About Wild Planet
Wild Planet is a company based in Mckinleyville (United States) founded in 2004, and was acquired by Bolton Group in September 2021. Sustainably sourced canned seafood and organic land-based products are provided. Wild Planet has raised $7.39 million across 3 funding rounds from investors including RSF Social Finance and Bolton Group. Its website wildplanetfoods.com draws about 136 thousand monthly visits. Wild Planet offers products and services including Sustainable Seafood and Ready-to-Eat Meals. Its legal entity is Wild Planet Foods, Inc.
Company details
Founded in 2004 in McKinleyville, United States, the company operates in the food sector. Canned seafood such as tuna, sardines, salmon, and mackerel is sourced through sustainable fishing methods. Organic chicken and beef products are supplied, with land-based operations maintained to meet environmental standards. A subscription service is offered for recurring deliveries, and ready-to-eat meals are available as part of the product line.
- Headquarters Mckinleyville, United States
- Stage Acquired
- Website category Food and Drink · Groceries
- Website wildplanetfoods.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Bolton Group (Sep 2021)
- Legal Name Wild Planet Foods, Inc
- Total Equity Funding$7.39M (USD)
in 3 rounds
- Latest Funding Round$3M (USD), Debt – Venture
Oct 2011
- InvestorsRSF Social Finance
& 1 more
- Acquired byBolton Group
(Sep 2021)
Products & Services of Wild Planet
Wild Planet offers a comprehensive portfolio of products and services, including Sustainable Seafood and Ready-to-Eat Meals.
Sustainable seafood is sourced and canned for consumer availability.
Ready-to-eat meals are prepared and packaged without the need for additional processing.
Apps and channels of Wild Planet
its YouTube channel Wild Planet Foods has 5.88K subscribers and 30 videos.
Videos from Wild Planet
The most watched videos on Wild Planet's YouTube channel, Wild Planet Foods (5.88K subscribers). Click a video to play it here.
More on Wild Planet Foods.
Funding Insights of Wild Planet
Wild Planet has successfully raised a total of $7.39M across 3 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $3 million completed in October 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.39M
- Total Rounds 3
- Last Round Debt – Venture — $3M
- First Round $4.58M
(Sep 2009)
- Investors Count 1
All 3 funding rounds of Wild Planet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2011 | $3M | Debt – Venture | – | – | |
| Mar 2010 | $2.82M | Series A | – | – | – |
| Sep 2009 | $4.58M | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in Wild Planet
Wild Planet has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include RSF Social Finance and Bolton Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Social investment fund for the social entrepreneurs | 1984 | rsfsocialfinance.org | San Francisco, United States | |
Manufacturer of consumer goods across multiple categories | 1949 | boltongroup.net | Milan, Italy |
Investor details for Wild Planet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Wild Planet
4 dated milestones of Wild Planet across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Wild Planet is founded.
- Funding First funding round of $4.6M.
- Funding Latest funding round, Debt – Venture, of $3.0M.
- Exit Acquired by Bolton Group.
Web traffic of Wild Planet
The website of Wild Planet (wildplanetfoods.com) receives about 135.6K visits a month and ranks #422,536 among all websites worldwide, #2,458 in Groceries.
- Monthly visits135.6K
▲ 57.8% vs previous month
- Unique visitors54K
per month
- Global rank#422,536
among all websites
- Category rank#2,458
Food and Drink · Groceries
- Bounce rate46%
- Pages per visit2.1
- Average visit45 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Wild Planet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wholefoodsmarket.com | 100% | #6,218 | View details | ||
| americantuna.com | 87% | #1,526,688 | View details | ||
| vitalchoice.com | 81% | 95.3K | #439,051 | View details | |
| edenfoods.com | 77% | #402,057 | View details | ||
| bumblebee.com | 74% | 35.6K | #897,963 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wild Planet
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Wild Planet
Wild Planet was founded in 2004 and raised its 1st funding round 5 years after it was founded.
Wild Planet is headquartered in Mckinleyville, United States. It is registered at Mckinleyville, California, United States.
Wild Planet is a funded company, having raised a total of $7.39M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.58M, raised on Sep 2009.
Founded in 2004 in McKinleyville, United States, the company operates in the food sector. Canned seafood such as tuna, sardines, salmon, and mackerel is sourced through sustainable fishing methods. Organic chicken and beef products are supplied, with land-based operations maintained to meet environmental standards. A subscription service is offered for recurring deliveries, and ready-to-eat meals are available as part of the product line.
Wild Planet offers Sustainable Seafood and Ready-to-Eat Meals.
Wild Planet has 2 investors. Key investors include RSF Social Finance, and Bolton Group.
Wild Planet operates through Wild Planet Foods, Inc.
Yes. Wild Planet was acquired by Bolton Group in September 2021.
The website of Wild Planet receives about 136 thousand visits a month and ranks #422,536 among all websites worldwide.