About Wisely
Wisely is a company based in Ann Arbor (United States) founded in 2013 was acquired by Olo in October 2021. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Wisely offers products and services including Reservations & Waitlist, Host, Marketing Automation, Sentiment, and CDP. Wisely operates in a competitive market with competitors including Tock, Mad Mobile, Toreta, ResDiary and Libro, among others.
- Headquarter Ann Arbor, United States
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Sectors
Consumer
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Phone
*********
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Website
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Social
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- Legal Name Olo Inc.
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Products & Services of Wisely
Wisely offers a comprehensive portfolio of products and services, including Reservations & Waitlist, Host, Marketing Automation, Sentiment, and CDP. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Digital front door for guests across all platforms provided.
Guest recognition and service for dine-in and takeout offered.
All-in-one CRM for actionable insights and engagement provided.
Feedback aggregation into one dashboard for trend tracking.
Integration of guest data across business operations enabled.
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Leadership Team
37 people
Sales and Marketing
28 people
Software Development Team
23 people
Product Management Team
17 people
Operations Team
9 people
Human Resources and Administration
4 people
Finance and Accounting
4 people
Strategic Team
3 people
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Funding Insights of Wisely
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2014 | Amount | Seed - Wisely | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wisely
Wisely has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Olo and Yodlee. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cloud-based data aggregation and analytics for financial institutions are offered.
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Olo is recognized as a restaurant technology platform provider.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Wisely
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Wisely
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wisely Comparisons
Competitors of Wisely
Wisely operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tock, Mad Mobile, Toreta, ResDiary and Libro, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Guest management solutions for restaurants
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Mobile retail platform with engagement and POS solutions provided.
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Digital solutions for restaurant reservations and customer management are provided.
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Reservation management system and marketplace for restaurants is operated.
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| domain | founded_year | HQ Location |
Table reservations are managed via a cloud-based platform.
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| domain | founded_year | HQ Location |
Table reservation management solutions are provided for restaurants.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wisely
Frequently Asked Questions about Wisely
When was Wisely founded?
Wisely was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Wisely located?
Wisely is headquartered in Ann Arbor, United States. It is registered at Ann Arbor, Michigan, United States.
What does Wisely do?
Customer intelligence solutions for the restaurant industry are offered by Wisely, now part of Olo Inc. Focus is placed on enhancing guest experiences through data integration and personalization. Services include reservations, waitlist management, host support, marketing automation, sentiment analysis, and a customer data platform (CDP). Operations, marketing, and decision-making intelligence are extended across various departments. The hospitality sector is primarily served, aiming to maximize customer lifetime value and drive profitability through actionable insights and automation.
Who are the top competitors of Wisely?
Wisely's top competitors include Tock, Mad Mobile and ResDiary.
What products or services does Wisely offer?
Wisely offers Reservations & Waitlist, Host, Marketing Automation, Sentiment, and CDP.
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