About Willful
Willful is a company based in Toronto (Canada) founded in 2018 was acquired by Willful in November 2020. It operates as a SaaS (Software-as-a-Service). Willful offers products and services including Willful Estate Planning. Willful operates in a competitive market with competitors including Farewill, FreeWill, Safewill, Alix and GoodTrust, among others.
- Headquarter Toronto, Canada
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Sectors
Professional & Legal Services
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Email
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Phone
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Website
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Social
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Products & Services of Willful
Willful offers a comprehensive portfolio of products and services, including Willful Estate Planning. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online platform for creating legal wills easily.
Funding Insights of Willful
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Willful
Willful has secured backing from 1 investor. Prominent investors backing the company include Willful. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cloud-based platform for will-making solutions is operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Willful
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Willful
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Willful Comparisons
Competitors of Willful
Willful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Farewill, FreeWill, Safewill, Alix and GoodTrust, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Online platform for wills management and end-of-life planning is operated.
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| domain | founded_year | HQ Location |
Online legal will management solutions are provided for non-profits.
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| domain | founded_year | HQ Location |
Cloud based will creation platform
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| domain | founded_year | HQ Location |
Estate planning is streamlined via AI-powered platform and services.
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| domain | founded_year | HQ Location |
Cloud based platform offering will management solution
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Willful
When was Willful founded?
Willful was founded in 2018.
Where is Willful located?
Willful is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
What does Willful do?
Estate planning solutions are offered through an online platform by Willful. Services focus on helping Canadians create legally valid wills and manage end-of-life planning. The platform ensures user data security with advanced encryption. Following the acquisition of WillowBee, efforts are made to transition users seamlessly while maintaining the validity of existing documents.
Who are the top competitors of Willful?
What products or services does Willful offer?
Willful offers Willful Estate Planning.
Who are Willful's investors?
Willful has 1 investor. Key investors include Willful.