About Wild
Wild is a company based in London (United Kingdom) founded in 2002 by Freddy Ward was acquired by Unilever in February 2025. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Wild has raised $12.58 million across 3 funding rounds from investors including Unilever, Creator Ventures and JamJar Investments. The company has 20 employees as of January 31, 2021. Wild offers products and services including Stick Deodorant, Roll On Deodorant, Body Wash, Lip Balm, and Hand Wash. Wild operates in a competitive market with competitors including Akt, Future Botanics and Klenz London, among others.
- Headquarter London, United Kingdom
- Employees 20 as on 31 Jan, 2021
- Founders Freddy Ward
- Stage Minicorn
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Wild Cosmetics
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Products & Services of Wild
Wild offers a comprehensive portfolio of products and services, including Stick Deodorant, Roll On Deodorant, Body Wash, Lip Balm, and Hand Wash. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Natural deodorant offered in a stick format.
Natural deodorant provided in roll-on application.
Refillable body wash made with natural ingredients.
Natural lip balm offered for lip hydration.
Refillable hand wash crafted from natural components.
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Funding Insights of Wild
Wild has successfully raised a total of $12.58M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6.71 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $6.7M
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First Round
First Round
(28 Jan 2020)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2021 | Amount | Series A - Wild | Valuation | JamJar Investments | |
| Oct, 2020 | Amount | Seed - Wild | Valuation | JamJar Investments | |
| Jan, 2020 | Amount | Seed - Wild | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Wild
Wild has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Unilever, Creator Ventures and JamJar Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in early-stage consumer-internet companies.
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Early-stage tech startups are funded by this venture capital firm.
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Venture capital investments are made in consumer tech startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Wild
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Wild
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Wild Comparisons
Competitors of Wild
Wild operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Akt, Future Botanics and Klenz London, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Natural deodorant balm is offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Runs a direct-to-consumer brand offering natural deodorants.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering organic deodorants.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wild
Frequently Asked Questions about Wild
When was Wild founded?
Wild was founded in 2002 and raised its 1st funding round 18 years after it was founded.
Where is Wild located?
Wild is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Wild a funded company?
Wild is a funded company, having raised a total of $12.58M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.27M, raised on Jan 28, 2020.
How many employees does Wild have?
As of Jan 31, 2021, the latest employee count at Wild is 20.
What does Wild do?
Wild is engaged in providing sustainable, natural body care solutions. Products such as deodorants, body washes, lip balms, and hand washes are developed with a focus on eco-friendliness. Plastic-free, compostable refills are utilized to minimize waste. The company operates within the personal care sector, emphasizing premium natural ingredients free from parabens and phthalates. Delivery services are offered directly to customers or through store availability across the UK.
Who are the top competitors of Wild?
Wild's top competitors include Akt, Future Botanics and Klenz London.
What products or services does Wild offer?
Wild offers Stick Deodorant, Roll On Deodorant, Body Wash, Lip Balm, and Hand Wash.
Who are Wild's investors?
Wild has 8 investors. Key investors include Unilever, Creator Ventures, JamJar Investments, Slingshot, and Creator Collective Capital.
What is Wild's valuation?
The valuation of Wild is $66.66M as of Dec 2021.