About Willful
Willful is a company based in Toronto (Canada) founded in 2017 by Kevin Oulds.. Willful has raised $1.71 million across 2 funding rounds from investors including Tactico, Michele Romanow and Conconi Growth Partners. Willful has completed 1 acquisition, including Willful. Willful offers products and services including Legal Wills and Power of Attorney. Willful operates in a competitive market with competitors including Farewill, FreeWill, Safewill, Alix and GoodTrust, among others.
- Headquarter Toronto, Canada
- Founders Kevin Oulds
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Sectors
Professional & Legal Services
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Email
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Phone
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Website
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Social
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Products & Services of Willful
Willful offers a comprehensive portfolio of products and services, including Legal Wills and Power of Attorney. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online tool for creating customized legal wills.
Service for drafting health and property powers online.
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Funding Insights of Willful
Willful has successfully raised a total of $1.71M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $607.23 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $607,227
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First Round
First Round
(28 May 2020)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2021 | Amount | Seed - Willful | Valuation |
investors |
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| May, 2020 | Amount | Seed - Willful | Valuation | Tactico |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Willful
Willful has secured backing from 5 investors, including angel and venture fund investors. Prominent investors backing the company include Tactico, Michele Romanow and Conconi Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Company investments and philanthropy are managed by the family office.
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Founded Year | Domain | Location | |
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Canada focused early, middle & late stage VC and advisory firm
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Founded Year | Domain | Location | |
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Early-stage startups are supported through funding and mentorship by York Angels.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Willful
Willful has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Willful. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Cloud-based will planning and management software is offered.
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Willful
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Willful Comparisons
Competitors of Willful
Willful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Farewill, FreeWill, Safewill, Alix and GoodTrust, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online platform for wills management and end-of-life planning is operated.
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| domain | founded_year | HQ Location |
Online legal will management solutions are provided for non-profits.
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| domain | founded_year | HQ Location |
Cloud based will creation platform
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| domain | founded_year | HQ Location |
Estate planning is streamlined via AI-powered platform and services.
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| domain | founded_year | HQ Location |
Cloud based platform offering will management solution
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Willful
Frequently Asked Questions about Willful
When was Willful founded?
Willful was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Where is Willful located?
Willful is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Who is the current CEO of Willful?
Kevin Oulds is the current CEO of Willful. They have also founded this company.
Is Willful a funded company?
Willful is a funded company, having raised a total of $1.71M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on May 28, 2020.
What does Willful do?
Willful was founded in 2017 in Toronto, Canada, where a cloud-based platform in the estate planning sector is maintained. Services encompass will creation, customized legal documents, management of outdated wills, legal document oversight, emergency financial planning, property planning, personal beneficiary arrangements, medical emergency planning, and attorney document management. The platform is led by co-founder and CEO Kevin Oulds and serves various individual and professional clients.
Who are the top competitors of Willful?
What products or services does Willful offer?
Willful offers Legal Wills and Power of Attorney.
How many acquisitions has Willful made?
Willful has made 1 acquisition, including Willful.
Who are Willful's investors?
Willful has 5 investors. Key investors include Tactico, Michele Romanow, Conconi Growth Partners, York Angels, and Real Ventures.