About Willful
Willful is a company based in Toronto (Canada) founded in 2017 by Kevin Oulds. Willful has raised $1.71 million across 2 funding rounds from investors including Tactico, Michele Romanow and Conconi Growth Partners. Willful has completed 1 acquisition, including Willful. Willful offers products and services including Legal Wills and Power of Attorney. Willful operates in a competitive market with competitors including Farewill, FreeWill, Safewill, Alix and GoodTrust, among others.
- Headquarter Toronto, Canada
- Founders Kevin Oulds
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Sectors
Professional & Legal Services
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Email
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Products & Services of Willful
Willful offers a comprehensive portfolio of products and services, including Legal Wills and Power of Attorney.
Online tool for creating customized legal wills.
Service for drafting health and property powers online.
People of Willful
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Funding Insights of Willful
Willful has successfully raised a total of $1.71M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $607.23 thousand completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Willful
Willful has secured backing from 5 investors, including angel and venture fund investors. Prominent investors backing the company include Tactico, Michele Romanow and Conconi Growth Partners.
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Company investments and philanthropy are managed by the family office.
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Canada focused early, middle & late stage VC and advisory firm
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Early-stage startups are supported through funding and mentorship by York Angels.
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Investor details for Willful
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Investments & Acquisitions by Willful
Willful has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Willful.
Investment portfolio details for Willful
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cloud-based will planning and management software is offered.
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Complete acquisition details for Willful
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Financial Statements - Willful
Detailed financials for Willful
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Willful Comparisons
Peer comparison for Willful
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Competitors of Willful
Willful operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Farewill, FreeWill, Safewill, Alix and GoodTrust, among others.
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Online platform for wills management and end-of-life planning is operated.
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Online legal will management solutions are provided for non-profits.
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Cloud based will creation platform
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Estate planning is streamlined via AI-powered platform and services.
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Cloud based platform offering will management solution
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Detailed competitors of Willful
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Latest news on Willful
Complete news archive for Willful
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Frequently Asked Questions about Willful
Willful was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Willful is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Kevin Oulds is the current CEO of Willful. They have also founded this company.
Willful is a funded company, having raised a total of $1.71M across 2 funding rounds to date.
Willful was founded in 2017 in Toronto, Canada, where a cloud-based platform in the estate planning sector is maintained. Services encompass will creation, customized legal documents, management of outdated wills, legal document oversight, emergency financial planning, property planning, personal beneficiary arrangements, medical emergency planning, and attorney document management. The platform is led by co-founder and CEO Kevin Oulds and serves various individual and professional clients.
Willful offers Legal Wills and Power of Attorney.
Willful has made 1 acquisition, including Willful.
Willful has 5 investors. Key investors include Tactico, Michele Romanow, Conconi Growth Partners, York Angels, and Real Ventures.