About Wild
Wild is a Consumer company based in London (United Kingdom) founded in 2002 by Freddy Ward, and was acquired by Unilever in February 2025. Natural perfumes are sold online by this internet-first brand. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Consumer and Healthcare sectors. Wild has raised $12.58 million across 3 funding rounds from investors including Unilever, Creator Ventures and JamJar Investments. The company has 20 employees. Wild was last valued at $66.66 million in December 2021. Its website wearewild.com draws about 1.3 million monthly visits. Wild offers products and services including Stick Deodorant, Roll On Deodorant, Body Wash, Lip Balm, and Hand Wash. Its focus areas include Consumer Goods, Personal Care and Natural Body Care. Its legal entity is Wild Cosmetics. Its competitors include Akt, Future Botanics and Klenz London; 1 of its 3 listed competitors has raised funding.
Company details
Wild is engaged in providing sustainable, natural body care solutions. Products such as deodorants, body washes, lip balms, and hand washes are developed with a focus on eco-friendliness. Plastic-free, compostable refills are utilized to minimize waste. The company operates within the personal care sector, emphasizing premium natural ingredients free from parabens and phthalates. Delivery services are offered directly to customers or through store availability across the UK.
- Headquarters London, United Kingdom
- Employees 20
- Founders Freddy Ward
- Stage Acquired
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website wearewild.com
- Social LinkedIn X Facebook
- Acquired by Unilever (Feb 2025)
- Legal Name Wild Cosmetics
Products & Services of Wild
Wild offers a comprehensive portfolio of products and services, including Stick Deodorant, Roll On Deodorant, Body Wash, Lip Balm, and Hand Wash.
Natural deodorant offered in a stick format.
Natural deodorant provided in roll-on application.
Refillable body wash made with natural ingredients.
Natural lip balm offered for lip hydration.
Refillable hand wash crafted from natural components.
Funding Insights of Wild
Wild has successfully raised a total of $12.58M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6.71 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.58M
- Total Rounds 3
- Last Round Series A — $6.71M
- First Round $3.27M
(Jan 2020)
- Investors Count 7
All 3 funding rounds of Wild with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $6.71M | Series A | $66.66M | JamJar Investments | |
| Oct 2020 | $2.61M | Seed | – | JamJar Investments | |
| Jan 2020 | $3.27M | Seed | $12.24M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $66.66M | •••••••• |
| Jan 2020 | $12.24M | •••••••• |
Last known valuation $66.66M (Dec 2021). 8 investors in total: 5 institutional and 3 angel.
Investors in Wild
Wild has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Unilever, Creator Ventures and JamJar Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage consumer-internet companies. | creator.ventures | London, United Kingdom | ||
Early-stage tech startups are funded by this venture capital firm. | jamjarinvestments.com | London, United Kingdom | ||
Venture capital investments are made in consumer tech startups. | slingshot.ventures | Amsterdam, Netherlands | ||
Venture capital firm focused on influential creators | c3.vc | London, United Kingdom | ||
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom | |
NS Niomi Smart | unknown_0c6914efc37e4b49a | |||
GB Grace Beverley | unknown_d1c15f28a86f4740a | |||
CL Caspar Lee | South African entrepreneur, YouTuber, and angel investor in Indian startups | unknown_43786d013542491aa |
Investor details for Wild
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People of Wild
25 people are tracked at Wild (7 in leadership, 18 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Freddy Ward | Co-Founder | Leadership |
Emily White | UK General Manager | Leadership |
Joshua Fray | Creative Director | Leadership |
Charlie Bowes-Lyon | Co-Founder & CMO | Leadership |
Wouter Schreurs | Head of Growth | Leadership |
Elinor Miansarow | Head Of Brand | Leadership |
Ellie Abbott | Performance Marketing Director | Leadership |
Alice Sultan | Influencer Marketing Coordinator | Team |
Kamila Widla | Senior Performance Marketing Manager | Team |
Robin Anderson | Senior Marketing Executive | Team |
Valerie van Marle | Influencer Marketing Executive NL | Team |
Margaux Staskiewicz | Brand & Marketing Manager | Team |
Pauline Marin | Senior Performance Marketing Executive (fr) | Team |
Faye Jawad | Brand Manager | Team |
Sasha Shahin | Senior Influencer Marketing | Team |
Lauren O’Reilly | Marketing Lead | Team |
Julia Bermejo Horta | Senior Influencer Marketing Manager | Team |
Annemarie Kroes | Senior Influencer Marketing Executive | Team |
Rebecca Lennard | Ecommerce Manager | Team |
Ailis McGovern | CRM & Retention Lead | Team |
5 more people are available in the full profile.
Complete people profiles for Wild
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Wild
5 dated milestones of Wild across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Wild is founded.
- Funding First funding round of $3.3M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $6.7M.
- Exit Acquired by Unilever.
Competitors of Wild
Wild has 3 listed competitors in our database, 1 of them funded. They include Akt, Future Botanics and Klenz London.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aktlondon.com | 2019 | London, United Kingdom | $2.04M | Natural deodorant balm is offered by an internet-first brand. | ||
| futurebotanics.co.uk | 2020 | Beaworthy, United Kingdom | Runs a direct-to-consumer brand offering natural deodorants. | |||
| klenzlondon.com | 2021 | London, United Kingdom | Operates a direct-to-consumer brand offering organic deodorants. |
Detailed competitors of Wild
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Wild
The website of Wild (wearewild.com) receives about 1.3M visits a month and ranks #30,869 among all websites worldwide, #1,466 in Beauty and Cosmetics.
- Monthly visits1.3M
▲ 4.5% vs previous month
- Unique visitors623.1K
per month
- Global rank#30,869
among all websites
- Category rank#1,466
Lifestyle · Beauty and Cosmetics
- Bounce rate37%
- Pages per visit6.1
- Average visit2 min 19 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Wild. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| getfussy.com | 100% | 801.1K | #68,409 | View details | |
| aktlondon.com | 89% | 265.1K | #130,247 | View details | |
| woohoobody.com.au | 89% | #618,910 | View details | ||
| plantsarepurple.de | 88% | 54.4K | #502,766 | View details | |
| saltandstone.com | 84% | 684.2K | #66,243 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wild
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Related news about Wild
Complete news archive for Wild
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Frequently Asked Questions about Wild
Wild was founded in 2002 and raised its 1st funding round 18 years after it was founded.
Wild is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Wild is a funded company, having raised a total of $12.58M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.27M, raised on Jan 2020.
Wild has 20 employees.
Wild is engaged in providing sustainable, natural body care solutions. Products such as deodorants, body washes, lip balms, and hand washes are developed with a focus on eco-friendliness. Plastic-free, compostable refills are utilized to minimize waste. The company operates within the personal care sector, emphasizing premium natural ingredients free from parabens and phthalates. Delivery services are offered directly to customers or through store availability across the UK.
Wild's top competitors include Akt, Future Botanics and Klenz London.
Wild offers Stick Deodorant, Roll On Deodorant, Body Wash, Lip Balm, and Hand Wash.
Wild has 8 investors. Key investors include Unilever, Creator Ventures, JamJar Investments, Slingshot, and Creator Collective Capital.
The valuation of Wild is $66.66M as of Dec 2021.
Wild operates through Wild Cosmetics.
Yes. Wild was acquired by Unilever in February 2025.
The website of Wild receives about 1.3 million visits a month and ranks #30,869 among all websites worldwide.