About Westland Insurance
Westland Insurance is a Financial Services company based in Surrey (Canada) founded in 1980 by Jeff Wubs, and was acquired by BroadStreet Partners in May 2023. Provider of insurance brokerage services for auto, home, property and casualty, and business sectors. The company has 905 employees. Westland Insurance has completed 75 acquisitions, including AGI Insurance, Alberta Best Insurance and Andrew Agencies. Its website westlandinsurance.ca draws about 114 thousand monthly visits. Its focus areas include FinTech, Insurance IT, Insurance Policy Solutions and Software for Insurance Intermediaries.
Company details
Westland Insurance was founded in 1980 in Surrey, Canada, as a provider of brokerage services in the insurance sector. Operations focus on auto, home, property, casualty, and business coverage. Services are extended to clients across these areas, supporting risk management and policy placement. The company maintains a presence in the Canadian market, handling diverse insurance needs for individuals and businesses.
- Headquarters Surrey, Canada
- Employees 905
- Founders Jeff Wubs
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website westlandinsurance.ca
- Social LinkedIn X Facebook
- Acquired by BroadStreet Partners (May 2023)
- InvestorsBlackstone
& 2 more
- Employee Count905
- Investments & AcquisitionsAGI Insurance
& 74 more
- Acquired byBroadStreet Partners
(May 2023)
Funding Insights of Westland Insurance
- Total Rounds 3
- Investors Count 3
All 3 funding rounds of Westland Insurance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | Unspecified | – | BroadStreet Partners, Ontario Teachers' Pension Plan | – | |
| Jan 2022 | $200M | Debt – Conventional | – | – | |
| Jan 2021 | Unspecified | – | Blackstone | – |
3 investors in total: 3 institutional.
Investors in Westland Insurance
Westland Insurance has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Blackstone, BroadStreet Partners and Ontario Teachers' Pension Plan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
Co-ownership investments are provided to independent insurance agencies. | 2001 | broadstreetcorp.com | Columbus, United States | |
Pension funds focused on multiple sectors | 1990 | otpp.com | Toronto, Canada |
Investor details for Westland Insurance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Westland Insurance
78 people are tracked at Westland Insurance (26 in leadership, 3 in board & advisors, 49 in team); the tracked headcount is 905.
| Name | Role | Group |
|---|---|---|
Jeff Wubs | Founder | Leadership |
Caroline Rumel | Senior Director, People & Performance | Leadership |
Shelly Maurer | Director, Operations | Leadership |
Reggie Mueller Bba | Director, Retail Sales | Leadership |
Alroy Chan | Vice President, Mergers & Acquisitions | Leadership |
Jacqueline Carey | Director, Small Business, Atlantic | Leadership |
Kanaris Paraskevopoulos | Chief Information Officer | Leadership |
Jamie Lyons | President & CEO | Leadership |
Keri Fraser | Chief People Officer | Leadership |
Sean Morrow | Vice President, National Commercial Sales Strategy And Regional Leader (quebec) | Leadership |
Derek Henneberry | Director Of Commercial Sales | Leadership |
Patti Gibson | Vice President, B.c. Retail | Leadership |
Jason Wubs | Head, M&A & Strategic Initiatives | Leadership |
Greg Peck | Vice President, Sales | Leadership |
Timothy Branson | Director, Regional Sales, Quebec & Atlantic Canada | Leadership |
Mary Iannone Fcip Crm | Director, IT Business Solutions | Leadership |
Emily Avery-Graves | Director Commercial - Eastern Ontario | Leadership |
Shannon Turner | Sales Director | Leadership |
Farzaneh Asghari | Director, IT Business Solutions | Leadership |
Anthea Smith | Vice President Of Underwriting | Leadership |
58 more people are available in the full profile.
