About Tretti
Tretti.se is an online retailer of white goods and household appliances selling products like dishwashers, freezers, microwaves, cookers, furnaces etc. They also sell personal care appliances like grooming devices, electric toothbrushes, baby monitors, blood pressure monitors etc. Tretti was publicly listed in 2005 and were acquired by Qliro Group in 2011 who then sold it to current owner WhiteAway in June 2016. As per Qliro group, Trettis 2015 net sales is 89M USD with EBITDA of 520k USD.
- Headquarter Stockholm, Sweden
- SectorsConsumer
- Website category Home and Garden
- Website tretti.se
- Social LinkedIn X Facebook
- Acquired by White Away (Jun 2016)
- Legal Name Tretti Ab
- Investors
- Acquired byWhite Away
(Jun 2016)
Investors in Tretti
Tretti has secured backing from 1 investor. Prominent investors backing the company include White Away.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Hard appliances and kitchenware are supplied online in Scandinavia. | 2003 | whiteaway.com | Risskov, Denmark |
Investor details for Tretti
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Tretti
2 dated milestones of Tretti across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Tretti is founded.
- Exit Acquired by White Away.
Web traffic of Tretti
The website of Tretti (tretti.se) receives about 366K visits a month and ranks #115,500 among all websites worldwide, #1,513 in Home and Garden.
- Monthly visits366K
▼ 20% vs previous month
- Unique visitors248K
per month
- Global rank#115,500
among all websites
- Category rank#1,513
Home and Garden · Home and Garden
- Bounce rate53%
- Pages per visit2.3
- Average visit2 min 02 sec
- DevicesDesktop 24% Β· Mobile 76%
Websites whose visitors overlap most with Tretti. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
whiteaway.se | whiteaway.se | 100% | – | #318,445 | β |
| bygghemma.se | 87% | 1.6M | #37,484 | View details | |
elon.se | elon.se | 84% | – | #72,454 | β |
jula.se | jula.se | 80% | – | #10,448 | β |
| vitvaruexperten.com | 79% | 38.3K | #518,311 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Tretti
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Tretti
Complete news archive for Tretti
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Tretti
10 companies that operate in the same segment as Tretti (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Tretti
Tretti was founded in 2005.
Tretti is headquartered in Stockholm, Sweden.
Tretti.se is an online retailer of white goods and household appliances selling products like dishwashers, freezers, microwaves, cookers, furnaces etc. They also sell personal care appliances like grooming devices, electric toothbrushes, baby monitors, blood pressure monitors etc. Tretti was publicly listed in 2005 and were acquired by Qliro Group in 2011 who then sold it to current owner WhiteAway in June 2016. As per Qliro group, Trettis 2015 net sales is 89M USD with EBITDA of 520k USD.
Tretti has 1 investor. Key investors include White Away.
Tretti operates through Tretti Ab.
Yes. Tretti was acquired by White Away in June 2016.
The website of Tretti receives about 366 thousand visits a month and ranks #115,500 among all websites worldwide.

