cheesies.
Competitors of We are the Curators
We are the Curators has 9 listed competitors in our database, 4 of them funded. They include Smithfield Foods, Wilde Brands, Island Delight, Made For Drink and Snaffling Pig, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smithfieldfoods.com | 1936 | Smithfield, United States | – | – | Hog breeding, rearing, processing, and meat supply are managed. | |
| wildebrands.com | 2015 | Boulder, United States | $24.38M | – | Meat snack brand | |
| island-delight.co.uk | 1989 | Birmingham, United Kingdom | – | – | Internet first brand offering snacks | |
| madefordrink.com | 2016 | Maidenhead, United Kingdom | $2.73M | 6 | Premium bar snacks are crafted for pairing with drinks. | |
| snafflingpig.co.uk | 2013 | Reading, United Kingdom | $1.63M | 21 | Pork jerkys are produced and branded by Snaffling Pig. | |
| wehaemeat.com | 2009 | Girvan, United Kingdom | – | 130 | Family-run butchers producing quality meats, burgers, and ready-to-cook meals for retail. | |
| billyfranks.co.uk | 2015 | London, United Kingdom | $228,812 | 2 | Brand of meat jerkys | |
| newworldfoods.com | 1977 | York, United Kingdom | – | – | Brand of meat snacks | |
| meatsnacksgroup.com | 2015 | Milton Keynes, United Kingdom | – | – | Beef snacks are produced and branded by Meatsnacks Group. |
Detailed competitors of We are the Curators
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of We are the Curators
The website of We are the Curators (wearethecurators.com) receives about 73.1K visits a month and ranks #661,805 among all websites worldwide, #1,548 in Beverages.
- Monthly visits73.1K
▲ 33.8% vs previous month
- Unique visitors21.3K
per month
- Global rank#661,805
among all websites
- Category rank#1,548
Food and Drink · Beverages
- Bounce rate70%
- Pages per visit1.8
- Average visit27 sec
- DevicesDesktop 4% · Mobile 96%
Websites whose visitors overlap most with We are the Curators. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| proteinpackage.co.uk | 100% | – | #340,410 | View details | |
| questnutrition.com | 48% | 301.6K | #176,646 | View details | |
| thenewyouplan.com | 35% | – | #665,653 | View details |
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as We are the Curators (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Frequently Asked Questions about We are the Curators
We are the Curators was founded in 2019 and raised its 1st funding round 2 years after it was founded.
We are the Curators is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
We are the Curators is a funded company, having raised a total of $3.16M across 1 funding round to date. The company's 1st funding round was a Seed of $3.16M, raised on Jul 2021.
We are the Curators has 4 employees.
We are the Curators was founded in 2019 in London, United Kingdom. The company functions as a brand within the food and snack sector, where beef jerky products are developed and marketed. Operations are based in the UK, with distribution facilitated through the domain wearethecurators.com. Emphasis is placed on beef jerky as the core offering, serving consumers in the regional market.
We are the Curators's top competitors include Smithfield Foods, Meatsnacks Group and Wilde Brands.
We are the Curators has made 1 acquisition, including Cheesies.
We are the Curators has 1 investor. Key investors include Adjuvo.
We are the Curators operates through Curators Of Flavour Ltd.