About Mapp
Mapp is a company based in San Diego (United States) founded in 1999 by Kfir Moyal was acquired by KPMG in February 2018. Mapp has raised $13 million across 1 funding round from investors including KPMG and oconnorcapital.ca. Mapp has completed 1 acquisition, including Webtrekk. Mapp offers products and services including Customer Data Platform, Artificial Intelligence, Advanced Personalization, Marketing Automation, and Digital Analytics. Mapp operates in a competitive market with competitors including HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.
- Headquarter San Diego, United States
- Founders Kfir Moyal
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website mapp.com
- Social LinkedIn X Facebook YouTube
- Acquired by KPMG (Feb 2018)
- Legal Name Mapp Digital
Products & Services of Mapp
Mapp offers a comprehensive portfolio of products and services, including Customer Data Platform, Artificial Intelligence, Advanced Personalization, Marketing Automation, and Digital Analytics.
Platform that unifies customer data for actionable insights.
AI tools for predicting customer behavior and optimizing campaigns.
System for creating tailored customer experiences across channels.
Tools to automate and execute cross-channel marketing strategies.
Solution for generating insights from marketing activities data.
Funding Insights of Mapp
Mapp has successfully raised a total of $13M through 1 strategic funding round. The most recent funding activity was a Unspecified round of $13 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13M
- Total Rounds 1
- Last Round Unspecified — $13M
- First Round $13M
(Mar 2025)
- Investors Count 1
All 1 funding rounds of Mapp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $13M | Unspecified | – | oconnorcapital.ca | – |
2 investors in total: 2 institutional.
Investors in Mapp
Mapp has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include KPMG and oconnorcapital.ca.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | oconnorcapital.ca | - | |
Audit, tax, accounting, strategy, and financial advisory services are provided. | 1987 | kpmg.com | London, United Kingdom |
Investor details for Mapp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Mapp
51 people are tracked at Mapp (13 in leadership, 38 in team).
| Name | Role | Group |
|---|---|---|
Kfir Moyal | Co-Founder | Leadership |
Irene Perniciano | Partner Manager | Leadership |
Ajit Bola | Account Director, US | Leadership |
Maurizio Alberti | VP, Sales | Leadership |
Michael Diestelberg | VP, Product & Marketing | Leadership |
Quy Pham | Account Director | Leadership |
Esther Lago Mendez | Associate Director, Partner Marketing | Leadership |
David Westwood | Director, Solution & Implementation Consulting (ne, Us) | Leadership |
Camille Sullivan Deschamps | Director, Content & Communications | Leadership |
Patrick Guidi | Sales Director UK & I | Leadership |
Marco Salerno | Sales Director, Italy - Omnichannel Marketing, Marketing Automation And DMP Presso Mapp Digital | Leadership |
Marlena Plavljanic | Senior Director, Client Technical Services | Leadership |
Paul Stark | Sales Director | Leadership |
Angelika Westphal | Account Executive | Team |
Valerio Mensitieri | Senior Account Executive | Team |
Matthias Beick | Senior Technical Support & Operations Analyst | Team |
Miguel Afonso | Senior Technical Support | Team |
Emilia Selvaggi | Business Development Representative | Team |
Benjamin Dageroth | Product Owner AI | Team |
Thekla V. Plate Stralenheim | Content Marketing Manager | Team |
31 more people are available in the full profile.
Complete people profiles for Mapp
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Investments & Acquisitions by Mapp
Mapp has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Webtrekk.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital intelligence solutions for analytics and website optimization are offered. | webtrekk.com | Berlin, Germany | 2003 | Apr 2019 | •••• |
Complete acquisition details for Mapp
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Competitors of Mapp
Mapp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HubSpot, Constant Contact, Adobe, ActiveCampaign and Freshworks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| constantcontact.com | 1998 | Waltham, United States | $37M | 1,434 | Multi-channel online marketing tools are provided for small businesses. | |
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| freshworks.com | 2010 | San Mateo, United States | $872.56M | 4,400 | Cloud-based business process management suite solutions are delivered. | |
| meltwater.com | 2001 | San Francisco, United States | – | 1 | Cloud-based social media monitoring and analytics are offered for businesses. | |
| integrate.com | 2010 | Phoenix, United States | $60.58M | 293 | Marketing campaigns are managed via a SaaS platform for professionals. | |
| 6sense.com | 2013 | San Francisco, United States | $424.12M | – | Predictive intelligence is delivered for sales and marketing teams. | |
| semrush.com | 2008 | Boston, United States | $40M | 217 | Cloud-based marketing platform for businesses | |
| exacttarget.com | 2000 | Indianapolis, United States | $228.59M | 1,554 | Multichannel marketing automation is delivered via ExactTarget's platform. |
Detailed competitors of Mapp
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Mapp
The website of Mapp (mapp.com) receives about 59.5K visits a month and ranks #568,226 among all websites worldwide, #2,512 in Marketing and Advertising.
- Monthly visits59.5K
▼ 7.3% vs previous month
- Unique visitors26.7K
per month
- Global rank#568,226
among all websites
- Category rank#2,512
Business and Consumer Services · Marketing and Advertising
- Bounce rate37%
- Pages per visit1.7
- Average visit24 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Mapp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
 smartamarketing.wordpress.com | smartamarketing.wordpress.com | 100% | – | #11,138,453 | – |
| eventmarketer.com | 100% | – | #755,657 | View details | |
| liveramp.com | 100% | 170.1K | #217,602 | View details | |
| krows-digital.com | 100% | – | #4,202,667 | View details | |
| synthesio.com | 100% | 4.6K | #4,060,607 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Mapp
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Mapp
Complete news archive for Mapp
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Mapp
10 companies that operate in the same segment as Mapp (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Mapp
Mapp was founded in 1999 and raised its 1st funding round 26 years after it was founded.
Mapp is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Mapp is a funded company, having raised a total of $13M across 1 funding round to date. The company's 1st funding round was a Unspecified of $13M, raised on Mar 2025.
Mapp was founded in 1999 and is headquartered in San Diego, United States. Operations focus on the marketing technology sector, where data aggregation, customer segmentation, campaign design, email marketing, customer intelligence, and cross-channel orchestration are integrated into a single platform. Marketing campaigns are enabled across email, mobile, web, and social media channels, with all data centralized for analysis. Clients such as Argos, flaconi, and JYSK are served through these capabilities.
Mapp's top competitors include HubSpot, Constant Contact and Adobe.
Mapp offers Customer Data Platform, Artificial Intelligence, Advanced Personalization, Marketing Automation, and Digital Analytics.
Mapp has made 1 acquisition, including Webtrekk.
Mapp has 2 investors. Key investors include KPMG, and oconnorcapital.ca.
Mapp operates through Mapp Digital.
Yes. Mapp was acquired by KPMG in February 2018.