About Weet-Bix
Weet-Bix is a company based in Australia founded in 1928. It operates as a B2C, and D2C. Weet-Bix offers products and services including Weet-Bix Original, Weet-Bix Bites, Weet-Bix Flavours, Weet-Bix Gluten Free, and Weet-Bix Added Benefits. Weet-Bix operates in a competitive market with competitors including Uncle Toby, PhycoHealth, Small Batch Granola, Diver Foods and Paleo Pure, among others.
- Headquarter Central Coast, Australia
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Sanitarium Health Food Company
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Annual Revenue
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Products & Services of Weet-Bix
Weet-Bix offers a comprehensive portfolio of products and services, including Weet-Bix Original, Weet-Bix Bites, Weet-Bix Flavours, Weet-Bix Gluten Free, and Weet-Bix Added Benefits. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Whole grain cereal for daily breakfast consumption.
Bite-sized cereal option for quick meals.
Flavored variants of whole grain cereals.
Gluten-free cereal for dietary needs.
Cereals with enhanced nutritional features.
Funding Insights of Weet-Bix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Weet-Bix
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Weet-Bix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Weet-Bix Comparisons
Competitors of Weet-Bix
Weet-Bix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Uncle Toby, PhycoHealth, Small Batch Granola, Diver Foods and Paleo Pure, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Oats are manufactured and branded by Uncle Toby in Australia.
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Nutritional snacks and skin care products are manufactured in Australia.
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Granola and bark products are produced by Small Batch brand.
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| domain | founded_year | HQ Location |
Breakfast cereals are offered by an internet-first brand in Australia.
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| domain | founded_year | HQ Location |
Online retailer of grain-free, paleo, keto, and vegan functional food products.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Weet-Bix
When was Weet-Bix founded?
Weet-Bix was founded in 1928.
Where is Weet-Bix located?
Weet-Bix is headquartered in Australia. It is registered at New South Wales, Australia.
What does Weet-Bix do?
Sanitarium Health Food Company produces and sells Weet-Bix branded breakfast cereals, including original, flavored, and gluten-free variants. They operate through an online platform offering products, recipes, and nutritional advice. Based in Berkeley Vale, NSW, Australia, the company focuses on whole grain options for everyday consumers seeking healthy breakfast choices. They also provide merchandise and engage in community health initiatives.
Who are the top competitors of Weet-Bix?
Weet-Bix's top competitors include Uncle Toby, Small Batch Granola and PhycoHealth.
What products or services does Weet-Bix offer?
Weet-Bix offers Weet-Bix Original, Weet-Bix Bites, Weet-Bix Flavours, Weet-Bix Gluten Free, and Weet-Bix Added Benefits.