About Western Financial Group
Western Financial Group is a Financial Services company based in High River (Canada) founded in 1996, and was acquired by Wawanesa Insurance in February 2017. Insurance policies are underwritten and distributed in Canada. Western Financial Group has completed 6 acquisitions, including Axion Insurance, EGM Insurance and HED Courtier en Assurance. Its website westernfinancialgroup.ca draws about 57 thousand monthly visits. Western Financial Group offers products and services including Home Insurance, Car Insurance, Business Insurance, Life Insurance, and Travel Insurance. Its focus areas include Insurance Carriers and Diversified. Its competitors include Sun Life Financial, The Co-operators and Equitable.
Company details
Western Financial Group was established in 1996 in High River, Canada, as an insurance carrier. Operations are centered on providing personal and commercial insurance products within the Canadian market. Services include property, casualty, and liability coverage, with distribution handled through a network of brokers and agents. The company maintains its headquarters in Alberta, serving clients across various provinces with standard underwriting practices.
- Headquarters High River, Canada
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website westernfinancialgroup.ca
- Social LinkedIn X Facebook
- Acquired by Wawanesa Insurance (Feb 2017)
- Investors
- Investments & AcquisitionsAxion Insurance
& 5 more
- Acquired byWawanesa Insurance
(Feb 2017)
Products & Services of Western Financial Group
Western Financial Group offers a comprehensive portfolio of products and services, including Home Insurance, Car Insurance, Business Insurance, Life Insurance, and Travel Insurance.
Coverage for homes against damage, theft, and liability risks.
Protection for automobiles against accidents and third-party claims.
Policies for businesses covering liability and property losses.
Financial protection for families in case of death or disability.
Coverage for trips including medical emergencies and trip cancellations.
Investors in Western Financial Group
Western Financial Group has secured backing from 1 investor. Prominent investors backing the company include Wawanesa Insurance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mutual property and casualty insurance is provided to policyholders. | 1896 | wawanesa.com | San Diego, United States |
Investor details for Western Financial Group
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People of Western Financial Group
6 people are tracked at Western Financial Group (6 in leadership).
| Name | Role | Group |
|---|---|---|
Lisa Colangelo | Chief Customer Experience Officer | Leadership |
Craig Kozlowski | Chief Information Officer | Leadership |
Kristy Rachkowski | Chief People & Culture Officer | Leadership |
Kenny Nicholls | President & CEO | Leadership |
Nancy Green-Bolton | Chief Financial & Risk Officer | Leadership |
Grant Ostir | Chief Growth Officer | Leadership |
Complete people profiles for Western Financial Group
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Investments & Acquisitions by Western Financial Group
Western Financial Group has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Axion Insurance, EGM Insurance and HED Courtier en Assurance.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of personal & commercial insurance services | huestis.ca | Fredericton, Canada | 1966 | Jun 2023 | •••• | |
Life, business, and travel insurance products are distributed across Canada. | sadlerin.com | Edmonton, Canada | 1936 | Oct 2022 | •••• | |
Provider of auto, home, travel & life insurance services | wiesnerinsurance.com | Brampton, Canada | 1982 | Jan 2022 | •••• | |
Provider of insurance brokerage services for personal, commercial, and specialized insurance needs | egminsurance.com | Pembroke, Canada | 1942 | Jun 2019 | •••• | |
Motorcycle, car, travel, home, and commercial insurance services are offered. | axioninsurance.ca | Richmond Hill, Canada | 1990 | Jun 2018 | •••• | |
Commercial and collective insurance services are provided to businesses. | hedinc.com | Quebec, Canada | 1996 | Oct 2009 | •••• |
Complete acquisition details for Western Financial Group
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Timeline of Western Financial Group
8 dated milestones of Western Financial Group across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Western Financial Group is founded.
- Acquisition Acquires HED Courtier en Assurance.
- Exit Acquired by Wawanesa Insurance.
- Acquisition Acquires Axion Insurance.
- Acquisition Acquires EGM Insurance.
- Acquisition Acquires Wiesner Insurance.
- Acquisition Acquires Sadler Insurance.
- Acquisition Acquires Huestis Insurance Group.
Competitors of Western Financial Group
Western Financial Group has 3 listed competitors in our database. They include Sun Life Financial, The Co-operators and Equitable.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sunlife.com | 1865 | Toronto, Canada | 32,002 | Insurance and asset management services are offered to diverse clients. | ||
| cooperators.ca | 1945 | Guelph, Canada | Diversified insurance services are offered across Canada. | |||
| equitable.ca | 1920 | Waterloo, Canada | Mutual life insurance is provided to clients across Canada. |
Detailed competitors of Western Financial Group
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Web traffic of Western Financial Group
The website of Western Financial Group (westernfinancialgroup.ca) receives about 56.6K visits a month.
- Monthly visits56.6K
▲ 82.2% vs previous month
Websites whose visitors overlap most with Western Financial Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
palcanada.com | palcanada.com | 100% | #1,205,380 | – | |
thepersonal.com | thepersonal.com | 98% | #116,129 | – | |
employerd.com | employerd.com | 98% | #503,683 | – | |
| moneymart.ca | 89% | 248.4K | #153,707 | View details | |
edwardjones.ca | edwardjones.ca | 89% | #82,726 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Western Financial Group
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Related news about Western Financial Group
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Frequently Asked Questions about Western Financial Group
Western Financial Group was founded in 1996.
Western Financial Group is headquartered in High River, Canada. It is registered at High River, Alberta, Canada.
Western Financial Group was established in 1996 in High River, Canada, as an insurance carrier. Operations are centered on providing personal and commercial insurance products within the Canadian market. Services include property, casualty, and liability coverage, with distribution handled through a network of brokers and agents. The company maintains its headquarters in Alberta, serving clients across various provinces with standard underwriting practices.
Western Financial Group's top competitors include Sun Life Financial, The Co-operators and Equitable.
Western Financial Group offers Home Insurance, Car Insurance, Business Insurance, Life Insurance, and Travel Insurance.
Western Financial Group has made 6 acquisitions, including Axion Insurance, EGM Insurance, and HED Courtier en Assurance.
Western Financial Group has 1 investor. Key investors include Wawanesa Insurance.
Yes. Western Financial Group was acquired by Wawanesa Insurance in February 2017.