About Vital Choice
Vital Choice is a Retail company based in Los Angeles (United States) founded in 2000 by Carla Hartnell and Randy Hartnell, and was acquired by 1-800-Flowers in October 2021. Seafood and organic foods are retailed online by Vital Choice. Vital Choice has completed 1 acquisition, including I Love Blue Sea. Its website vitalchoice.com draws about 95 thousand monthly visits. Vital Choice offers products and services including Wild Salmon, Soups and Chowders, Salmon Burgers, and Marine Supplements. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Meat and Seafood. Its competitors include Crowd Cow, AgLocal and E-Fish; 2 of its 3 listed competitors have raised funding.
Company details
Vital Choice was founded in 2000 in Los Angeles, United States, as an online retailer in the food sector. Seafood products including fish, shellfish, canned and pouched items, omega-3 supplements, and seasonings are offered, alongside organic foods, cooking tools, grilling accessories, recipes, seafood tips, and health books. Alaskan salmon and northwest Pacific seafood are cleaned and flash-frozen within hours of harvesting by the company.
- Headquarters Los Angeles, United States
- Founders Carla Hartnell, Randy Hartnell
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website vitalchoice.com
- Social LinkedIn X Facebook
- Acquired by 1-800-Flowers (Oct 2021)
- Investors
- Investments & Acquisitions
- Acquired by1-800-Flowers
(Oct 2021)
Products & Services of Vital Choice
Vital Choice offers a comprehensive portfolio of products and services, including Wild Salmon, Soups and Chowders, Salmon Burgers, and Marine Supplements.
Fresh wild-caught salmon delivered sustainably.
Heat-and-serve seafood soups for quick meals.
Convenient wild salmon burgers for easy cooking.
Nutritional supplements from wild-caught sources.
Investors in Vital Choice
Vital Choice has secured backing from 1 investor. Prominent investors backing the company include 1-800-Flowers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Operates an online platform offering personalized gift recommendations. | 1980 | 1800flowersinc.com | Jericho, United States |
Investor details for Vital Choice
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People of Vital Choice
2 people are tracked at Vital Choice (2 in leadership).
| Name | Role | Group |
|---|---|---|
Carla Hartnell | Co-Founder | Leadership |
Randy Hartnell | Co-Founder & President | Leadership |
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Investments & Acquisitions by Vital Choice
Vital Choice has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include I Love Blue Sea.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online marketplace connecting fishermen seafood producers and buyers | ilovebluesea.com | San Francisco, United States | 2009 | Nov 2014 | •••• |
Complete acquisition details for Vital Choice
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Timeline of Vital Choice
3 dated milestones of Vital Choice across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Vital Choice is founded.
- Acquisition Acquires I Love Blue Sea.
- Exit Acquired by 1-800-Flowers.
Competitors of Vital Choice
Vital Choice has 3 listed competitors in our database, 2 of them funded. They include Crowd Cow, AgLocal and E-Fish.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| crowdcow.com | 2015 | Seattle, United States | $25.13M | 228 | Meat and poultry products are sold via an online marketplace. | |
| aglocal.com | 2011 | Mission, United States | $3.8M | Operates a marketplace for healthy meat delivery services. | ||
| e-fish.com | 2020 | Newport Beach, United States | Seafood delivery services are offered via an online platform. |
Detailed competitors of Vital Choice
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Web traffic of Vital Choice
The website of Vital Choice (vitalchoice.com) receives about 95.3K visits a month and ranks #439,051 among all websites worldwide, #2,590 in Groceries.
- Monthly visits95.3K
▲ 25.7% vs previous month
- Unique visitors43.6K
per month
- Global rank#439,051
among all websites
- Category rank#2,590
Food and Drink · Groceries
- Bounce rate47%
- Pages per visit2.4
- Average visit1 min 19 sec
- DevicesDesktop 45% · Mobile 55%
Websites whose visitors overlap most with Vital Choice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wildplanetfoods.com | 100% | 135.6K | #422,536 | View details | |
| seabear.com | 97% | #696,284 | View details | ||
| grasslandbeef.com | 97% | #188,607 | View details | ||
| wholefoodsmarket.com | 96% | #6,218 | View details | ||
wildpacificsalmon.com | wildpacificsalmon.com | 91% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vital Choice
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Vital Choice (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Vital Choice
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Frequently Asked Questions about Vital Choice
Vital Choice was founded in 2000.
Vital Choice is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Vital Choice was founded in 2000 in Los Angeles, United States, as an online retailer in the food sector. Seafood products including fish, shellfish, canned and pouched items, omega-3 supplements, and seasonings are offered, alongside organic foods, cooking tools, grilling accessories, recipes, seafood tips, and health books. Alaskan salmon and northwest Pacific seafood are cleaned and flash-frozen within hours of harvesting by the company.
Vital Choice offers Wild Salmon, Soups and Chowders, Salmon Burgers, and Marine Supplements.
Vital Choice has made 1 acquisition, including I Love Blue Sea.
Vital Choice has 1 investor. Key investors include 1-800-Flowers.
Yes. Vital Choice was acquired by 1-800-Flowers in October 2021.