About Wisely
Wisely is a Consumer company based in Ann Arbor (United States) founded in 2013, and was acquired by Olo in October 2021. SaaS solutions for restaurant waitlist and customer engagement are provided. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Its website getwisely.com draws about 651 thousand monthly visits. Wisely offers products and services including Reservations & Waitlist, Host, Marketing Automation, Sentiment, and CDP. Its focus areas include Technology, Software, Customer Relationship Management and Hospitality. Its legal entity is Olo Inc. Its competitors include Tock, Mad Mobile and Urvenue; 2 of its 3 listed competitors have raised funding.
Company details
Customer intelligence solutions for the restaurant industry are offered by Wisely, now part of Olo Inc. Focus is placed on enhancing guest experiences through data integration and personalization. Services include reservations, waitlist management, host support, marketing automation, sentiment analysis, and a customer data platform (CDP). Operations, marketing, and decision-making intelligence are extended across various departments. The hospitality sector is primarily served, aiming to maximize customer lifetime value and drive profitability through actionable insights and automation.
- Headquarters Ann Arbor, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Website getwisely.com
- Social LinkedIn X
- Acquired by Olo (Oct 2021)
- Legal Name Olo Inc.
Products & Services of Wisely
Wisely offers a comprehensive portfolio of products and services, including Reservations & Waitlist, Host, Marketing Automation, Sentiment, and CDP.
Digital front door for guests across all platforms provided.
Guest recognition and service for dine-in and takeout offered.
All-in-one CRM for actionable insights and engagement provided.
Feedback aggregation into one dashboard for trend tracking.
Integration of guest data across business operations enabled.
Funding Insights of Wisely
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Wisely with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2014 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Wisely
Wisely has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Olo and Yodlee.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based data aggregation and analytics for financial institutions are offered. | 1999 | yodlee.com | Redwood City, United States | |
Olo is recognized as a restaurant technology platform provider. | 2005 | olo.com | New York, United States |
Investor details for Wisely
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Wisely
151 people are tracked at Wisely (59 in leadership, 7 in board & advisors, 85 in team).
| Name | Role | Group |
|---|---|---|
Jonas B. | Associate Director Of Product Marketing, Olo Pay | Leadership |
Noah Glass | Founder, CEO & Director | Leadership |
Anissa Comonte | Associate Director, Customer Support | Leadership |
Alanna Kirschbaum | Director Of People And Culture Business Partners | Leadership |
Leslie Sanchez | Director, Customer Support & Operations | Leadership |
Caitlin Berding | Sales Director | Leadership |
Peter Benevides | CFO | Leadership |
Collin Anderson | Director - Strategy And Operations | Leadership |
Priyanka Mehra | Director of Product | Leadership |
James Rooney Mpa | Senior Director, Social Impact & Culture | Leadership |
Dave Thompson | VP Of Platform Engineering | Leadership |
Alec Minicucci | Associate Director, Marketing Operations | Leadership |
Jay Lavinsky | Senior Director, Technical Accounting | Leadership |
Daniel Lo Re | Assistant Controller, Senior Director | Leadership |
Devon Roscoe (Crouse) | Associate Director Of Restaurant Brand Marketing, Professional Services | Leadership |
Alayna Sullivan | Director Corporate Communications | Leadership |
Sherri Manning | Chief People Officer At OLO | Leadership |
Katie M. Cofer | Senior Vice President, Global Enterprise Sales | Leadership |
Michelle Sabourin | People + Culture Business Partner, Tech | Leadership |
Jo Lambert | Chief Operations Officer | Leadership |
131 more people are available in the full profile.
Complete people profiles for Wisely
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Wisely
3 dated milestones of Wisely across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Wisely is founded.
- Funding First funding round.
- Exit Acquired by Olo.
Competitors of Wisely
Wisely has 3 listed competitors in our database, 2 of them funded. They include Tock, Mad Mobile and Urvenue.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| exploretock.com | 2014 | Chicago, United States | $29.53M | 178 | Guest management solutions for restaurants | |
| madmobile.com | 2010 | Tampa, United States | $20M | Mobile retail platform with engagement and POS solutions provided. | ||
| urvenue.com | 2009 | Las Vegas, United States | SaaS-based reservation management is provided for restaurants, nightclubs, and bars. |
Detailed competitors of Wisely
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Wisely
The website of Wisely (getwisely.com) receives about 651K visits a month and ranks #105,044 among all websites worldwide, #3,201 in Restaurants and Delivery.
- Monthly visits651K
▲ 15.3% vs previous month
- Unique visitors316.3K
per month
- Global rank#105,044
among all websites
- Category rank#3,201
Food and Drink · Restaurants and Delivery
- Bounce rate63%
- Pages per visit2.1
- Average visit1 min 56 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Wisely. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| opentable.com | 100% | 43.9M | #829 | View details | |
| barcelonawinebar.com | 99% | 112.6K | #400,249 | View details | |
| firstwatch.com | 94% | 1.4M | #28,601 | View details | |
| resy.com | 94% | 18.3M | #2,689 | View details | |
| burtonsgrill.com | 90% | 114.8K | #287,338 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Wisely
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Wisely (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Wisely
Complete news archive for Wisely
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Frequently Asked Questions about Wisely
Wisely was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Wisely is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.
Customer intelligence solutions for the restaurant industry are offered by Wisely, now part of Olo Inc. Focus is placed on enhancing guest experiences through data integration and personalization. Services include reservations, waitlist management, host support, marketing automation, sentiment analysis, and a customer data platform (CDP). Operations, marketing, and decision-making intelligence are extended across various departments. The hospitality sector is primarily served, aiming to maximize customer lifetime value and drive profitability through actionable insights and automation.
Wisely's top competitors include Tock, Mad Mobile and Urvenue.
Wisely offers Reservations & Waitlist, Host, Marketing Automation, Sentiment, and CDP.
Wisely operates through Olo Inc..
Yes. Wisely was acquired by Olo in October 2021.
The website of Wisely receives about 651 thousand visits a month and ranks #105,044 among all websites worldwide.