Complete people profiles for Westland Insurance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Westland Insurance
Westland Insurance has strategically engaged in corporate development activities, having acquired 75 companies. Notable acquisitions include AGI Insurance, Alberta Best Insurance and Andrew Agencies.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Insurance brokerage and motor license issuer that provides a range of insurance products and services to individuals and businesses | loewenagencies.com | Canada | 2008 | Mar 2025 | •••• | |
Insurance provider offering personalized insurance solutions for individuals, including medical, commercial, and personal insurance products | mspinsurance.ca | Mississauga, Canada | 1999 | Nov 2024 | •••• | |
Personalized insurance coverage is provided for individuals and businesses. | smithinsuranceservice.com | Fort Saskatchewan, Canada | 1958 | Aug 2024 | •••• | |
Home, auto, and commercial insurance services are offered in Alberta. | albertabest.com | Edmonton, Canada | 1999 | Jul 2024 | •••• | |
Excellloydminster is based in Canada with a .ca domain. | excellloydminster.ca | Canada | 0 | Jul 2024 | •••• | |
Full-service property and casualty insurance brokerage services are provided. | mbutlerinsurance.com | Niagara Falls, Canada | 1991 | Jun 2024 | •••• | |
Provider of specialized insurance products for various industries including oil & gas and welders | canadianspecialrisks.com | Athabasca, Canada | 2012 | Jun 2024 | •••• | |
Provider of employee benefits solutions, specializing in employee benefit plans and group insurance for businesses and not-for-profit organizations | dupuislangen.com | Richmond, Canada | 1985 | May 2024 | •••• | |
Insurance management solution for individuals and businesses | prairievilla.com | Grande Prairie, Canada | 1973 | Jan 2024 | •••• | |
Insurance brokerage firm providing a range of insurance services and solutions | dyberginsurance.com | Edmonton, Canada | 1953 | Jan 2024 | •••• |
Complete acquisition details for Westland Insurance
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Westland Insurance
14 dated milestones of Westland Insurance across 45 years, from founding to its latest funding, stage changes and deals.
- Founded Westland Insurance is founded.
- Funding First funding round.
- Funding Latest funding round, Unspecified,.
- Exit Acquired by BroadStreet Partners.
- Acquisition Acquires Prairie Villa Insurance.
- Acquisition Acquires Dyberg Insurance.
- Acquisition Acquires Dupuis Langen Group.
- Acquisition Acquires Canadian Special Risks.
- Acquisition Acquires M. Butler Insurance Brokers.
- Acquisition Acquires Excellloydminster.
- Acquisition Acquires Alberta Best Insurance.
- Acquisition Acquires Smith Insurance Service.
- Acquisition Acquires Mitchell Sandham Pastor.
- Acquisition Acquires Loewen Agencies Ltd..
Web traffic of Westland Insurance
The website of Westland Insurance (westlandinsurance.ca) receives about 114.1K visits a month and ranks #347,029 among all websites worldwide, #1,802 in Insurance.
- Monthly visits114.1K
▲ 30.3% vs previous month
- Unique visitors53.6K
per month
- Global rank#347,029
among all websites
- Category rank#1,802
Finance · Insurance
- Bounce rate38%
- Pages per visit3.6
- Average visit1 min 27 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Westland Insurance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tdinsurance.com | 100% | 1.3M | #41,830 | View details | |
| brokerlink.ca | 93% | #253,033 | View details | ||
| icbc.com | 88% | #26,494 | View details | ||
| cooperators.ca | 86% | 567.4K | #65,587 | View details | |
| lowestrates.ca | 86% | 159.8K | #188,452 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Westland Insurance
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- 40 similar websites
- Audience overlap
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Related news about Westland Insurance
Complete news archive for Westland Insurance
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Frequently Asked Questions about Westland Insurance
Westland Insurance was founded in 1980 and raised its 1st funding round 41 years after it was founded.
Westland Insurance is headquartered in Surrey, Canada. It is registered at Surrey, British Columbia, Canada.
Westland Insurance has 905 employees.
Westland Insurance was founded in 1980 in Surrey, Canada, as a provider of brokerage services in the insurance sector. Operations focus on auto, home, property, casualty, and business coverage. Services are extended to clients across these areas, supporting risk management and policy placement. The company maintains a presence in the Canadian market, handling diverse insurance needs for individuals and businesses.
Westland Insurance has made 75 acquisitions, including AGI Insurance, Alberta Best Insurance, and Andrew Agencies.
Westland Insurance has 3 investors. Key investors include Blackstone, BroadStreet Partners, and Ontario Teachers' Pension Plan.
Yes. Westland Insurance was acquired by BroadStreet Partners in May 2023.
The website of Westland Insurance receives about 114 thousand visits a month and ranks #347,029 among all websites worldwide.