About WhatUsersDo
WhatUsersDo is a company based in London (United Kingdom) founded in 2008 was acquired by UserZoom in January 2018.. WhatUsersDo has raised $245.74 thousand across 1 funding round from investors including UserZoom and Northstar Ventures. WhatUsersDo offers products and services including UserTesting Platform and UserZoom. WhatUsersDo operates in a competitive market with competitors including User Testing, UserZoom, Pulse Labs, Maze and Fable, among others.
- Headquarter London, United Kingdom
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Whatusersdo Limited
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Products & Services of WhatUsersDo
WhatUsersDo offers a comprehensive portfolio of products and services, including UserTesting Platform and UserZoom. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables remote testing and feedback collection for digital designs
Facilitates comprehensive user insight gathering and analysis
Funding Insights of WhatUsersDo
WhatUsersDo has successfully raised a total of $245.74K through 1 strategic funding round. The most recent funding activity was a Seed round of $245.74 thousand completed in August 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $245,740
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First Round
First Round
(30 Aug 2011)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2011 | Amount | Seed - WhatUsersDo | Valuation |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in WhatUsersDo
WhatUsersDo has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include UserZoom and Northstar Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investments are made in UK companies across diverse sectors.
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Cloud-based platform for user experience research and testing is utilized.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by WhatUsersDo
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - WhatUsersDo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Whatusersdo Comparisons
Competitors of WhatUsersDo
WhatUsersDo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as User Testing, UserZoom, Pulse Labs, Maze and Fable, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Automated usability testing and feedback for mobile experiences is provided.
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| domain | founded_year | HQ Location |
Cloud-based platform for user experience research and testing is utilized.
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Provider of testing platform for voice applications
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Maze is recognized as a user research platform for product teams.
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Cloud-based usability testing is enabled by accessibility experts with disabilities.
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Online survey and form creation tools are provided by Usabilla.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about WhatUsersDo
When was WhatUsersDo founded?
WhatUsersDo was founded in 2008 and raised its 1st funding round 3 years after it was founded.
Where is WhatUsersDo located?
WhatUsersDo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is WhatUsersDo a funded company?
WhatUsersDo is a funded company, having raised a total of $245.74K across 1 funding round to date. The company's 1st funding round was a Seed of $245.74K, raised on Aug 30, 2011.
What does WhatUsersDo do?
WhatUsersDo provides a solution for usability testing. It allows setting tasks for users to complete the testing of website, prototype, and app. Test participants can be selected based on the chosen criteria like age, gender, device, etc. It allows viewing the video recordings of users completing the tasks. It provides the most popular pricing from 600 Euros per month billed annually. Currys, Nectar, TUI Travel Plc, Slendertone, Dixons, BT, NPower, Schuh, etc are few of its customers.
Who are the top competitors of WhatUsersDo?
WhatUsersDo's top competitors include User Testing, UserZoom and Pulse Labs.
What products or services does WhatUsersDo offer?
WhatUsersDo offers UserTesting Platform and UserZoom.
Who are WhatUsersDo's investors?
WhatUsersDo has 2 investors. Key investors include UserZoom, and Northstar Ventures.
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