About Whole Kids
Whole Kids is a company based in Melbourne (Australia) founded in 2005 was acquired by Tempo in October 2023.. Whole Kids has raised $1.74 million across 2 funding rounds from investors including Kate Morris, Casey Ellis and George McEncroe. Whole Kids offers products and services including Meltaway Drops, Little Stars Cereal, Teething Wafer, and Smoothie Drops. Whole Kids operates in a competitive market with competitors including Bubs, Precious Belly, Nurture Source, Optivance and Milky Mumma, among others.
- Headquarter Melbourne, Australia
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.74 M (USD)
in 2 rounds
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Latest Funding Round
$1.2 M (USD), Seed
Nov 26, 2021
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Investors
Tempo Global
& 3 more
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Employee Count
Employee Count
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Acquired by
Tempo
(Oct 25, 2023)
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Products & Services of Whole Kids
Whole Kids offers a comprehensive portfolio of products and services, including Meltaway Drops, Little Stars Cereal, Teething Wafer, and Smoothie Drops. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic drops for babies and toddlers with natural flavors
Nutritious cereal for children using organic ingredients
Easy-to-eat wafers for teething infants
Fruit-based drops for healthy toddler snacks
Funding Insights of Whole Kids
Whole Kids has successfully raised a total of $1.74M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.2 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.2M
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First Round
First Round
(28 Oct 2020)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2021 | Amount | Seed - Whole Kids | Valuation |
investors |
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| Oct, 2020 | Amount | Seed - Whole Kids | Valuation | Kate Morris , Casey Ellis |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Whole Kids
Whole Kids has secured backing from 4 investors, including angel investors. Prominent investors backing the company include Kate Morris, Casey Ellis and George McEncroe. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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KM
Kate Morris |
Co-founder of Nykaa, leading beauty platform, active angel investor in India.
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Founded Year | Domain | Location |
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CE
Casey Ellis |
Founder of Bugcrowd, cybersecurity expert, active angel investor in tech startups.
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Founded Year | Domain | Location |
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GM
George McEncroe |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Whole Kids
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Whole Kids
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Whole Kids Comparisons
Competitors of Whole Kids
Whole Kids operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bubs, Precious Belly, Nurture Source, Optivance and Milky Mumma, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Infant formula and organic baby food products are manufactured.
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| domain | founded_year | HQ Location |
Online retailer and brand offering high-quality organic baby food products.
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| domain | founded_year | HQ Location |
Online store for Australian natural skincare products for everyday, problematic, and sensitive skin.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering specialized food products for mothers and babies.
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| domain | founded_year | HQ Location |
Specializes in gluten-free nutrition products for healthcare needs.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Whole Kids
Frequently Asked Questions about Whole Kids
When was Whole Kids founded?
Whole Kids was founded in 2005 and raised its 1st funding round 15 years after it was founded.
Where is Whole Kids located?
Whole Kids is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Is Whole Kids a funded company?
Whole Kids is a funded company, having raised a total of $1.74M across 2 funding rounds to date. The company's 1st funding round was a Seed of $540K, raised on Oct 28, 2020.
What does Whole Kids do?
Whole Kids was founded in 2005 in Melbourne, Australia, and operates within the organic food sector focused on childrens snacks. A range of products, including biscuits, corn chips, dried fruits, juice, popcorn, rice crackers, and puffs, is manufactured. These items are formulated to be additive-free, allergen-friendly, and devoid of artificial colors, flavors, or preservatives. Distribution occurs primarily through online channels.
Who are the top competitors of Whole Kids?
Whole Kids's top competitors include Bubs, Precious Belly and Nurture Source.
What products or services does Whole Kids offer?
Whole Kids offers Meltaway Drops, Little Stars Cereal, Teething Wafer, and Smoothie Drops.
Who are Whole Kids's investors?
Whole Kids has 4 investors. Key investors include Kate Morris, Casey Ellis, George McEncroe, and Tempo Global.