About White Away
White Away is a Consumer company based in Risskov (Denmark) founded in 2003. Hard appliances and kitchenware are supplied online in Scandinavia. White Away has raised $68.26 million across 8 funding rounds from investors including eEquity. The company has 246 employees. White Away has completed 1 acquisition, including Tretti. White Away was last valued at $23.35 million in October 2020. Its website whiteaway.com draws about 314 thousand monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Home Appliances.
Company details
White Away is a young and ambitious e-commerce company in rapid development. It is Scandinavias largest supplier of hard appliances online. White Away is part of the White Away Group, which owns a number of online appliance shops and franchise chain Skousen, who is one of the largest white goods retailers. White Away Group, which started from scratch in 2007, currently has 110 employees and is based at Western Beach Allé 54 in Risskov near Aarhus C
- Headquarters Risskov, Denmark
- Employees 246
- Stage Minicorn
- SectorsConsumer
- Website category Home and Garden
- Website whiteaway.com
- Social LinkedIn X Facebook
Funding Insights of White Away
White Away has successfully raised a total of $68.26M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $34.26 thousand completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $68.26M
- Total Rounds 8
- Last Round Series C — $34,262
- First Round $6.5M
(Apr 2004)
- Investors Count 1
All 8 funding rounds of White Away with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Valuation | Stage |
|---|---|---|
| Oct 2020 | $23.35M | •••••••• |
| May 2020 | $4.07M | •••••••• |
| Aug 2012 | $••••• | •••••••• |
Full valuation and stage history of White Away
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Last known valuation $23.35M (Oct 2020). 1 investors in total: 1 institutional.
Investors in White Away
White Away has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include eEquity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech sectors are invested in by eEquity venture capital firm. | eequity.se | Stockholm, Sweden |
Investor details for White Away
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People of White Away
1 people are tracked at White Away (1 in leadership); the tracked headcount is 246.
| Name | Role | Group |
|---|---|---|
Jon Tophøj Kristensen | Executive Director | Leadership |
Complete people profiles for White Away
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Investments & Acquisitions by White Away
White Away has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tretti.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
White goods and household appliances are sold online by Tretti. | tretti.se | Stockholm, Sweden | 2005 | Jun 2016 | $21.33M |
Complete acquisition details for White Away
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Timeline of White Away
5 dated milestones of White Away across 17 years, from founding to its latest funding, stage changes and deals.
- Founded White Away is founded.
- Funding First funding round of $6.5M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Tretti.
- Funding Latest funding round, Series C, of $34K.
Web traffic of White Away
The website of White Away (whiteaway.com) receives about 314.4K visits a month and ranks #165,162 among all websites worldwide, #2,316 in Home and Garden.
- Monthly visits314.4K
▲ 10.2% vs previous month
- Unique visitors175K
per month
- Global rank#165,162
among all websites
- Category rank#2,316
Home and Garden · Home and Garden
- Bounce rate45%
- Pages per visit2.3
- Average visit1 min 10 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with White Away. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
skousen.dk | skousen.dk | 100% | #80,577 | – | |
lavprishvidevarer.dk | lavprishvidevarer.dk | 75% | #910,164 | – | |
punkt1.dk | punkt1.dk | 71% | #221,415 | – | |
bosch-home.dk | bosch-home.dk | 60% | #500,476 | – | |
elsalg.dk | elsalg.dk | 57% | #426,115 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for White Away
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- 40 similar websites
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Frequently Asked Questions about White Away
White Away was founded in 2003 and raised its 1st funding round 1 year after it was founded.
White Away is headquartered in Risskov, Denmark. It is registered at Risskov, Central Denmark Region, Denmark.
White Away is a funded company, having raised a total of $68.26M across 8 funding rounds to date. The company's 1st funding round was a Series B of $6.5M, raised on Apr 2004.
White Away has 246 employees.
Annual revenue of White Away is $340.25M as on Jul 31, 2022.
White Away is a young and ambitious e-commerce company in rapid development. It is Scandinavias largest supplier of hard appliances online. White Away is part of the White Away Group, which owns a number of online appliance shops and franchise chain Skousen, who is one of the largest white goods retailers. White Away Group, which started from scratch in 2007, currently has 110 employees and is based at Western Beach Allé 54 in Risskov near Aarhus C.
White Away has made 1 acquisition, including Tretti.
White Away has 1 investor. Key investors include eEquity.
The valuation of White Away is $23.35M as of Oct 2020.
The website of White Away receives about 314 thousand visits a month and ranks #165,162 among all websites worldwide.