About William Hill
William Hill is a Consumer company based in London (United Kingdom) founded in 1934, and was acquired by 888 Holdings in April 2022. Multi-category online gambling is facilitated via an app-based platform. It operates on a Commission-Based and Subscription Services model. The company has 10,239 employees. William Hill has completed 2 acquisitions, including MRG Group and Mr Green. Its website williamhill.com draws about 11.1 million monthly visits. William Hill offers products and services including Online Betting, Casino Games, Bingo, and Poker. Its focus areas include Entertainment, Gambling and Online Betting. Its legal entity is WHG (International) Limited. Its competitors include Betfair Group and LiveScore Group; 1 of its 2 listed competitors has raised funding.
Company details
William Hill is recognized for offering a wide range of online betting and gambling services. Sports betting, casino games, bingo, and poker are included in their portfolio. Operations are conducted across multiple regions including Great Britain, Gibraltar, and Malta. A mobile app is provided for an enhanced betting experience with live streaming and in-play scoreboards. The company is committed to safer gambling practices, ensuring a secure environment for users. Various promotions and price enhancements are offered to customers daily.
- Headquarters London, United Kingdom
- Employees 10,239
- Stage Acquired
- SectorsConsumer
- Website category Gambling · Sports Betting
- Email••••••••
- Phone•••• ••••
- Website williamhill.com
- Social LinkedIn X Facebook
- Acquired by 888 Holdings (Apr 2022)
- Legal Name Whg (International) Limited
- Annual Revenue$1.71 B (USD)7as on Dec 31, 2021
- Net Profit-$77.17 M (USD)-160as on Dec 31, 2021
- EBITDA-$82.12 M (USD)-156as on Dec 31, 2021
- Investors888 Holdings
& 3 more
- Employee Count10,239
- Investments & AcquisitionsMRG Group
& 1 more
- Acquired by
Products & Services of William Hill
William Hill offers a comprehensive portfolio of products and services, including Online Betting, Casino Games, Bingo, and Poker.
Online betting on sports with live streaming offered.
Casino games provided for online entertainment and betting.
Bingo games offered for online players and enthusiasts.
Poker games facilitated for online competitive play experience.
Funding Insights of William Hill
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of William Hill with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | Post-IPO | – | – | ||
| Jun 1999 | Private Equity Round | – | – |
4 investors in total: 3 institutional and 1 angel.
Investors in William Hill
William Hill has secured backing from 4 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include 888 Holdings, Caesars and Fred Done.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Acquisition transactions are specialized in by this private equity firm. | terrafirma.com | London, United Kingdom | ||
Casinos and hotels are operated by Caesars Entertainment. | 1966 | caesars.com | Las Vegas, United States | |
FD Fred Done | unknown_621e7aa20d504d5a9 | |||
Online gambling platform offering multi-category casino and gambling games | 1997 | 888.com | Gibraltar, United Kingdom |
Investor details for William Hill
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Investments & Acquisitions by William Hill
William Hill has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include MRG Group and Mr Green.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online casino games are provided to players via digital platform. | mrgreen.com | Sliema, Malta | 2008 | Oct 2018 | $307.93M | |
Online casino games are offered through a multi-device platform. | mrggroup.com | Stockholm, Sweden | 2007 | Oct 2018 | $308.67M |
Complete acquisition details for William Hill
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of William Hill
8 dated milestones of William Hill across 88 years, from founding to its latest funding, stage changes and deals.
- Founded William Hill is founded.
- Funding First funding round.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires MRG Group.
- Acquisition Acquires Mr Green.
- Funding Latest funding round, Post-IPO,.
- Exit Acquired by Caesars.
- Exit Acquired by 888 Holdings.
Competitors of William Hill
William Hill has 2 listed competitors in our database, 1 of them funded. They include Betfair Group and LiveScore Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| betfair.com | 2000 | London, United Kingdom | Online sports betting exchange services are operated internationally. | |||
| livescoregroup.com | 1998 | London, United Kingdom | $57.6M | 492 | Betting tools are developed for sports bettors worldwide. |
Detailed competitors of William Hill
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of William Hill
The website of William Hill (williamhill.com) receives about 11.1M visits a month and ranks #4,670 among all websites worldwide, #125 in Sports Betting.
- Monthly visits11.1M
▲ 1.1% vs previous month
- Unique visitors1.5M
per month
- Global rank#4,670
among all websites
- Category rank#125
Gambling · Sports Betting
- Bounce rate34%
- Pages per visit6.2
- Average visit8 min 39 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with William Hill. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
paddypower.com | paddypower.com | 100% | #3,482 | – | |
| bet365.com | 91% | 45.3M | #932 | View details | |
betfred.com | betfred.com | 89% | #14,319 | – | |
| coral.co.uk | 89% | 10M | #4,662 | View details | |
| betfair.com | 89% | 12.1M | #3,262 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for William Hill
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Gambling & Entertainment Platforms
3 companies that operate in the same segment as William Hill (Gambling & Entertainment Platforms) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform for betting on multiple sports is provided. | 2001 | Stoke On Trent, England, United Kingdom | ||||
Casual mobile games are developed and published by SciPlay. | 2007 | London, England, United Kingdom | ||||
SaaS-driven tech solutions for gambling operators are delivered. | 1999 | Douglas, United Kingdom | USD 880.52 M | 7,000 |
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Related news about William Hill
Complete news archive for William Hill
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Frequently Asked Questions about William Hill
William Hill was founded in 1934 and raised its 1st funding round 65 years after it was founded.
William Hill is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
William Hill has 10,239 employees.
Annual revenue of William Hill is $1.71B as on Dec 31, 2021.
William Hill is recognized for offering a wide range of online betting and gambling services. Sports betting, casino games, bingo, and poker are included in their portfolio. Operations are conducted across multiple regions including Great Britain, Gibraltar, and Malta. A mobile app is provided for an enhanced betting experience with live streaming and in-play scoreboards. The company is committed to safer gambling practices, ensuring a secure environment for users. Various promotions and price enhancements are offered to customers daily.
William Hill's top competitors include Betfair Group and LiveScore Group.
William Hill offers Online Betting, Casino Games, Bingo, and Poker.
William Hill has 4 investors. Key investors include 888 Holdings, Caesars, Fred Done, and Terra Firma.
William Hill operates through Whg (International) Limited.
Yes. William Hill was acquired by 888 Holdings in April 2022.
The website of William Hill receives about 11.1 million visits a month and ranks #4,670 among all websites worldwide.