About Webtrekk
Webtrekk is a company based in Berlin (Germany) founded in 2003 was acquired by Mapp in April 2019. Webtrekk has raised $35.12 million across 2 funding rounds from investors including Mapp, Deutsche Private Equity and Marlin Equity Partners. The company has 118 employees. Webtrekk has completed 1 acquisition, including DIVOLUTION. Webtrekk offers products and services including Mapp Intelligence, Suite Login, and Q3 Login. Webtrekk operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
- Headquarter Berlin, Germany
- Employees 118
- SectorsTechnology
- Website webtrekk.com
- Social LinkedIn X Facebook
- Acquired by Mapp (Apr 2019)
- Legal Name Webtrekk Gmbh
Products & Services of Webtrekk
Webtrekk offers a comprehensive portfolio of products and services, including Mapp Intelligence, Suite Login, and Q3 Login.
Platform for web analytics and customer engagement insights
Login interface for Mapp Suite services and support
Additional login for Mapp-related tools and documentation
Funding Insights of Webtrekk
Webtrekk has successfully raised a total of $35.12M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $33.84 million completed in June 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.12M
- Total Rounds 2
- Last Round Series C — $33.84M
- First Round $1.28M
(Feb 2009)
- Investors Count 1
All 2 funding rounds of Webtrekk with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | $33.84M | Series C | – | – | |
| Feb 2009 | $1.28M | Series A | – | – | – |
3 investors in total: 3 institutional.
Investors in Webtrekk
Webtrekk has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Mapp, Deutsche Private Equity and Marlin Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | 2007 | dpe.de | Munich, Germany | |
Global private equity investments are managed by the firm. | 2004 | marlinequity.com | Los Angeles, United States | |
Customer engagement and marketing solution for businesses | 1999 | mapp.com | San Diego, United States |
Investor details for Webtrekk
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Investments & Acquisitions by Webtrekk
Webtrekk has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DIVOLUTION.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Web testing platforms and targeting services are provided. | divolution.com | Berlin, Germany | 2005 | Dec 2013 | •••• |
Complete acquisition details for Webtrekk
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Webtrekk
5 dated milestones of Webtrekk across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Webtrekk is founded.
- Funding First funding round of $1.3M.
- Acquisition Acquires DIVOLUTION.
- Funding Latest funding round, Series C, of $33.8M.
- Exit Acquired by Mapp.
Competitors of Webtrekk
Webtrekk operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| capillarytech.com | 2008 | Bengaluru, India | $239.1M | – | AI-powered loyalty management software is offered for enterprises. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| segment.com | 2011 | San Francisco, United States | $283.6M | 450 | Customer data is integrated and collected via cloud-based API platform. | |
| hightouch.com | 2019 | San Francisco, United States | $172.2M | 79 | Cloud based data integration and customer data platform | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| treasuredata.com | 2011 | Mountain View, United States | $300.74M | 116 | Cloud-based customer data platform is used for personalized experiences. | |
| getcensus.com | 2018 | San Francisco, United States | $80.3M | – | Cloud based customer data management platform | |
| sitecore.com | 1999 | Sausalito, United States | $1.23B | – | Cloud-based platform enables digital experience management for marketers. | |
| tealium.com | 2008 | San Diego, United States | $277.45M | 353 | Customer data is managed and orchestrated via a specialized platform. |
Detailed competitors of Webtrekk
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Webtrekk
Websites that share an audience with Webtrekk (webtrekk.com).
Websites whose visitors overlap most with Webtrekk. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| clickz.com | 100% | 142.5K | – | View details | |
| atinternet.com | 96% | – | – | View details | |
backlinkseller.de | backlinkseller.de | 90% | – | – | – |
webworx.de | webworx.de | 90% | – | – | – |
web-analytics-tools.com | web-analytics-tools.com | 83% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Webtrekk
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Latest news on Webtrekk
Complete news archive for Webtrekk
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Webtrekk
10 companies that operate in the same segment as Webtrekk (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Webtrekk
Webtrekk was founded in 2003 and raised its 1st funding round 6 years after it was founded.
Webtrekk is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Webtrekk is a funded company, having raised a total of $35.12M across 2 funding rounds to date. The company's 1st funding round was a Series A of $1.28M, raised on Feb 2009.
Webtrekk has 118 employees.
Webtrekk was founded in 2003 in Berlin, Germany, and operates in the digital analytics sector. Advanced analytics, testing, and website customization solutions are provided through its Digital Intelligence Suite. Consulting services covering strategy, implementation, and training are also available to meet digital needs. Operations extend to offices in China, Italy, Spain, the Netherlands, and the USA, with clients including Tommy Hilfiger, Hugo Boss, and Siemens.
Webtrekk's top competitors include Twilio, Capillary Technologies and Segment.
Webtrekk offers Mapp Intelligence, Suite Login, and Q3 Login.
Webtrekk has made 1 acquisition, including DIVOLUTION.
Webtrekk has 3 investors. Key investors include Mapp, Deutsche Private Equity, and Marlin Equity Partners.
Webtrekk operates through Webtrekk Gmbh.
Yes. Webtrekk was acquired by Mapp in April 2019.