About Weetabix
Weetabix is a Consumer company based in Burton Latimer (United Kingdom) founded in 1932, and was acquired by Post Holdings in April 2017. Breakfast cereals are manufactured and branded by Weetabix. The company has 992 employees. Its chief executive, as recorded, is Ken Wood. Its website weetabix.com draws about 34 thousand monthly visits. Weetabix offers products and services including Weetabix Original, Weetabix Banana, Weetabix Chocolate, and Oatibix Original. Its focus areas include Food and Agriculture, Food Processing, Contract Manufacturers and Convenience Food. Its legal entity is WEETABIX LIMITED.
Company details
Founded in 1932, Weetabix is headquartered in Burton Latimer, United Kingdom. Operations are focused on the food sector, where breakfast cereals, particularly wheat-based varieties, are produced and marketed. The company maintains its primary manufacturing facilities in the UK, with products distributed through retail channels. Leadership is held by CEO Ken Wood, overseeing daily activities and strategic direction in the competitive cereal industry.
- Headquarters Burton Latimer, United Kingdom
- Employees 992
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website weetabix.com
- Social LinkedIn X Facebook Instagram
- Acquired by Post Holdings (Apr 2017)
- Legal Name Weetabix Limited
- Date of Incorporation 13 Aug, 1932
- Jurisdiction KETTERING, NORTHAMPTONSHIRE
- Annual Revenue$452.76 M (USD)as on Sep 30, 2021
- EBITDA-$2.93 M (USD)23as on Sep 30, 2021
- InvestorsPost Holdings
& 1 more
- Employee Count992
- Acquired byPost Holdings
(Apr 2017)
Products & Services of Weetabix
Weetabix offers a comprehensive portfolio of products and services, including Weetabix Original, Weetabix Banana, Weetabix Chocolate, and Oatibix Original.
Biscuit-shaped cereal for a healthy breakfast option.
Fruit-flavored cereal promoting nutritious starts.
Chocolate-infused cereal for balanced meals.
Oat cereal variant for dietary variety.
Funding Insights of Weetabix
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Weetabix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Weetabix
Weetabix has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Post Holdings and BPEA EQT.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and real estate investment firm | 1997 | bpeasia.com | Beijing, China | |
Consumer packaged goods are operated across multiple food categories. | 2012 | postholdings.com | St. Louis, United States |
Investor details for Weetabix
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- Complete investor list
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- Investor portfolios
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People of Weetabix
1 people are tracked at Weetabix (1 in leadership); the tracked headcount is 992.
| Name | Role | Group |
|---|---|---|
Ken Wood | CEO | Leadership |
Complete people profiles for Weetabix
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Weetabix
3 dated milestones of Weetabix across 85 years, from founding to its latest funding, stage changes and deals.
- Founded Weetabix is founded.
- Funding First funding round.
- Exit Acquired by Post Holdings.
Web traffic of Weetabix
The website of Weetabix (weetabix.com) receives about 34.3K visits a month and ranks #762,248 among all websites worldwide, #4,830 in Groceries.
- Monthly visits34.3K
▲ 30.2% vs previous month
- Unique visitors9.7K
per month
- Global rank#762,248
among all websites
- Category rank#4,830
Food and Drink · Groceries
- Bounce rate34%
- Pages per visit5.4
- Average visit8 min 02 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Weetabix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
weetabixusa.com | weetabixusa.com | 100% | – | ||
weetabixonthego.co.uk | weetabixonthego.co.uk | 85% | – | ||
weetabixfoodcompany.co.uk | weetabixfoodcompany.co.uk | 77% | #2,252,450 | – | |
| britishcornershop.co.uk | 67% | 180.7K | #162,767 | View details | |
| loblaws.ca | 66% | 1.3M | #35,796 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Weetabix
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food Processing
2 companies that operate in the same segment as Weetabix (Food Processing) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | ||
Subscription-based pet food is delivered via an online platform. | 2016 | Blairgowrie And Rattray, Perth And Kinross, United Kingdom | USD 18.6 M |
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Related news about Weetabix
Complete news archive for Weetabix
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Frequently Asked Questions about Weetabix
Weetabix was founded in 1932 and raised its 1st funding round 83 years after it was founded.
Weetabix is headquartered in Burton Latimer, United Kingdom. It is registered at Burton Latimer, Northamptonshire, United Kingdom.
Ken Wood is the CEO of Weetabix, as recorded in our data.
Weetabix has 992 employees.
Annual revenue of Weetabix is $452.76M as on Sep 30, 2021.
Founded in 1932, Weetabix is headquartered in Burton Latimer, United Kingdom. Operations are focused on the food sector, where breakfast cereals, particularly wheat-based varieties, are produced and marketed. The company maintains its primary manufacturing facilities in the UK, with products distributed through retail channels. Leadership is held by CEO Ken Wood, overseeing daily activities and strategic direction in the competitive cereal industry.
Weetabix offers Weetabix Original, Weetabix Banana, Weetabix Chocolate, and Oatibix Original.
Weetabix has 2 investors. Key investors include Post Holdings, and BPEA EQT.
Weetabix operates through Weetabix Limited.
Yes. Weetabix was acquired by Post Holdings in April 2017.