About Whooo's Reading
Whooo's Reading is an Education company based in San Diego (United States) founded in 2012 by Hayley Brooks, Raphael Menko, and Greg Sherrid, and was acquired by Savvas in March 2023. SaaS-based platform providing reading and writing skill development solutions. Its chief executive, as recorded, is Raphael Menko. Its website whooosreading.org draws about 20 thousand monthly visits. Its focus areas include EdTech, K-12 EdTech, B2B2C Learning Solutions and Writing Proficiency. Its competitors include NoRedInk, WriteLab and Writable; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 in San Diego, United States, Whooos Reading operates as a SaaS platform in the education technology sector. Reading and writing skill development is facilitated for students through quiz-based questions, while personalized feedback is delivered by teachers. Performance insights are provided to educators to track student progress. The service supports classroom integration across various educational levels.
- Headquarters San Diego, United States
- Founders Hayley Brooks, Raphael Menko, Greg Sherrid
- Stage Acquired
- SectorsEducation
- Email••••••••
- Website whooosreading.org
- Social LinkedIn X Facebook
- Acquired by Savvas (Mar 2023)
- Latest Funding Round$275.84K (USD), Grant
Feb 2021
- InvestorsSavvas Learning Company
& 1 more
- Acquired bySavvas
(Mar 2023)
Funding Insights of Whooo's Reading
- Total Rounds 1
- Last Round Grant — $275,844
- First Round $275,844
(Feb 2021)
- Investors Count 1
All 1 funding rounds of Whooos Reading with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $275,844 | Grant | – | – |
2 investors in total: 2 institutional.
Investors in Whooo's Reading
Whooo's Reading has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Savvas Learning Company and America’s Seed Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund backed by the US Government | seedfund.nsf.gov | Alexandria, United States | ||
After-school educational programs are provided to students by Savvas. | 2018 | savvas.com | Paramus, United States |
Investor details for Whooos Reading
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People of Whooo's Reading
17 people are tracked at Whooo's Reading (3 in leadership, 14 in board & advisors).
| Name | Role | Group |
|---|---|---|
Hayley Brooks | Co-Founder | Leadership |
Raphael Menko | Co-Founder & CEO | Leadership |
Greg Sherrid | Co-Founder | Leadership |
Lorie Barber | Teacher Advisory Board Member | Board & advisors |
Hilary Cuevas-Balanon | Teacher Advisory Board Member | Board & advisors |
Janice Jones | Teacher Advisory Board Member | Board & advisors |
Amy Talvac | Teacher Advisory Board Member | Board & advisors |
Dan Farley | Advisor | Board & advisors |
Derrick Higgins | Advisor | Board & advisors |
Amanda Hallman | Teacher Advisory Board Member | Board & advisors |
Alysa Pepperman | Teacher Advisory Board Member | Board & advisors |
Leigh Madger | Teacher Advisory Board Member | Board & advisors |
Mason Roulston | Teacher Advisory Board Member | Board & advisors |
Traci Becker | Teacher Advisory Board Member | Board & advisors |
Shelly Palmer | Teacher Advisory Board Member | Board & advisors |
Kim Masiello | Teacher Advisory Board Member | Board & advisors |
Natasha Von Klinger | Teacher Advisory Board Member | Board & advisors |
Complete people profiles for Whooo's Reading
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Whooo's Reading
3 dated milestones of Whooo's Reading across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Whooo's Reading is founded.
- Funding First funding round of $276K.
- Exit Acquired by Savvas.
Competitors of Whooo's Reading
Whooo's Reading has 3 listed competitors in our database, 3 of them funded. They include NoRedInk, WriteLab and Writable.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| noredink.com | 2012 | San Francisco, United States | $58.16M | Grammar and writing skills are enhanced by a web-based platform. | ||
| writelab.com | 2013 | Berkeley, United States | $3.12M | 8 | Writing feedback is provided by a browser-based analysis tool. | |
| writable.com | 2016 | Palo Alto, United States | $3.2M | 15 | Writing practice tools are offered for grades 3-12 students. |
Detailed competitors of Whooos Reading
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Whooo's Reading
The website of Whooo's Reading (whooosreading.org) receives about 20K visits a month.
- Monthly visits20K
▼ 37.2% vs previous month
Websites whose visitors overlap most with Whooo's Reading. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| clever.com | 100% | 120.1M | #502 | View details | |
| amplify.com | 97% | 21.3M | #1,971 | View details | |
webmail.mcpsmd.org | webmail.mcpsmd.org | 96% | – | ||
| noredink.com | 94% | 2.4M | #16,287 | View details | |
sightandsoundreading.com | sightandsoundreading.com | 87% | #3,778,671 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Whooo's Reading
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Education Technology Platforms
3 companies that operate in the same segment as Whooo's Reading (Education Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M |
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Related news about Whooo's Reading
Complete news archive for Whooos Reading
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Frequently Asked Questions about Whooo's Reading
Whooo's Reading was founded in 2012 and raised its 1st funding round 9 years after it was founded.
Whooo's Reading is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Raphael Menko is the CEO of Whooo's Reading, as recorded in our data. They have also founded this company.
Founded in 2012 in San Diego, United States, Whooos Reading operates as a SaaS platform in the education technology sector. Reading and writing skill development is facilitated for students through quiz-based questions, while personalized feedback is delivered by teachers. Performance insights are provided to educators to track student progress. The service supports classroom integration across various educational levels.
Whooo's Reading has 2 investors. Key investors include Savvas Learning Company, and America’s Seed Fund.
Yes. Whooo's Reading was acquired by Savvas in March 2023.